Any performance or luxury automaker worth its salt these days offers some level of personalization for its cars.

After all, if you’re dropping the price of an average home on a new car you wouldn’t want the person up the street to be able to buy one in the exact same specification as yours.

That’s where a string of new vehicle personalization services come into play.

Some recent additions to the exclusive world of vehicle personalization include Ferrari’s Tailor-Made service, the McLaren Special Operations and Ad Personam from Lamborghini.

Now Lotus is getting in on the action, but rather than establishing its own standalone personalization division the British sports car brand is calling on Mansory. The German tuner has worked closely with Lotus in the past and most recently launched a custom Evora that Lotus billed as an official creation.

Going into the future, Mansory will contribute bodywork, trim and special finishes for Lotus’ model range. In addition, Mansory will work closely with Lotus’ own engineers and designers to produce modifications that are both functional and aesthetically pleasing, though we’re sure the latter will leave opinions divided.

We’ll get a better idea of what Mansory will be offering Lotus’ clientele at the 2012 Paris Auto Show in September where a new model variant, possibly the long-awaited Evora Convertible, will be unveiled.


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