McLaren chose the recent 2011 Pebble Beach Concours d’Elegance to announce plans for a new vehicle personalization program dubbed McLaren Special Operations.

Designed for the new MP4-12C, and two other supercars in the pipeline, McLaren Special Operations caters to owners looking to add unique touches to their cars, something that can be very profitable for automakers.

Understandably, we’ve seen a string of vehicle personalization programs crop up over the years, from brands like Lamborghini, Ferrari, and even Volkswagen and Fiat.

The exclusive MP4-12C unveiled at Pebble Beach featured a stunning satin matte Volcano Orange paint scheme, a glossy black roof, diamond cut finish wheels with black highlights, MP4-12C branded carbon fiber door sills, a carbon fiber steering wheel, front wheel arch louvers inspired by the units on the MP4-12C GT3 race car, as well as an engine cover, vents, and wiper system cover all finished in more carbon fiber.

Paul Mackenzie, head of the new McLaren Special Operations division, said: “For nearly twenty years we have been closely managing relationships with owners of the McLaren F1, and understanding their needs is a great foundation on which to launch a service that will now include MP4-12C customers.”

Of course, such modification doesn’t come cheap. The car pictured will set you back more than $270,000 once all the options are added, which is almost $50,000 on top of the price of the MP4-12C.

For full details on the regular McLaren MP4-12C supercar, click here, and to follow our complete coverage of the recent Pebble Beach Concours, click here.


Follow Motor Authority on Facebook, Twitter, and Google+.