First revealed on last year's Elmiraj concept, Cadillac has confirmed that its new crest will start to appear on production models from the second half of 2014. Caddy's new crest is a little wider than before, but most noticeable by its absence is the wreath that previously surrounded it.
While a distinct aspect of the old logo, Cadillac does point out that its crest has changed several times over the years, and the wreath hasn't always been part of it. Instead, the new crest is "sleeker and streamlined", designed to best represent the brand's long-running Art & Science design philosophy.
The new crest is wider, certainly more modern-looking than before, but retains the general shape, the colors, and the geometric grid pattern of the previous logo. The famous italic Cadillac script, where used, remains the same as ever. According to Andrew Smith, Cadillac executive design director, "The Crest remains a consistent symbol of Cadillac and our core values...Our goal was to evolve the emblem design to integrate with the new vehicle form while maintaining the core graphic elements that preserve its strong brand recognition."
Customers old and new won't struggle to identify the new crest with Cadillac, less still when it hits the grille of the brand's new 2015 Cadillac ATS Coupe. Revealed at the Detroit Auto Show, the ATS Coupe is a wider, sportier take on the sedan, with a range of brawnier engines--perfect for showing off the new Caddy crest. Both will hit the streets in the summer.