Vehicle personalization has never been more popular, especially when it comes to the ultra-luxury marques such as Rolls-Royce and Ferrari where almost every product rolling off the line has been individually customized in some way. But you don’t have to be a one-percenter to have your vehicle personalized. Many of the more accessible brands have their own personalization departments, one of which is BMW. In fact, BMW’s personalization department, BMW Individual, has just turned 25 and we have a new video that highlights many of the options available through the department.

The focus of the video is the new 2016 BMW 7-Series. The latest BMW flagship already has a long list of options, but for those with even higher demands BMW Individual offers a special BMW Individual 7-Series. You get numerous paint options, forged alloy wheels, and laser-etched lettering for the exterior with this model, but it’s inside where the skills of the BMW Individual artisans really shine.

As mentioned above, BMW Individual has just turned 25. To mark the occasion, BMW rolled out a special BMW Individual M4. It features Macao Blue metallic paint on its exterior, while inside there’s extended fine-grain Merino leather finished in black. There are also carbon fiber accents around the car and 25th anniversary logos on the headrests.


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