Personalization

  • Mini Yours Customized offerings

    Once strictly the domain of the ultra-luxury marques, Mini is now offering a high level of personalization for its cars. Under the banner of Mini Yours Customized, Mini owners from March will be able to personalize numerous areas of their cars including the dash trim, fender vents, puddle lamps and more. It’s all made economically feasible thanks to 3D printing and laser etching. A Mini owner simply designs the parts using a configurator on the automaker’s website, with a number of templates available to make things easier. The parts are then produced and delivered within a matter...

  • 2017 McLaren MSO HS
    McLaren Special Operations wants to build 2-3 bespoke cars per year

    With McLaren Automotive roaring to life in 2010, after spinning off McLaren Racing, the automaker is eyeing up additional, one-off models through McLaren Special Operations. Autocar reports MSO chief, Ansar Ali, has noted the success Ferrari has found by giving customers the chance to create their...

  • Jaguar F-Type Project 7
    Jaguar Land Rover establishes new tech center to handle more personalized work

    Jaguar Land Rover’s Special Vehicles Operations (SVO) responsible for the British automaker’s personalization work is so in demand that it is being expanded. The move is part of long-term strategy to boost profitability. Jaguar Land Rover has revealed that SVO is hiring 250 staff, which...

  • BMW 7-Series Master Class and Solitaire Editions
    BMW debuts new exclusive 7-Series editions

    BMW has taken the wraps off of a pair of new special edition models of its flagship 7-Series sedan: The Solitaire Edition and the Master Class Edition. Just a handful will be built—six examples of the Solitaire and a single Master Class—but the two models are closely linked to each...

  • McLaren P1
    McLaren Reveals Carbon Fiber-Bodied P1, Confirms New Sports Series Addition For Geneva

    McLaren is set to have its largest presence ever at a Geneva Motor Show when this year’s event gets underway on March 1. The British automaker has confirmed a number of cars that will appear on its stand, one of which is a yet-to-be-revealed addition to the Sports Series lineup. But more on...

  • Bentley Flying Spur With Mulliner Features
    Bentley Shows Off New Mulliner Options With Flying Spur

    Mulliner is the arm of Bentley that's responsible for making dreams come true...to those who already have the means to make such things happen. It's the bespoke customization department for Bentley, and it's been offering up seriously luxurious options on already seriously luxurious vehicles. Now...

  • Lotus Exclusive personalization program

    Vehicle personalization is all the rage these days, with virtually every automaker in the luxury game and even some mainstream makes starting up departments dedicated to offering customers a chance to add personal touches to their cars before they leave the factory. Lotus saw the need several years ago but due to limited resources at the time outsourced its personalization work to tuning firm Mansory. ALSO SEE: Here's The Ford GT Going Into Race Mode: Video Now, Lotus has launched its own personalization program called Lotus Exclusive. Working closely with the Lotus design team, Lotus...

  • 2016 Dodge Charger Hellcat, Viper, and Challenger Hellcat in Plum Crazy
    Dodge Lets Plum Crazy Live On And The Hellcat Gets New Stripes

    The people are going crazy for Plum Crazy, according to Dodge. Demand for the limited-edition hue is high yet production of cars with that color was scheduled to end last month. Fear not, as Dodge has decided to extend purple production for one more month. You can select the color if you're buying...

  • 2016 Mercedes-Benz G-Class by Designo Manufaktur
    Mercedes Launches Designo Manufaktur Personalization Program

    Previously only a high-end brand for various cabin trims used in Mercedes-Benz’s cars, Designo is now being transformed into a standalone personalization program for the German automaker. The new program, called Designo Manufaktur, allows customers to personalize their cars in ways not...

  • 2016 Nissan Juke Stinger, 2015 Los Angeles Auto Show
    2016 Nissan Juke Gets Stinger Edition Personalization Package

    It used to be that getting the factory to personalize your car was something only buyers of high-end autos like supercars would do. Now even buyers of the humble Nissan Juke get to join the personalization club. ALSO SEE: 2017 Ford Escape Debuts With New Look, More Tech Today, at the Los Angeles...

  • McLaren 570S by MSO, 2015 Pebble Beach Concours d’Elegance
    McLaren Special Operations Prepares Pair Of 570S Coupes For Pebble Beach Concours

    It was at the 2012 Pebble Beach Concours d’Elegance that McLaren’s personalization department, McLaren Special Operations, had its coming out party. It was where we first saw the polarizing X-1, a custom-bodied supercar that was based on the bones of the 12C and showcased the extent of...

  • Rolls-Royce Wraith 'Inspired by Music'
    Rolls-Royce Turns To Music For Inspiration On Latest Wraith Special

    Rolls-Royce is getting a lot of inspiration lately. The Wraith coupe has been crafted in various iterations inspired by fashion and film. Now the sexy two-door's styling is drawing upon inspiration from music. It's clear that music provides some pretty damn good inspiration, because the car looks...

  • Tailor Made Ferrari California T

    Like most other automakers in this expensive space, Ferrari offers up a more bespoke automobile for its more discerning clientele. The program is called Tailor Made, and its latest creation made its debut during the recent 2015 Goodwood Festival of Speed. The creation is this Bianco Italia and Blu Hellen California T. ALSO SEE: Ferrari At The 2015 Goodwood Festival Of Speed: Video The idea behind the Tailor Made program is one that would already be familiar to buyers of wares from Rolls-Royce, Bentley, Aston Martin, and a number of other specialty automakers. These exotic machines are...

  • 2016 BMW 7-Series enhanced by BMW Individual personalization department
    New Video Outlines The Best That BMW Individual Has To Offer

    Vehicle personalization has never been more popular, especially when it comes to the ultra-luxury marques such as Rolls-Royce and Ferrari where almost every product rolling off the line has been individually customized in some way. But you don’t have to be a one-percenter to have your vehicle...

  • 2016 Dodge Viper ACR with new matte exterior finish
    Dodge Viper 1-Of-1 Personalization Program Expanded, Matte Finish Now Available

    Dodge’s ultra-exclusive ‘1-of-1’ personalization program for its Viper supercar has proven so popular that for the 2016 model year the American go-fast brand is adding even more options, one of which is a striking matte finish available for most of the exterior colors. It means...

  • 2015 Aston Martin Vanquish 'One of Seven'
    German Collector Commissions Seven Bespoke Aston Martin Vanquish Coupes

    Aston Martin has announced that a German collector by the name of Markus Storck has commissioned a series of seven bespoke Vanquish sports cars for himself and presumably six of his friends. The automaker says that Storck, the founder of bicycle manufacturer Storck Bikes, has taken delivery of the...

  • Starpath UV Painted Aston Martin
    Gumball 3000 Aston Martin Sports New Glow-In-The-Dark Paint

    There's nothing like the Gumball 3000. The inter-continental sprint popular with the racers, rappers, rock stars, and ridiculously rich dudes is without a doubt, the most glamorous rally in the world. And given that the starting grid is stacked with hardware like the Rebellion R2K and McLaren P1s...

  • Rolls-Royce Wraith - Inspired by Fashion
    Rolls-Royce Wraith - Inspired by Fashion Is For Lovers Of Haute Couture

    Rolls-Royce has been on a—for lack of a better word—roll lately with its special edition models, with the latest out of Goodwood, the Wraith - Inspired by Fashion, perfectly expressing the virtues of the automaker’s Bespoke personalization division that churns out these creations...

  • Dodge's online configurator for the Viper SRT GTC

    As part of its updates for its 2015 Viper SRT supercar, Dodge launched a new variant dubbed the “GTC” that buyers are able to customize in virtually any way they desire—and no two Viper SRT GTCs will be allowed to be alike for any single model year, not even when it comes to their color. Of course, buyers have numerous variations to choose from, as Dodge is offering up to 8,000 hand-painted exterior color finishes, 24,000 hand-painted stripe styles, 10 wheel options, 16 interior trims, six aero packages, and host of additional standalone options. Dodge has now launched an...

  • Maserati Ghibli Ermenegildo Zegna Edition concept
    2016 Maserati Quattroporte And Ghibli Will Offer Interiors By Ermenegildo Zegna

    If you thought it would be impossible for Maserati to become any more Italian, think again. MUST WATCH: Off-Road Charger Is Our 'Furious 7' Dream Car Come True: Video The storied marque has expanded its partnership with Ermenegildo Zegna, which will bring the legendary Italian men's fashion house's...

  • McLaren 650S Project Kilo MSO
    McLaren 650S Project Kilo: Walkaround Video

    The McLaren Special Operations team exists to allow McLaren owners the opportunity to create a vehicle that meets their needs or vision. It's a bespoke customization program available to those who want to make their already-special machine just a bit more unique. That was the goal of one 650S coupe...

  • 2015 Dodge Viper SRT GTC
    Dodge Introduces New Level Of Personalization For Viper: Video

    Having already addressed one of the Viper SRT’s key flaws, its overly optimistic pricing, Dodge has now alleviated another key issue hurting the car’s sales performance, the buying experience. Anyone dropping around 100 large on a car expects to be pampered, and they also expect to be...

  • McLaren Special Operations (MSO)
    McLaren Expands MSO Personalization Department

    If you already own or are thinking of getting a McLaren but are jealous of all the personalization options Ferrari offers its customers, you no longer have to look on with envy as the British firm’s own personalization department, McLaren Special Operations (MSO), has just been significantly...

  • Lincoln Black Label
    Lincoln Debuts Special Black Label Models And Customer Service Program

    Lincoln hopes to create a more upscale buying experience with its Black label service.

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