Icon

  • 1949 Hudson Coupe

    Icon, the Californian design and engineering house, may have gotten its start building classic 4x4s, but the company’s line of patina-embracing Derelict cars have become its signature offering. Over the years Icon has produced some pretty fantastic Derelict cars, but its latest creation might be its best yet. Icon’s latest Derelict model is based on a 1949 Hudson Coupe that company founder Jonathan Ward stumbled upon one day while casually searching Craigslist. Ward didn’t have a customer lined up for the Hudson project, but he bought the coupe anyway. It didn’t take...

  • 1954 Chevrolet Thriftmaster by Icon
    Icon works its magic with 1954 Chevrolet pickup truck

    Beloved Icon has hashed out its gorgeous work again. The restomodding shop based in Los Angeles, California, has released its latest project into the wild: a 1954 Chevrolet Thriftmaster pickup truck. The Thriftmaster, part of the Chevrolet Advanced Design series, was the first redesign for the...

  • Icon 1995 Toyota Land Cruiser
    Icon restomods Joe Rogan's Toyota Land Cruiser

    Icon continues to work its magic with numerous vintage SUVs, and the latest to go under the knife is a 1995 Toyota Land Cruiser. It also happens to be Joe Rogan's personal vehicle, and it's clear the 51-year-old comedian has pretty good taste in modifications. According to a video Icon's Jonathan...

  • Icon's 1949 Mercury Derelict EV coupe
    The sleeper of sleepers: Icon builds 1949 Mercury Coupe powered by Tesla tech

    Everyone loves a sleeper—something that looks rather mundane, but ends up ripping the doors off of anything in its way. This 1949 Mercury Coupe was never a full-blown hot rod, but it's now one of the coolest electric cars we've seen. Icon undertook the build as a way to push the boundaries of...

  • Icon FJ40 Baja Edition
    Icon revives its Baja Edition for a special FJ40

    Back in 2007, SCORE turned to Icon and Jonathan Ward for a run of special Baja Edition FJ40 Land Cruisers. Those trucks were priced at $145,000 and boasted far more aggressive off-road chops then the average Icon build. Fast forward to today, and Icon has been tasked with revisiting the style and...

  • 1966 Ford Bronco Icon Derelict
    1966 Ford Bronco Roadster gets the Icon Derelict treatment

    Back in 1966, Ford created the Bronco in an effort to capture the growing enthusiasm for off-road adventure. The most basic example is a model called the Roadster, which arrived from the factory sans doors and roof. Expert restorer Jonathan Ward and his Icon outfit got ahold of one and turned it...

  • Icon Old School BR

    A new Ford Bronco is coming. An old one is on its way as well though, thanks to Jonathan Ward and his firm Icon. The truck is called the Old School BR, and it's a first-generation Ford Bronco buillt virtually from scratch. It's also better than any Bronco that ever left the Ford factory. When Icon first started crafting upgraded and reworked Broncos and Land Cruisers, Ward says the company needed to present a certain aesthetic and appeal. Now that folks know all about what an Icon truck looks like, it's time to step back and offer something a bit more original. "Ten years ago, we had to...

  • Icon electric Derelict 1949 Mercury
    Icon is building an all-electric Derelict Mercury

    Icon is perhaps best known for its many high-dollar bespoke-built vintage SUVs. Lately though, the Icon team has been cranking out a handful of other project vehicles, including cars, and each one has been more amazing than the last. We've seen a gorgeous Ford F-250, an impossibly cool Rolls-Royce...

  • FJ40 Toyota Land Cruiser with just 5,000 miles up for sale
    1978 FJ40 Toyota Land Cruiser with just 5,000 miles up for sale

    This is the nicest example of a classic FJ40-generation Toyota Land Cruiser that you're likely to find. It's as clean as can be, free of rust, and shows just 5,265 original miles on its odometer. It's also for sale on Bring A Trailer, and if you want it you'll need a massive pile of cash. With one...

  • Jay Leno welcomes Jonathon Ward and his 1958 Rolls-Royce Silver Cloud Derelict
    Sleeper 1958 Rolls-Royce Silver Cloud stops by Leno's Garage

    Icon turns out fantastic works of automotive art. The company revisits classic cars and gives them a modern spin, though mostly under the sheet metal. You're most likely familiar with the Land Cruisers, Broncos, and other off-road machines built in the shop owned by Jonathan Ward. His company...

  • The Icon Ford Crew Cab Reformer
    Icon builds a perfect retro-modern 1965 Ford F-250

    There is a 1965 Ford F100 in my garage. I've owned it for a few years, performed a few mechanical fixes and upgrades over the years, and I love my truck. It's a good "ten footer" and a pleasure to take on cruises. Jonathan Ward of Icon doesn't build "ten footers." He builds amazing machines to his...

  • Icon Reformer Chevrolet Caprice Classic
    Icon made a 6-figure Chevy Caprice, and it's glorious

    One of my dream machines isn't a new Ferrari [NYSE:F]. It's not the latest Porsche. It's not even something like a Ford Motor Company [NYSE:F] Shelby GT350, or other modern high-horsepower muscle car. It's a Ford Crown Vic. You see, I drive on the Los Angeles freeway system and it's a terrible...

  • Bronco on Raptor Chassis

    If Ford made new product decisions based on enthusiast forums, it'd have never killed the beloved Bronco. Of course, planning corporate strategy around internet commentary doesn't exactly a guarantee a slam dunk—or a future as a going concern. But true believers—like Icon's Jonathan Ward—have stepped up to fill the void left in the demise of the beloved Bronco, and Tumblin Automotive's 1993 example is one of the coolest we've seen. From the outside, it looks like the standard white Bronco made infamous by OJ Simpson. The body is actually mounted on a shortened 2011 Ford...

  • The ICON FJ-44 visits Jay Leno's Garage
    Icon FJ-44 hits up Jay Leno's Garage

    Here at Motor Authority we tend to spend most of our time on the paved bits, in low-slung, fun-to-drive cars. Barring that, we gravitate toward full-size highway bombardment hardware: cruising in style. But sometimes we get the urge to go where the roads don't. And when we do, the Toyota FJ is at...

  • Jonathan Ward's daily-driver Icon Derelict
    Jay Leno drives Jonathan Ward's Icon Derelict

    Jonathan Ward’s company, Icon, is best known for producing stunning rebuilds of the Toyota FJ Land Cruiser, the Jeep CJ and, most recently, the original Ford Bronco. Icon vehicles are built without compromise, and priced accordingly. That raises the question of how many buyers will actually...

  • Icon's rendering of its DB4 GT Zagato Reformer
    Icon working on DB4 GT Zagato recreation

    If you’re not familiar with Icon 4x4, you probably should be. Perhaps best known for its stunning rebuilds of Toyota FJ Land Cruisers, Ford Broncos and early Jeep CJ models, Icon also builds rat-resto-rods under the “Derelict” name and true resto-rods under the...

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