Earlier this summer, we brought you news of Discovery's plans to launch a new channel targeting "upscale men" called Velocity, with part of its focus being custom, classic, and vintage cars. Today, the channel officially announced its launch date: October 4.

The first night's programming will highlight its focus on cars with familiar shows for gearheads, including MotorWeek, What's My Car Worth, Chasing Classic Cars, Inside West Coast Customs, and American Icon with Chip Foose.

Cafe Racer, Tech Toys, and Mecum Auto Auctions will also join the list of shows of interest to car and motorcycle lovers.

Many of us are already familiar with all of these shows through Discovery's HD Theater channel, which will be replaced by Velocity when the switch flips on October 4. For those that can't get enough of this kind of TV, Velocity says it has over 140 hours of new, original content coming, so gear up those DVRs.