The American luxury brand is expected to show a new concept at next month’s 2013 Pebble Beach Concours d’Elegance, tipped to be a preview of its upcoming 7-Series rival, and the logo, sans the laurel wreaths, may appear on it.
The information was first reported by Automotive News (subscription required), citing an inside source.
This would be the first major change to the logo in more than a decade though it’s not exactly new as the logo has appeared as just a crest in the past. That crest, incidentally, was inspired by the original family coat of arms of Antoine Laumet de La Mothe, sieur de Cadillac, a French explorer that helped found Detroit in the early 1700s.
The insider revealed that the laurel wreaths were deemed to be old-fashioned based on feedback from potential customers and that designers will be judging the reactions of the public towards the new logo in order to determine whether it should become the brand’s official logo going forward.
A logo consisting solely of the crest would provide designers with greater flexibility, though it would mean dealerships around the country would have to update their signage.
Even if approved, the new logo won’t appear on any Cadillac models before the 2015 model year, the source said.