Subaru News

  • Sumos for Subaru in new Canadian ad campaign

    Don't get us wrong, we're huge fans of pretty women, minimally clothed, in close proximity to automotive hardware. We're not alone in that, either. But it's a bit cliched, and often more than a bit lame. Subaru Canada has taken the eye-candy in an entirely different direction. And we like it. A lot. Instead of appealing to your prurient proclivities, the Canucks at Subaru go for your funny bone. Big, thong-clad men, lounging on the (surprisingly strong) hood of the 2011 Forester, striking poses, eating ice cream, and, of course, the obligatory car wash scene. Lampooning the Sports Illustrated...

  • 2011 Subaru Impreza WRX
    2011 Subaru Impreza WRX: Another Take

    I’m kind of ornery when it comes to affordable performance sedans. Above all, I’m looking for a car that’s fun, with the right mix of decent horsepower, but more, exceptionally good reflexes without a punishing ride. People buy sports sedans as daily drivers, so they have to be...

  • 2010 Subaru Impreza Concept live photos
    Subaru Bringing Rear-Wheel Drive Sports Car Concept To Geneva

    Subaru, a company whose reputation is built around a symmetrical all-wheel drive system, will be bringing a new concept car to March’s 2011 Geneva Motor Show, one with a rear-wheel drive layout. The latest revelation is no big surprise as we’ve known Subaru has been working on a new...

  • 2009 Toyota FT-86 Concept
    Fuji Heavy President Confirms Toyota/Subaru FT-86 Details

    The web of corporate ties that entangles Subaru, Fuji Heavy Industry, and Toyota isn't of any real concern to use beyond how it'll be tugged to produce the most (only?) interesting Toyota in more than a decade, and its spicier Subaru counterpart. Today, words from Fuji Heavy Industry president Ikuo...

  • 2011 Subaru Impreza WRX STI Spec C
    2011 Subaru Impreza WRX STI Spec C Breaks Cover

    Last year we saw the first iteration of the new Subaru Impreza WRX STI Spec C, a lighter and more hardcore version of the then-new Impreza WRX STI that was built in a limited run of just 900 cars. The car essentially featured enhanced engine and chassis performance as well as the aforementioned...

  • David Higgins testing the 2011 Subaru Rally Team USA WRX STI
    Video: Subaru Rally Team USA Names David Higgins As Second Driver

    With Travis Pastrana gone from the world of rally to mire himself in the world of NASCAR's Nationwide series, there was an open seat at Subaru Rally Team USA (SRT USA). Until today, that is. David Higgins has been named as the second driver alongside team leader Dave Mirra. Mirra had been second to...

  • 2010 Subaru Impreza Concept live photos

    Subaru's Impreza concept knocked socks off at the 2010 Los Angeles Auto Show unveiling, and though it doesn't look all that characteristically Subaru, it certain looks good. This CGI video offers a much closer, more detailed look at the car, though you'll have to endure some rather annoying world music. Check out our previous story for the full details on the Subaru Impreza Concept, including a live video of the unveiling in L.A. [YouTube]

  • 2010 Subaru Impreza Concept live photos
    2010 L.A. Auto Show: Subaru Impreza Concept Live Photos, Unveiling Video

    The 2010 Los Angeles Auto Show is chock full of new cars, debuts, and concepts, but Subaru's Impreza Design Concept is sure to grab its share of attention. Aggressively styled but with just enough/not too much of the funky that often pervades the brand, the car points toward the possible future for...

  • Travis Pastrana sets record time on Mt. Washington Auto Road climb
    Breaking: Travis Pastrana, Subaru End Partnership

    Extreme sports legend and probably the nicest guy in motorsports Travis Pastrana has decided to end his five-year relationship with Subaru, the company announced today. It's not yet clear if Pastrana has another manufacturer lined up for sponsorship, but his Red Bull partnership looks to be...

  • 2011 Subaru WRX STI
    Video: Subaru Canada Films 2011 WRX STI-Powered Animation

    The 2011 Subaru WRX STI brings back the wing, and the four-door sedan body style, but Subaru isn't getting lazy about its marketing--at least not in Canada. Proof: the gigantic trackside filmstrip animation captured from a rolling 2011 STI in the video below. Instead of putting the frames on paper...

  • 2010 Subaru “Confidence In Motion” Concept teaser
    2010 L.A. Auto Show Preview: Subaru “Confidence In Motion” Concept

    Subaru is in a process of reinventing itself as it desperately attempts to enhance its brand image and build up its presence in the new car market. Over the past decade or so we’ve seen Subaru’s design language and positioning in the market fluctuate rather dramatically, and as we...

  • Tommi Makinen with a Subaru WRX STI
    2010 SEMA Preview: Subaru Bringing Pastrana's Jump Car, 5 Others

    If you aren't already aware, Travis Pastrana, while being one of the nicest guys in motorsports, is also one of the craziest. Case in point: he set the world record for jumping a Subaru WRX STI onto a barge in Long Beach Harbor. That car, along with Tommi Makinen's Nurbugring lap car and a handful...

  • 2010 Subaru Forester S-Edition Concept

    Subaru has given us a preview of the changes it has in store for its Forester crossover, with the automaker unveiling a special concept version of the car packed with all its latest technologies. The concept is dubbed the 2010 Subaru Forester S-Edition and it’s made its world debut this past week at the 2010 Australian Motor Show in Sydney. Based around the sporty Forester XT platform, the Subaru Forester S-Edition features a turbocharged 2.5-liter four-cylinder boxer engine developing 260 horsepower and 256 pound-feet of torque, up 32 horsepower and 20 pound-feet of torque on the...

  • Third-generation Subaru four-cylinder boxer engine
    Subaru Redesigns Four-Cylinder Boxer Engine After 21 Years

    Subaru has unveiled today the third and latest generation of its trademark horizontally opposed or ‘boxer’ engine, the first major redesign in 21 years. The first Subaru boxer engine was introduced in the Subaru 1000 back in 1966. Since then, the basic engine design has been refined and...

  • Toyota and Subaru joint sports coupe spy shots
    Subaru's Version Of FT-86 Shooting For 260 HP Mark?

    The Subaru/Toyota joint project to build a rear-wheel drive performance coupe based on the FT-86 concept trudges onward despite recurring rumors of its impending death. New info out today says Subaru's version will be hotter than the Toyota variant, packing 260 horsepower instead of the 'Yota's...

  • Driven: 2011 Subaru Impreza WRX Limited
    Driven: 2011 Subaru Impreza WRX Sedan

    On the surface, the 2011 Subaru WRX doesn't sound all that exciting. Sure, it's got a turbo 2.5-liter Boxer four, but only 265 horsepower? The Honda Accord makes more than that. Yeah, it has all-wheel drive, but so does the Lincoln MKS. It wears the widebody treatment of the WRX STI, but it's about...

  • Travis Pastrana sets record time on Mt. Washington Auto Road climb
    Pastrana Breaks Mt. Washington Climb Record By 20 Seconds

    One of the nicest and craziest guys in motorsports just laid down a record-setting run on his first attempt up the Mt. Washington Climb in Vermont. Pastrana got to the top of the 6,288-foot mountain in just 6:20.47, almost 22 seconds quicker than the previous record, set in 1998 by Frank Sprongl...

  • Toyota and Subaru joint sports coupe test mule
    Spy Shots: Toyota And Subaru Joint Sports Coupe

    Toyota and Subaru confirmed as far back as April of last year that the two companies would collaborate on the development of a new affordable sports car and at the Tokyo Motor Show of that same year we saw the first tangible evidence of the partnership with the unveiling of the Toyota FT-86...

  • 2009 Toyota FT-86 Concept

    File this one under speculation and balderdash for the time being, but an anonymous Japanese source has tipped the auto world that there may be a four-door version of the Toyota/Subaru joint rear-drive coupe project known as the FT-86. It does make sense in an economies-of-scale kind of way, but it also runs contrary to the front- and all-wheel-drive lineups at both Toyota and Subaru. Expanding the FT-86's platform to include two more doors would hugely expand the potential market for the car, though its rear-wheel drive layout works against it in that regard, as consumers of low-to-mid-range...

  • 2011 Subaru Rally Team race car at speed
    Subaru Unveils 2011 Rally Cars Ahead Of X Games

    The X Games get underway this weekend, including America's first SuperRally.

  • 2011 Subaru WRX STI
    2011 Subaru WRX STI Sedan Priced From $33,995, WRX From $25,495

    Subaru released pricing for the 2011 Subaru WRX STI and 2011 Subaru WRX today.

  • 2011 Subaru WRX STI
    2011 Subaru WRX STI: Still Racy And Rugged, Post WRC

    Few, if any automakers strike quite the same balance of ruggedness and raciness as Subaru.

  • 2011 Subaru WRX STI
    First Drive: 2011 Subaru WRX STI

    Subaru has a knack for continuous improvement on its vehicles—particularly its performance-minded Impreza WRX and STI models.

  • 2011 Subaru Impreza WRX STI at the Nurburgring
    Heresy! 2011 Subaru WRX STI Goes Automatic...In Oz

    The 2011 Subaru Impreza WRX STI will get an automatic gearbox Down Under.

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