One member of the Pittsburgh Steelers or the Green Bay Packers (it pains me to write that, your humble author is a Bears fan) will be awarded a 2011 Chevrolet Camaro Convertible on February 6. That player will be named the most valuable player of Super Bowl XLV, and the car will be his reward.
The MVP will be determined by a combination of media and fan voting, and the winner will be named during the postgame show. The car will be on the field during the postgame show, for those who haven't yet seen it.
Football players play for the glory, the fame, the money--and the brand-new cars.