Personalization

  • Rolls-Royce Bespoke

    While the auto industry as a whole may be slowing and consolidating, the high-end luxury market remains as strong as ever, as evidenced by Rolls-Royce's Tuesday announcement that its bespoke creations are moving in record numbers. "Our Bespoke designers masterfully translate global taste patterns into works of art, moving beyond automotive conventions to redefine the possibilities of luxury craft," said Rolls-Royce CEO Torsten Müller-Ötvös. Bespoke customers can ask for just about anything to be incorporated into their one-of-a-kind builds, from gold plating to diamond-studded...

  • McLaren GT by MSO
    MSO dials up the luxury on McLaren GT

    McLaren is using 2019 Monterey Car Week to preview some of the personalization options available for its new GT supercar.

  • Aston Martin Automotive Galleries and Lairs personalization service
    Aston Martin offers new personalization service–for your garage

    Aston Martin has launched the ultimate service for anyone who sees the garage as the most important room in the house.

  • Mini Yours Customized offerings
    Mini gets into the personalization game

    Once strictly the domain of the ultra-luxury marques, Mini is now offering a high level of personalization for its cars. Under the banner of Mini Yours Customized, Mini owners from March will be able to personalize numerous areas of their cars including the dash trim, fender vents, puddle lamps and...

  • 2017 McLaren MSO HS
    McLaren Special Operations wants to build 2-3 bespoke cars per year

    With McLaren Automotive roaring to life in 2010, after spinning off McLaren Racing, the automaker is eyeing up additional, one-off models through McLaren Special Operations. Autocar reports MSO chief, Ansar Ali, has noted the success Ferrari has found by giving customers the chance to create their...

  • Jaguar F-Type Project 7
    Jaguar Land Rover establishes new tech center to handle more personalized work

    Jaguar Land Rover’s Special Vehicles Operations (SVO) responsible for the British automaker’s personalization work is so in demand that it is being expanded. The move is part of long-term strategy to boost profitability. Jaguar Land Rover has revealed that SVO is hiring 250 staff, which...

  • BMW 7-Series Master Class and Solitaire Editions

    BMW has taken the wraps off of a pair of new special edition models of its flagship 7-Series sedan: The Solitaire Edition and the Master Class Edition. Just a handful will be built—six examples of the Solitaire and a single Master Class—but the two models are closely linked to each other, differing only in exterior color paint. ALSO SEE: Tesla Model 3 first look Both are based on the 750Li. The Solitaires will all be a unique metallic white, while the Master Class will be swathed in a special black shade. Both paints contain glass flakes in their final stage that BMW says give...

  • McLaren P1
    McLaren Reveals Carbon Fiber-Bodied P1, Confirms New Sports Series Addition For Geneva

    McLaren is set to have its largest presence ever at a Geneva Motor Show when this year’s event gets underway on March 1. The British automaker has confirmed a number of cars that will appear on its stand, one of which is a yet-to-be-revealed addition to the Sports Series lineup. But more on...

  • Bentley Flying Spur With Mulliner Features
    Bentley Shows Off New Mulliner Options With Flying Spur

    Mulliner is the arm of Bentley that's responsible for making dreams come true...to those who already have the means to make such things happen. It's the bespoke customization department for Bentley, and it's been offering up seriously luxurious options on already seriously luxurious vehicles. Now...

  • Lotus Exclusive personalization program
    Lotus Launches Personalization Program

    Vehicle personalization is all the rage these days, with virtually every automaker in the luxury game and even some mainstream makes starting up departments dedicated to offering customers a chance to add personal touches to their cars before they leave the factory. Lotus saw the need several years...

  • 2016 Dodge Charger Hellcat, Viper, and Challenger Hellcat in Plum Crazy
    Dodge Lets Plum Crazy Live On And The Hellcat Gets New Stripes

    The people are going crazy for Plum Crazy, according to Dodge. Demand for the limited-edition hue is high yet production of cars with that color was scheduled to end last month. Fear not, as Dodge has decided to extend purple production for one more month. You can select the color if you're buying...

  • 2016 Mercedes-Benz G-Class by Designo Manufaktur
    Mercedes Launches Designo Manufaktur Personalization Program

    Previously only a high-end brand for various cabin trims used in Mercedes-Benz’s cars, Designo is now being transformed into a standalone personalization program for the German automaker. The new program, called Designo Manufaktur, allows customers to personalize their cars in ways not...

  • 2016 Nissan Juke Stinger, 2015 Los Angeles Auto Show

    It used to be that getting the factory to personalize your car was something only buyers of high-end autos like supercars would do. Now even buyers of the humble Nissan Juke get to join the personalization club. ALSO SEE: 2017 Ford Escape Debuts With New Look, More Tech Today, at the Los Angeles Auto Show, Nissan is showing its 2016 Juke, and for the latest model year the vehicle is available with a special package known as the Stinger Edition by Color Studio. The special package is an expansion of the Color Studio program Nissan introduced on the 2015 Juke, which enables you to add...

  • McLaren 570S by MSO, 2015 Pebble Beach Concours d’Elegance
    McLaren Special Operations Prepares Pair Of 570S Coupes For Pebble Beach Concours

    It was at the 2012 Pebble Beach Concours d’Elegance that McLaren’s personalization department, McLaren Special Operations, had its coming out party. It was where we first saw the polarizing X-1, a custom-bodied supercar that was based on the bones of the 12C and showcased the extent of...

  • Rolls-Royce Wraith 'Inspired by Music'
    Rolls-Royce Turns To Music For Inspiration On Latest Wraith Special

    Rolls-Royce is getting a lot of inspiration lately. The Wraith coupe has been crafted in various iterations inspired by fashion and film. Now the sexy two-door's styling is drawing upon inspiration from music. It's clear that music provides some pretty damn good inspiration, because the car looks...

  • Tailor Made Ferrari California T
    Ferrari Lightweight Tech Even Encompasses Seat Trim

    Like most other automakers in this expensive space, Ferrari offers up a more bespoke automobile for its more discerning clientele. The program is called Tailor Made, and its latest creation made its debut during the recent 2015 Goodwood Festival of Speed. The creation is this Bianco Italia and Blu...

  • 2016 BMW 7-Series enhanced by BMW Individual personalization department
    New Video Outlines The Best That BMW Individual Has To Offer

    Vehicle personalization has never been more popular, especially when it comes to the ultra-luxury marques such as Rolls-Royce and Ferrari where almost every product rolling off the line has been individually customized in some way. But you don’t have to be a one-percenter to have your vehicle...

  • 2016 Dodge Viper ACR with new matte exterior finish
    Dodge Viper 1-Of-1 Personalization Program Expanded, Matte Finish Now Available

    Dodge’s ultra-exclusive ‘1-of-1’ personalization program for its Viper supercar has proven so popular that for the 2016 model year the American go-fast brand is adding even more options, one of which is a striking matte finish available for most of the exterior colors. It means...

  • 2015 Aston Martin Vanquish 'One of Seven'

    Aston Martin has announced that a German collector by the name of Markus Storck has commissioned a series of seven bespoke Vanquish sports cars for himself and presumably six of his friends. The automaker says that Storck, the founder of bicycle manufacturer Storck Bikes, has taken delivery of the first example and that the six other cars in the collection will go to six “fellow sports car aficionados.” ALSO SEE: 2016 Lamborghini Aventador SuperVeloce First Drive Video The cars were developed by the British automaker’s own Q by Aston Martin personalization department and...

  • Starpath UV Painted Aston Martin
    Gumball 3000 Aston Martin Sports New Glow-In-The-Dark Paint

    There's nothing like the Gumball 3000. The inter-continental sprint popular with the racers, rappers, rock stars, and ridiculously rich dudes is without a doubt, the most glamorous rally in the world. And given that the starting grid is stacked with hardware like the Rebellion R2K and McLaren P1s...

  • Rolls-Royce Wraith - Inspired by Fashion
    Rolls-Royce Wraith - Inspired by Fashion Is For Lovers Of Haute Couture

    Rolls-Royce has been on a—for lack of a better word—roll lately with its special edition models, with the latest out of Goodwood, the Wraith - Inspired by Fashion, perfectly expressing the virtues of the automaker’s Bespoke personalization division that churns out these creations...

  • Dodge's online configurator for the Viper SRT GTC
    Build Your Ideal 1-Of-1 Dodge Viper SRT With New Configurator

    As part of its updates for its 2015 Viper SRT supercar, Dodge launched a new variant dubbed the “GTC” that buyers are able to customize in virtually any way they desire—and no two Viper SRT GTCs will be allowed to be alike for any single model year, not even when it comes to their...

  • Maserati Ghibli Ermenegildo Zegna Edition concept
    2016 Maserati Quattroporte And Ghibli Will Offer Interiors By Ermenegildo Zegna

    If you thought it would be impossible for Maserati to become any more Italian, think again. MUST WATCH: Off-Road Charger Is Our 'Furious 7' Dream Car Come True: Video The storied marque has expanded its partnership with Ermenegildo Zegna, which will bring the legendary Italian men's fashion house's...

  • McLaren 650S Project Kilo MSO
    McLaren 650S Project Kilo: Walkaround Video

    The McLaren Special Operations team exists to allow McLaren owners the opportunity to create a vehicle that meets their needs or vision. It's a bespoke customization program available to those who want to make their already-special machine just a bit more unique. That was the goal of one 650S coupe...

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