Super Bowl

Kia wants Super Bowl 52 viewers to reconsider the concept of youth as simply a state of mind in its minute-long ad spot featuring Aerosmith's Steven Tyler. Starring alongside Tyler is the Kia Stinger, and the brand portrays the sport sedan as the vehicular tool to rediscover youth. In the ad, Tyler...

Last-person-standing contests are nothing new, but Mercedes-Benz is bringing the concept into the 21st century. During Sunday's Super Bowl 52, one lucky and very patient fan will win a Mercedes-AMG C43—and all they have to do is keep their finger on their smartphone. It sounds easy, but it...

Lexus will return to the Super Bowl on February 4 with a brand new advertisement featuring the 2018 LS 500 F Sport and plenty of help from the "Black Panther" cast. It's no coincidence T'Challa, better known as the Black Panther, will help highlight the new LS 500. The protagonist in the latest...

“The Fate of the Furious” wasn’t the only car-related movie teased during last weekend’s Super Bowl LI. The latest trailer for “Transformers: The Last Knight” also dropped during the game and revealed some tantalizing clues about the new movie, including the...

Most of the ads run during Super Bowl LI were forgettable, but among the mundane was the explosive trailer for “The Fate of the Furious,” movie number eight in the ever-popular Fast and the Furious franchise. The first trailer dropped in December and gave us a glimpse of a wide-body...

Last year at this time Cam Newton was in the Super Bowl. This year, he'll be part of the festivities again, and he'll even be playing football but it will be with Pee Wees. That's because Newton, the incredibly talented but often brooding Carolina Panthers quarterback, is featured in Buick's Super...

By now you’re probably tired of all the politicized rantings across news outlets and social media. Audi doesn’t see it that way. The automaker is getting into the game by inserting its message in a 60-second spot for Super Bowl LI. It's called “Daughter,” and it features a...

The Atlanta Falcons may have new allies in helping stop the New England Patriot's edge-rushing talent for the Super Bowl this weekend. A new offensive line with a combined weight of 18,000 pounds could do it. This week, Kia's manufacturing plant in West Point, Georgia, announced it will build...

The Coen Brothers are rightfully viewed as directorial geniuses. With such masterpieces as "Fargo," "Oh, Brother, Where Art Thou," "Miller's Crossing," "and "The Big Lebowski" under their belts, their take on the world can range from understated to surreal to hyper real. It's not often you can get...

Lexus has a big year coming up with two line-topping luxury cars. To promote the forthcoming LC coupe and LS sedan, the Japanese luxury brand will be spending big during the Super Bowl telecast set for February 5. A 30-second spot called "Man & Machine" will run during the second quarter of the...

We’re now just a month out from Super Bowl LI and one of the first automakers to announce a spot is Honda, which has a redesigned CR-V to promote. The ad will be a follow-up to the successful spot aired during last year’s game, which saw a farm dog tout the benefits of Honda’s...

The Super Bowl is big business, particularly for automakers who each year line up to pay millions of advertising dollars for a bit of airtime. While in past years there were always the luxury brands trying to outdo each other, this year they’ve mostly taken a backseat and left the task up to...

With Hyundai the official sponsor of Super Bowl 50, it’s understandable that the automaker would have more than one costly spot running during the game. We’ve already seen Hyundai’s spot for the 2017 Elantra and now we have our first look at a spot for the 2016 Genesis...

Audi has had mixed results with its Super Bowl spots over the years—we’re still trying to forget last year’s Doberhuahua shocker—but this year the automaker looks like it has a hit with Commander. The 60-second ad, which will air during the first quarter of Super Bowl 50...

When it comes to Super Bowl spots, animals and celebrities tend to be the two most popular options. We’ll be seeing both during Super Bowl 50, where on February 7 the Carolina Panthers will take on the Denver Broncos at Levi's Stadium in Santa Clara, California. Yesterday, we saw...

If we said there was a connection between the Acura NSX and Van Halen, we bet you’d be hard pressed to guess it. Perhaps Sammy Hagar’s a fan? We’re not sure on that front, but what we do know is that the Van Halen classic Runnin' with the Devil features in an ad starring the...

Buick is stepping up to the advertising plate. The automaker will unveil its first-ever Super Bowl spot during this year's game, scheduled for February 7 at Levi's Stadium in Santa Clara, California. The plan is to bring Buick's "Experience the new Buick" tagline to the masses, and the Super Bowl...

MINI is set to return to the Super Bowl after a five-year hiatus. The automaker has teamed up with advertising agency Butler, Shine, Stern & Partners to craft a 30-second spot that will feature in the third-quarter of the game. The information was confirmed by a MINI spokesperson to Advertising...

Honda is set to return to the mid-size pickup segment with a new generation of its Ridgeline going on sale next year, as a 2017 model. We’ve already spotted near-complete prototypes and Honda has even previewed the vehicle with a custom racing version. Now the Japanese automaker has confirmed...

Acura will have a spot during the first quarter of Super Bowl 50 that will highlight the automaker’s North American presence. No other details on the spot were revealed but it’s likely the new NSX supercar will feature prominently in it. ALSO SEE: Watch All Five Of FCA’s Star...