Personalization
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Last year, each and every car sold by Ferrari featured some form of personalization, and Rolls-Royce has told us that it’s also experiencing record demand for its own personalization services. Lamborghini’s own personalization program, Ad Personam, hasn’t matured to same level as those of its rivals but the Italian supercar marque is doing its best to address the issue, and at next week’s 2014 Geneva Motor Show we’ll see some of its progress. Lamborghini is renewing its Ad Personam, which currently is only available for the Aventador range but will soon offer...
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Maria Sharapova Shows Off Personalized Porsche Panamera GTS
Tennis star and Porsche ambassador Maria Sharapova was down in her native Russia recently where she showed off a new Panamera built to her specifications by the Porsche Exclusive personalization department. Given that sport competition is a central theme in her life, Sharapova went with the most...
Viknesh Vijayenthiran -
Porsche Exclusive Personalization Department Shows Off Lime Gold 911 Turbo
As sales of luxury autos have soared in recent years, so has the rate of personalization done on the cars. Porsche was one of the first automakers to offer a personalization department, Porsche Exclusive, which has been churning out unique creations since 1986. MUST WATCH: Alpha Nissan GT-R...
Viknesh Vijayenthiran -
Fans Nominate AMG Afterglow As Name Of AMG’s Latest Bespoke Paint
Earlier this month we showed you a unique SLS AMG Black Series that was personalized by its owner through the AMG Performance Studio, the Affalterbach tuner's new personalization department. No details on the car were released, but AMG did confirm that its bright paint scheme would receive a name...
Viknesh Vijayenthiran -
AMG Performance Studio Personalization Department Builds Bespoke SLS AMG Black Series
AMG is the latest to join the personalization craze among purveyors of luxury and performance autos, with the official Mercedes-Benz tuner showcasing its potential with a bespoke SLS AMG Black Series. The striking sports car was personalized by its owner through the AMG Performance Studio. Full...
Viknesh Vijayenthiran -
McLaren Shows Off Bespoke Build Process With MSO 12C Concept
The MSO 12C concept shows off the capabilities of McLaren's bespoke program.
Stephen Edelstein -
Following the success of its previous Exclusive Concept based on the A8 L W12 luxury sedan, Audi recently rolled out a new version based on its updated 2015 A8. Audi Exclusive is the personalization service for the brand with the four rings, offering customers of its cars upgrades such as special colors, unique interior trim details and custom body and wheel enhancements. For the latest A8 L W12 Exclusive Concept, the designers at Audi have pulled out all the stops. Premium aniline leather in Agatha cognac is used throughout most of the interior. Sourced from the tradition-laden Italian...
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Ferrari Reveals Tailor Made 458 Italia Honoring Niki Lauda
A Ferrari owner has enlisted the help of the Italian sports car manufacturer’s Tailor Made personalization program to build this one-off 458 Italia honoring legendary Formula One driver Niki Lauda. The build of the car coincided with the September launch of the new movie Rush, which tells the...
Viknesh Vijayenthiran -
Diamond-Studded Rolls-Royce Phantom Shines At Dubai Motor Show
Rolls-Royce Bespoke will unveil a special Phantom encrusted with 446 diamonds.
Stephen Edelstein -
Rolls-Royce Bespoke Builds 'Chicane' Phantom Coupe
Rolls-Royce’s own personalization department, Rolls-Royce Bespoke, has put together a very special Phantom Coupe for the automaker’s brand manager in Dubai, Mohammed EL-Arishy. Called the Chicane Phantom Coupe, only one example exists and it's been developed with special touches...
Viknesh Vijayenthiran -
BMW Individual Builds The Most Expensive 7-Series Ever: Video
In a world of mass production, even for high-end vehicles like the BMW 7-Series, it’s nice to see the discerning individual can still have some things fashioned the good old way, as in tradition-led handcraftsmanship. That’s a principle BMW is keen to live up to with its BMW Individual...
Viknesh Vijayenthiran -
Customize Your 2014 X5 With BMW Individual Range
BMW’s latest X5 is a fine vehicle, but if you want yours to stand out from the crowd you’re going to need to personalize it. BMW makes the process easy by offering a range of upgrades direct from the factory. If you’re looking to add a little more sport to your sport activity...
Viknesh Vijayenthiran -
Ferrari will have a handful of its latest supercars on show at this week’s 2013 Goodwood Festival of Speed, but most of them won’t be your ordinary, run-of-the-mill Ferraris but bespoke versions crafted by the automaker’s various personalization departments. The newest of the bespoke cars is a Ferrari 458 Spider that’s undergone the Tailor-Made Program. Here, Ferrari ‘tailors’ sit down with customers and make a list of preferred color combinations, equipment and other modifications. The Tailor-Made Program offers three collections inspired directly by...
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Prodrive Develops Deep-Luster Colored Carbon Fiber
British motorsport and engineering firm Prodrive has come out with a new technology that allows it to produce sumptuous carbon fiber panels that can be ordered in virtually any hue. Colored carbon fiber is nothing new and has featured on a number of vehicles in the past, particularly those from...
Viknesh Vijayenthiran -
Maserati To Celebrate Centenary In 2014 With Zegna Special Edition
Two of Italy’s finest luxury labels, Maserati and Ermenegildo Zegna, have entered a partnership aimed at promoting Italian design and manufacturing excellence worldwide. At the same time, the two will collaborate on a number of projects, starting with a special edition model next year to...
Viknesh Vijayenthiran -
Personalizing Your Ultimate 2014 Jaguar F-Type: 30 Days Of F-Type
Now that you’ve learned about the history of Jaguar’s new F-Type, seen what it’s comparable to and finally arrived at your ideal version, it’s now time to add some personal touches to really build that emotional bridge between you and the car. Fortunately for you, Jaguar has...
Viknesh Vijayenthiran -
Porsche Exclusive Gives Buyers What They Want: Video
If you’ve ever had the luxury of ordering a new Porsche model from the factory, you understand what a daunting task this can be. Like many other high-end sports and luxury cars, most Porsche models come with the potential for a dizzying array of configurations and options. Some buyers still...
Kurt Ernst -
Aston Martin Shows Off At The 2013 Geneva Motor Show: Video
As Aston Martin continues its 100th birthday celebration throughout 2013, the Gaydon, England, automaker has debuted three models at this year’s Geneva Motor Show. The new Rapide S is making its world premier at the event, while the Centenary Edition Vanquish and the Q by Aston Martin are...
Kurt Ernst -
At the Los Angeles Auto Show last November we saw Jaguar roll out some new personalization options for its upcoming F-Type sports car, grouped under the “Design” and “Black” packs. At the 2013 Geneva Motor Show this week, sister brand Land Rover is now getting some new personalization options of its own, which are being previewed on the Range Rover Evoque. The latest package is called the “Black Design Pack” and it’s set to go on sale in April. It adds a host of special touches including 20-inch wheels finished in gloss black; matching gloss black...
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Lincoln Considers Borrowing From MINI’s Customization Playbook
Part of MINI’s success in the United States is due to the fact that the brand doesn’t market its cars to consumers as much as it markets the MINI lifestyle. In that regard, a MINI Cooper (or one of its many variants) is as much a fashion accessory as it is a mode of transportation. Buy...
Kurt Ernst -
New 'Home Of Rolls-Royce' Bespoke Collection Previewed
Rolls-Royce recently celebrated the 10th anniversary of the launch of its latest Phantom, an occasion that also signified the start of the automaker’s tenure under BMW. For the start of production of the latest Phantom, Rolls-Royce also constructed a new state-of-the-art facility at its...
Viknesh Vijayenthiran -
Jaguar Shows Off F-Type Personalization Options In L.A.
Jaguar is jumping on the personalization bandwagon by announcing new styling packages for its as yet unreleased F-Type sports car. The styling packages fall under the new Design and Black packs being released for the F-Type, and feature custom appointments for both the car’s exterior and...
Viknesh Vijayenthiran -
More Bespoke Lamborghinis On The Way
For Lamborghini, producing one more car than what the customer demands is not an option. Lamborghini is all about exclusivity, and this is something that’s not going to change anytime soon, at least if CEO Stephan Winkelmann is in charge. But engineering and building world-beating supercars...
Viknesh Vijayenthiran -
2013 Dodge SRT Viper: Have It Your Way (In 150,000 Ways Or Less)
Burger King lets you have it your way, and apparently so does SRT when it comes to the 2013 Viper. When you go to configure your new Viper (should you be so lucky) you'll find there are nearly 150,000 different configurations to choose from. First you'll need to choose which Viper model you want...
Joel Feder