If the name sounds familiar, that's because in late 2010, the brand announced a partnership with Fender for in-car audio. Then, VW showed a concept version of the car at the 2011 Leipzig show. Now the combo has come full circle, with the Beetle Fender Edition.
What makes this Beetle so Fender? A Fender premium audio system, of course, plus a "Sunburst" guitar-style dash, unique fabric seat inserts and contrast interior stitching, brushed chrome side mirrors, 18-inch "disc" alloy wheels, and a Fender logo in brushed chrome. All Beetle Fender Edition cars will be painted in Deep Black Metallic paint.

Volkswagen Beetle Fender Edition
If you're curious about the Fender audio system, it's a 400-Watt, nine-speaker, ten-channel setup. Four tweeters, two Fender Twin speakers, two rear speakers, and a Fender Bassman subwoofer deliver the sound.
The Fender Edition goes on sale in Europe first, then here in America this fall. We won't get pricing info until closer to launch.