Personalization

Tennis star and Porsche ambassador Maria Sharapova was down in her native Russia recently where she showed off a new Panamera built to her specifications by the Porsche Exclusive personalization department. Given that sport competition is a central theme in her life, Sharapova went with the most...

As sales of luxury autos have soared in recent years, so has the rate of personalization done on the cars. Porsche was one of the first automakers to offer a personalization department, Porsche Exclusive, which has been churning out unique creations since 1986. MUST WATCH: Alpha Nissan GT-R...

Earlier this month we showed you a unique SLS AMG Black Series that was personalized by its owner through the AMG Performance Studio, the Affalterbach tuner's new personalization department. No details on the car were released, but AMG did confirm that its bright paint scheme would receive a name...

AMG is the latest to join the personalization craze among purveyors of luxury and performance autos, with the official Mercedes-Benz tuner showcasing its potential with a bespoke SLS AMG Black Series. The striking sports car was personalized by its owner through the AMG Performance Studio. Full...

The MSO 12C concept shows off the capabilities of McLaren's bespoke program.

A Ferrari owner has enlisted the help of the Italian sports car manufacturer’s Tailor Made personalization program to build this one-off 458 Italia honoring legendary Formula One driver Niki Lauda. The build of the car coincided with the September launch of the new movie Rush, which tells the...

Rolls-Royce Bespoke will unveil a special Phantom encrusted with 446 diamonds.

Rolls-Royce’s own personalization department, Rolls-Royce Bespoke, has put together a very special Phantom Coupe for the automaker’s brand manager in Dubai, Mohammed EL-Arishy. Called the Chicane Phantom Coupe, only one example exists and it's been developed with special touches...

In a world of mass production, even for high-end vehicles like the BMW 7-Series, it’s nice to see the discerning individual can still have some things fashioned the good old way, as in tradition-led handcraftsmanship. That’s a principle BMW is keen to live up to with its BMW Individual...

BMW’s latest X5 is a fine vehicle, but if you want yours to stand out from the crowd you’re going to need to personalize it. BMW makes the process easy by offering a range of upgrades direct from the factory. If you’re looking to add a little more sport to your sport activity...

British motorsport and engineering firm Prodrive has come out with a new technology that allows it to produce sumptuous carbon fiber panels that can be ordered in virtually any hue. Colored carbon fiber is nothing new and has featured on a number of vehicles in the past, particularly those from...

Two of Italy’s finest luxury labels, Maserati and Ermenegildo Zegna, have entered a partnership aimed at promoting Italian design and manufacturing excellence worldwide. At the same time, the two will collaborate on a number of projects, starting with a special edition model next year to...

Now that you’ve learned about the history of Jaguar’s new F-Type, seen what it’s comparable to and finally arrived at your ideal version, it’s now time to add some personal touches to really build that emotional bridge between you and the car. Fortunately for you, Jaguar has...

If you’ve ever had the luxury of ordering a new Porsche model from the factory, you understand what a daunting task this can be. Like many other high-end sports and luxury cars, most Porsche models come with the potential for a dizzying array of configurations and options. Some buyers still...

As Aston Martin continues its 100th birthday celebration throughout 2013, the Gaydon, England, automaker has debuted three models at this year’s Geneva Motor Show. The new Rapide S is making its world premier at the event, while the Centenary Edition Vanquish and the Q by Aston Martin are...

Part of MINI’s success in the United States is due to the fact that the brand doesn’t market its cars to consumers as much as it markets the MINI lifestyle. In that regard, a MINI Cooper (or one of its many variants) is as much a fashion accessory as it is a mode of transportation. Buy...

Rolls-Royce recently celebrated the 10th anniversary of the launch of its latest Phantom, an occasion that also signified the start of the automaker’s tenure under BMW. For the start of production of the latest Phantom, Rolls-Royce also constructed a new state-of-the-art facility at its...

Jaguar is jumping on the personalization bandwagon by announcing new styling packages for its as yet unreleased F-Type sports car. The styling packages fall under the new Design and Black packs being released for the F-Type, and feature custom appointments for both the car’s exterior and...

For Lamborghini, producing one more car than what the customer demands is not an option. Lamborghini is all about exclusivity, and this is something that’s not going to change anytime soon, at least if CEO Stephan Winkelmann is in charge. But engineering and building world-beating supercars...

Burger King lets you have it your way, and apparently so does SRT when it comes to the 2013 Viper. When you go to configure your new Viper (should you be so lucky) you'll find there are nearly 150,000 different configurations to choose from. First you'll need to choose which Viper model you want...