The Rapide S sedan sports a new look in front and rear, which is designed to give the car a more aggressive appearance while improving aerodynamics. Under the hood, the car’s 6.0-liter V-12 now pumps out 550 horsepower (up from 470 in the outgoing Rapide) and 457 pound-feet of torque (up from 442 pound-feet).
The boost in output drops the Rapide S’ 0-100 km/h (62 mph) time to 4.9 seconds, making it 0.3 seconds quicker than the discontinued Rapide. Top speed is said to be in excess of 190 mph, and Aston Martin claims its Adaptive Damping System can change the car’s personality from a Grand Touring cruiser to a corner-carving sport sedan.
Aston also picked Geneva to show off its “Q by Aston Martin” bespoke personalization service, which allows buyers to customize cars (and even consumer goods) beyond the normal build sheet. The available options are so extensive that Aston Martin claims the Q design service can be seen as a brand of its own.
Aston is displaying several examples of its Q design service in Geneva, including a Morning Frost metallic Vanquish with a Spectral Blue interior accented in Pearl White. The car also sports blue-tinted carbon fiber, blue diamond-turned wheels and and embossed Q logos.
Services available from Q by Aston Martin span to the lifestyle arena as well. If you need a Brompton-branded bicycle color-matched to your new Rapide S, Q can make this happen. Want the interior of your yacht to match the interior of your Vanquish? Q by Aston Martin will gladly work with you, for a price.
Aston Martin is showing off a Centenary Edition Vanquish in Geneva, too. The one-of-100-built Vanquish sports a graduated-finish paint scheme and sterling silver badging with a unique enamel inlay, and will be delivered to its owner with a gift box of Centenary accessories.
If your tastes run to the Vantage, DB9 or Rapide S, don’t worry: Aston Martin will be building 100-unit production runs of these cars as well. If you want to claim one of your own, now is the time to contact your Aston Martin retailer.