As sales of luxury autos have soared in recent years, so has the rate of personalization done on the cars. Porsche was one of the first automakers to offer a personalization department, Porsche Exclusive, which has been churning out unique creations since 1986.

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Porsche Exclusive’s latest one-off is this 2014 911 Turbo, finished in a special paint known as Lime Gold Metallic. The shiny exterior is contrasted by a set of 20-inch five-spoke wheels finished in glossy black, while the headlight surrounds get a similar black look and the tail-light lenses made transparent.

The interior gets worked over too, with most of the surfaces finished in chocolate brown. This is contrasted by the seat trim which gets the same Lime Gold hue as the exterior.

To create your own unique Porsche, all you need to do is contact your closest Porsche dealer. On top of this, Porsche has a special team at its main factory in Zuffenhausen, Germany that provides customers with first-hand experience and assistance from factory employees for designing their ideal car. As an extension of the original program, two of the specialists are available to consult with clients in the U.S.: one in Los Angeles and the other in New York.

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So what exactly is on offer? Popular options include unique colors; the addition of a SportDesign package or performance exhaust system; and the integration of special materials such as decorative hardwoods, stainless steel, anodized aluminum and even carbon fiber.

Note, the influence of Porsche Exclusive also extends beyond individual vehicles. The custom division was behind the release of the limited-edition Porsche 911 Sport Classic and the Porsche 911 Speedster, both of which gave buyers a custom experience right off the  dealer showroom.


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