Last year, each and every car sold by Ferrari featured some form of personalization, and Rolls-Royce has told us that it’s also experiencing record demand for its own personalization services. Lamborghini’s own personalization program, Ad Personam, hasn’t matured to same level as those of its rivals but the Italian supercar marque is doing its best to address the issue, and at next week’s 2014 Geneva Motor Show we’ll see some of its progress.

Lamborghini is renewing its Ad Personam, which currently is only available for the Aventador range but will soon offer options for the Huracán. The new options increase the ability to commission a new Lamborghini right down to the smallest details. For example, buyers will be able to choose from a greater variety of interior colors, materials and even liveries for the exterior.

Just some of the material choices include semi-aniline leather, Alcantara and Lamborghini’s own forged composite. Importantly, any custom work done to the cars adheres to the automaker’s strict quality and design standards.

As a preview of what’s on offer, Lamborghini will present this custom Aventador LP 700-4 Roadster in Geneva next week. The vehicle has a range of high customizations to both its interior and exterior: it is the first vehicle with forged composite inserts on the front spoiler, air intake, rear spoiler; and, in the interior, on the door sills, instrument cluster cover, infotainment controls and screen trim.

The mirrors and transparent engine hood details have been further personalized with the choice of a matte silver paint instead of black. Even the bodywork color is unique. It’s called Blue Sideris and matches the dual-color rims and blue highlights on the forged composite roof.

Just like Ferrari, Lamborghini is happy to invite customers to its factory where it can meet with a dedicated specialist from the personalization program. In fact, as we previously reported, the automaker has established a separate facility dedicated to building bespoke models.


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