Personalization

While the auto industry as a whole may be slowing and consolidating, the high-end luxury market remains as strong as ever, as evidenced by Rolls-Royce's Tuesday announcement that its bespoke creations are moving in record numbers. "Our Bespoke designers masterfully translate global taste patterns...

McLaren is using 2019 Monterey Car Week to preview some of the personalization options available for its new GT supercar.

Aston Martin has launched the ultimate service for anyone who sees the garage as the most important room in the house.

Once strictly the domain of the ultra-luxury marques, Mini is now offering a high level of personalization for its cars. Under the banner of Mini Yours Customized, Mini owners from March will be able to personalize numerous areas of their cars including the dash trim, fender vents, puddle lamps and...

With McLaren Automotive roaring to life in 2010, after spinning off McLaren Racing, the automaker is eyeing up additional, one-off models through McLaren Special Operations. Autocar reports MSO chief, Ansar Ali, has noted the success Ferrari has found by giving customers the chance to create their...

BMW has taken the wraps off of a pair of new special edition models of its flagship 7-Series sedan: The Solitaire Edition and the Master Class Edition. Just a handful will be built—six examples of the Solitaire and a single Master Class—but the two models are closely linked to each...

McLaren is set to have its largest presence ever at a Geneva Motor Show when this year’s event gets underway on March 1. The British automaker has confirmed a number of cars that will appear on its stand, one of which is a yet-to-be-revealed addition to the Sports Series lineup. But more on...

Mulliner is the arm of Bentley that's responsible for making dreams come true...to those who already have the means to make such things happen. It's the bespoke customization department for Bentley, and it's been offering up seriously luxurious options on already seriously luxurious vehicles. Now...

The people are going crazy for Plum Crazy, according to Dodge. Demand for the limited-edition hue is high yet production of cars with that color was scheduled to end last month. Fear not, as Dodge has decided to extend purple production for one more month. You can select the color if you're buying...

Previously only a high-end brand for various cabin trims used in Mercedes-Benz’s cars, Designo is now being transformed into a standalone personalization program for the German automaker. The new program, called Designo Manufaktur, allows customers to personalize their cars in ways not...

It was at the 2012 Pebble Beach Concours d’Elegance that McLaren’s personalization department, McLaren Special Operations, had its coming out party. It was where we first saw the polarizing X-1, a custom-bodied supercar that was based on the bones of the 12C and showcased the extent of...

Rolls-Royce is getting a lot of inspiration lately. The Wraith coupe has been crafted in various iterations inspired by fashion and film. Now the sexy two-door's styling is drawing upon inspiration from music. It's clear that music provides some pretty damn good inspiration, because the car looks...

Like most other automakers in this expensive space, Ferrari offers up a more bespoke automobile for its more discerning clientele. The program is called Tailor Made, and its latest creation made its debut during the recent 2015 Goodwood Festival of Speed. The creation is this Bianco Italia and Blu...

Vehicle personalization has never been more popular, especially when it comes to the ultra-luxury marques such as Rolls-Royce and Ferrari where almost every product rolling off the line has been individually customized in some way. But you don’t have to be a one-percenter to have your vehicle...

Dodge’s ultra-exclusive ‘1-of-1’ personalization program for its Viper supercar has proven so popular that for the 2016 model year the American go-fast brand is adding even more options, one of which is a striking matte finish available for most of the exterior colors. It means...

There's nothing like the Gumball 3000. The inter-continental sprint popular with the racers, rappers, rock stars, and ridiculously rich dudes is without a doubt, the most glamorous rally in the world. And given that the starting grid is stacked with hardware like the Rebellion R2K and McLaren P1s...

Rolls-Royce has been on a—for lack of a better word—roll lately with its special edition models, with the latest out of Goodwood, the Wraith - Inspired by Fashion, perfectly expressing the virtues of the automaker’s Bespoke personalization division that churns out these creations...

As part of its updates for its 2015 Viper SRT supercar, Dodge launched a new variant dubbed the “GTC” that buyers are able to customize in virtually any way they desire—and no two Viper SRT GTCs will be allowed to be alike for any single model year, not even when it comes to their...

If you thought it would be impossible for Maserati to become any more Italian, think again. MUST WATCH: Off-Road Charger Is Our 'Furious 7' Dream Car Come True: Video The storied marque has expanded its partnership with Ermenegildo Zegna, which will bring the legendary Italian men's fashion house's...

The McLaren Special Operations team exists to allow McLaren owners the opportunity to create a vehicle that meets their needs or vision. It's a bespoke customization program available to those who want to make their already-special machine just a bit more unique. That was the goal of one 650S coupe...