Personalization

If you already own or are thinking of getting a McLaren but are jealous of all the personalization options Ferrari offers its customers, you no longer have to look on with envy as the British firm’s own personalization department, McLaren Special Operations (MSO), has just been significantly...

Lincoln hopes to create a more upscale buying experience with its Black label service.

Rolls-Royce has revealed a bespoke Phantom Drophead Coupe that was inspired by India’s Golden Age of the Raja. About a century ago, many royals in India purchased unique Rolls-Royce models and this latest bespoke car, dubbed the Maharaja Phantom Drophead Coupe, features elements borrowed from...

Land Rover has revealed its most expensive SUV to date, the Range Rover Holland & Holland edition. The vehicle has only been announced for the British market at present, where it is priced from a staggering £180,000 (approximately 285,022). The justification for such a lofty price tag is...

The Chevrolet Corvette is one of the more popular blank canvases for tuning firms presenting their wares at SEMA, but two of the standouts this year come from Chevy itself. One is a 1971 Corvette Stingray that’s been personalized by NASCAR driver Jimmie Johnson, and the other is a 2015...

Porsche currently offers the classic Martini Racing livery on its flagship 918 Spyder, and in the past has offered it on a couple of special edition models, but what if the distinct dark blue, light blue and red livery was available throughout the German automaker’s lineup. Well, Porsche has...

The Sp1 is the first product of Morgan's Special Projects Division.

About 150 new staff will work at the recently established Jaguar Land Rover Special Vehicles Operations (SVO) unit that serves as the British automaker’s personalization and performance division. The SVO team’s first product was the F-Type Project 7, which goes on sale later this year...

Johnson Controls is experimenting with color-changing plastics for future car interiors.

It still seems a little unbecoming that Aston Martin's personalization division is called 'Q by Aston Martin' (we get it guys, you're proud of all the James Bond stuff...) but there's little doubt that the real-world 'Q branch' turns out some spectacular vehicles. Four of those will appear at the...

Porsche’s personalization department Porsche Exclusive has put together a special version of the 2014 911 Turbo S for the U.K. market. The car is called the 2014 Porsche 911 Turbo S GB Edition, and just 40 examples will be built. The car was commissioned by Porsche’s U.K. division to...

Bentley is considering launching a new personalization department that could offer coachbuilding services to its wealthy clients looking for additional exclusivity and luxury. Traditionally, such services have been offered through established coachbuilding firms, most of them based in Italy, but...

Last week Ferrari introduced a new one-off supercar developed on behalf of a client by the Special Projects division, the F12 TRS, whose lines were inspired by the 1957 250 Testa Rossa and whose owner is believed to be a British resident. Now we have details on a second one-off Ferrari developed by...

Earlier this year, the official personalization department of McLaren, McLaren Special Operations, unveiled a 650S concept equipped with a number of unique elements aimed at improving both the car’s styling and performance. Now, just a day out from the start of the 2014 Goodwood Festival of...

Jaguar Land Rover’s existing Engineered To Order division, the British automaker’s personalization department and maker of extreme models such as the 2014 XKR-S GT, is being expanded and in the process will have its name changed to Jaguar Land Rover Special Operations. As we’ve...

Rolls-Royce has finally unveiled its new special edition Phantom Drophead Coupe built to commemorate the triumph of Sir Malcolm Campbell in his Rolls-Royce-powered Bluebird K3 boat in setting the world waterspeed record back in 1937, a time when Rolls-Royce-powered vehicles held speed records on...

It’s been a while since we last heard from McLaren Special Operations, McLaren Automotive’s official personalization department and the group responsible for 2012’s insane 12C-based X-1 supercar. This time around, MSO has developed some enhancements for the 650S supercar and is...

Last month at the 2014 Geneva Motor Show, Lamborghini unveiled a version of its Aventador LP 700-4 supercar that had been enhanced by the automaker’s Ad Personam personalization department. At the 2014 Beijing Auto Show this past weekend, Lamborghini unveiled another Aventador worked over by...

Imagine the horror: You've turned up at the golf club in your shiny new Aston Martin Vanquish. The V-12 is ticking and dinging as it cools down, heat is radiating off the brakes and the lustrous paintwork gleams back at you in the sun. And then you realize that four other people have turned up in...

Aston Martin demonstrated the capabilities of its personalization program at the Geneva Motor Show.