Fun Stuff
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Cross-promotion is a common advertising tool. Just consider how often you've seen movies and fast-food joints team up on kids' meal toys, and you'll begin to get the picture. But although this Israeli ad by Saatchi & Saatchi Tel Aviv for the Mazda MX-5 might seem to be the product of a co-sponsorship, it's apparently not that straightforward. Designed for Israel's only importer of Mazda vehicles, this can't be a cross-promotional piece because there's no brand on the condom box; in other words, the MX-5 is the only brand being promoted. It could've been created for World AIDS Day...
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Merry Christmas! Jaguar-Land Rover Gives Santa Two Bitchin' Sleds, GE Joins FunWe're not sure how the jolly old elf ever managed before, but Jaguar and Land Rover have outfitted a pair of new sleighs for Santa Claus, and it's pretty clear who's getting the presents this year. (Remember, dude--High Gear Media's editors want 27-inch iMacs this year.) Land Rover's design...
Martin Padgett -
Today In Sponsorships: Shakira Scores A SEAT DealAs you might've guessed from the photo at left, Spanish automaker SEAT is underwriting Shakira's next European tour. Moreover, SEAT is planning "to enter into close collaboration with the Barefoot Foundation", which was founded by Shakira to provide education to children living in poverty. Exactly...
Richard Read -
Today In Politics: Justin Timberlake Is Audi's AmbassadorRemember last week when we spotted Jennifer "Coco" Lopez sliding her superstar culo into the passenger's seat of an Audi Q7? At the time we commented on the swarm of high-powered celebs who've recently been spotted in Audi rides and commended Audi on its covert marketing tactics. Of course, we were...
Richard Read -
Fergie & Josh Duhamel: It's A Short Walk From 'Denali' To 'Denial'You know what? We don't really care about the private lives of celebrities. As long as they're not hurting anyone or holding their spouses hostage, they can do whatever they damn well please. So Josh Duhamel's nutty stripper mistresses, Fergie's bisexual longings: none of that interests us. As far...
Richard Read -
Jon Gosselin Gets A Gag Order And A New RideOn the one hand, Jon Gosselin is a complete douchebag who's been kicked to the curb by his equally douchebaggy former wife (aka "Clown Car Kate"). Dude is such turnoff that TLC filed a gag order to keep him from speaking to the media. (TLC claims that Gosselin's famewhorishness, combined with his...
Richard Read -
We admit it: we totally laughed when Audi announced its goal of beating BMW and Mercedes-Benz in worldwide sales by 2015. But you know, if we were still the betting type (let's just say we learned our lesson), we'd probably take a very long look at those increasingly shorter odds. In recent weeks we've peeped Justin Timberlake and Katy Perry cruising the streets in Audi A5s (separately, thanks), Orlando Bloom in an Audi Q7, and Ashley Greene in an Audi Q5. And now who do we see slipping into the passenger's seat of a completely different, non-Orlando Bloomian Audi Q7? None other than Jenny...
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Mila Kunis Pimps The 2010 Chevy Camaro V6 RS For BlackBookRemember Mila Kunis? The hot brunette from That 70s Show? (Not that Laura Prepon was chopped liver, but still.) Apart from the weirdo fact that she's been dating Macaulay Culkin and that she's the voice of Meg Griffin on Family Guy (on those rare occasions that Meg puts in an appearance), we...
Richard Read -
Kate Hudson & Alex Rodriguez Roll To The Gym In A BMW 330CIA couple of weeks ago, we clocked Alex Rodriguez hanging at the valet stand after a workout, waiting for his Porsche 911 cabriolet to be brought around. On that particular day, A-Rod's only workout buddy was his own reflection, glimpsed in the 911's shiny black paint job. And here we see a photo of...
Richard Read -
Jessica Alba May Dig Yukon Hybrid More Than FoodDear Jessica Alba: We took a gander at your IMDB profile, and it looks like you've been getting a lot of work lately -- way more than you've had in recent years. Perhaps you've finally recovered from the curse of Dark Angel that's afflicted 99% of your colleagues. Congrats on beating the odds...
Richard Read -
Ewan McGregor Goes Back To The Garden In A Vintage VW BusBefore people start firing off nasty emails and TPing our ligustrum (it's just a poor, defenseless shrub fer chrissakes), let's get one thing clear: we like Ewan McGregor. Seriously: Trainspotting? Brilliant. Velvet Goldmine? Defined a generation. The Phantom Menace? Well, we don't mention The...
Richard Read -
Kevin Federline Gets Gassy With A GMC YukonThere's a lot to say about Kevin Federline -- sadly, none of it good. Between the guy's prison-quality tattoos, his white-trash habits, his apparent lack of mad skillz, and his train wreck of an ex-wife, K-Fed's an easy target. And thanks to a carb-friendly diet, he's getting even easier. We're...
Richard Read -
Dear Arnold Schwarzenegger: You are a perfect example of why sane people shouldn't go into politics. Prior your election, you were beloved by thousands -- an idol for bodybuilders, philanderers, and weekend action heroes the world over. Since becoming Herr Governator, however, the tide has turned. Sure, the kids still love [some of] your movies, but you've managed to piss off 70% of the most populous state in America. That can't feel good. As we see in this shot of you with your eldest son, Patrick, the tension has obviously taken its toll: you've resorted to the comforts of your European...
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Five Good Reasons Kate Beckinsale Left Her Dog In The CarOver the weekend, we stumbled across this photo of a cute little mutt*, sporting a full harness and a leash and left in someone's back seat. According to reports, the dog belongs to one Kate Beckinsale: Kate Beckinsale spent hours inside the Byron Tracy Salon on November 19, 2009 in Los Angeles...
Richard Read -
Ashley Greene's Audi Q5 Keeps The Twi-Hards (And Us) GuessingOkay, Miss Ashley Green, this is an occasion of strangeness: three days after we saw Orlando Bloom out and about in his Audi Q7, here you are standing tankside, filling up an Audi Q5. You are also sipping a Diet Red Bull, which is largely irrelevant, except for the fact that (a) you're getting a...
Richard Read -
Most Luxury Carmakers Crash And Burn In IIHS Top Safety Pick RatingsFew luxury brands made the cut into the Insurance Institute for Highway Safety's Top Safety Pick top 27.
Nelson Ireson -
Video: SoundRacer Turns Your Car Into A V-10! Well, Sort Of...This video shows just how well the SoundRacer manages the illusion of a V-10 powered Volkswagen Golf.
Nelson Ireson -
Speidi Tops Off The Tank With Extra HamLike rodents in a bleached-out game of whack-a-mole, Heidi Montag and Spencer Pratt popped up on Regis and Kelly this morning. Mostly they were shilling their new book, How to Be Famous: Our Guide to Looking the Part, Playing the Press, and Becoming a Tabloid Fixture. But of course, with a title...
Richard Read -
Things we did not know about Matthew McConaughey until this very minute: 1. He occasionally wears shirts. 2. He works out (though given the fact that we see him shirtless so much, the weight-lifting thing shouldn't have been a surprise). 3. He drives a stereotypical but oh-so-bitchin' Camaro Z28, which leads us to wonder: was he was acting in Dazed and Confused, or just behaving? [SocialiteLife]
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Justin Timberlake Brings Sexy Back...With An Audi A5?Sometimes, celebrity car photos are like drunks at a frat party: they say more than you might've expected, and you walk away a changed person -- sometimes for the better, and, well, sometimes not. Take, for example, this shot of Justin Timberlake, prepping for an exhilarating morning of golf as he...
Richard Read -
Blythe Danner Forced To Use Trike While Daughter Rakes It InIt may be difficult, but please: look at this. Yes, that's Blythe Danner. AND SHE IS ON A TRICYCLE. Well, okay, the contraption has two small wheels in the back, so technically, it's a quadracycle. But whatever: the thing's effect on us is the same. That effect is nausea. We do not enjoy watching...
Richard Read -
The A-Team Returns, But What About Its GMC Van?No, ladies and gents, your eyes don't deceive you: the four gun-toting hombres at left are the new (but likely not improved) A-Team. For those too young to remember the original or too highfalutin' to watch it, The A-Team was a popular TV series in the mid-1980s. Like many TV series then and now...
Richard Read -
Brad Pitt Busts Move in Chevy Camaro, Busts Ass on BikeVainglorious basterd and future New Orleans mayor falls off two wheels while avoiding paparazzi.
Martin Padgett -
We Underestimated Anna Faris And Her Toyota FJ CruiserClearly we have underestimated Anna Faris. We'd written her off as another adorable blonde, on par with Malin Akerman or Hilarie Burton -- which is to say cute, funny, approachably sexy, and doomed to a career full of infomercials. But oh, Ms. Faris has proven us wrong: there is clearly more to...
Richard Read