Super Bowl
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The ad shows Teslas allegedly in Full-Self Driving mode making multiple errors.
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Ram 1500 REV revealed with evolutionary design
The Ram 1500 REV electric pickup truck will be far more traditional than the wild Revolution concept implied.
Joel Feder -
It's Groundhog Day again for Bill Murray in Jeep's Super Bowl LIV spot
Bill Murray is back as jaded weatherman Phil Connors who this time has a Jeep Gladiator to look forward to day after day.
Viknesh Vijayenthiran -
Genesis enlists some celebrity help for its first Super Bowl spot
Genesis is keen to distance itself from old-world luxury judging by the brand's first-ever Super Bowl spot.
Viknesh Vijayenthiran -
Maisie Williams, aka Arya Stark, stars in Audi's Super Bowl LIV spot
Arya Stark helps Audi promote the E-Tron Sportback in a new Super Bowl spot.
Viknesh Vijayenthiran -
Did Porsche just show the new 911 GT3 in its Super Bowl LIV spot?
Porsche's new 911 GT3 is just around the corner and we may have been given our first official look.
Viknesh Vijayenthiran -
Sunday's Super Bowl LII saw the Philadelphia Eagles overthrow the New England Patriots in Minneapolis, Minnesota, 41 to 33. But it also saw a number of car ads, including a record five from Fiat Chrysler Automobiles. We'll remind you that the cost of a 30-second spot during the Big Game ranges into the millions. Here you'll find some of the more memorable ads that played on the day. We'll start this roundup with one of the most popular ads this year: “Jeep Jurassic.” It stars Jeff Goldblum who revives his role as Dr. Ian Malcom from the original “Jurassic Park” movie...
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Steven Tyler turns the Kia Stinger into a time machine in Super Bowl 52 spot
Kia wants Super Bowl 52 viewers to reconsider the concept of youth as simply a state of mind in its minute-long ad spot featuring Aerosmith's Steven Tyler. Starring alongside Tyler is the Kia Stinger, and the brand portrays the sport sedan as the vehicular tool to rediscover youth. In the ad, Tyler...
Sean Szymkowski -
Patient fan will take home a Mercedes-AMG C43 during Super Bowl 52
Last-person-standing contests are nothing new, but Mercedes-Benz is bringing the concept into the 21st century. During Sunday's Super Bowl 52, one lucky and very patient fan will win a Mercedes-AMG C43—and all they have to do is keep their finger on their smartphone. It sounds easy, but it...
Sean Szymkowski -
Lexus Super Bowl 52 spot stars 2018 LS 500 and "Black Panther" cast
Lexus will return to the Super Bowl on February 4 with a brand new advertisement featuring the 2018 LS 500 F Sport and plenty of help from the "Black Panther" cast. It's no coincidence T'Challa, better known as the Black Panther, will help highlight the new LS 500. The protagonist in the latest...
Sean Szymkowski -
New Transformers 5 trailer possibly hints at planet eater Unicron
“The Fate of the Furious” wasn’t the only car-related movie teased during last weekend’s Super Bowl LI. The latest trailer for “Transformers: The Last Knight” also dropped during the game and revealed some tantalizing clues about the new movie, including the...
Viknesh Vijayenthiran -
Latest ‘Fate of the Furious’ trailer shows more wide-body muscle
Most of the ads run during Super Bowl LI were forgettable, but among the mundane was the explosive trailer for “The Fate of the Furious,” movie number eight in the ever-popular Fast and the Furious franchise. The first trailer dropped in December and gave us a glimpse of a wide-body...
Viknesh Vijayenthiran -
Millions tuned in yesterday to watch Super Bowl LI go down. Many, though, were probably not even football fans. Rather, they tune in simply to watch all the ads screening during the game. This is some of the priciest airtime on television we’re talking about, so companies—many of them automakers—typically go all out to ensure their ads are entertaining. Here’s a rundown of some of the top automotive ads that we watched yesterday. Alfa Romeo: Fiat Chrysler Automobiles normally has some of the most memorable ads of Super Bowl. This time the focus was on the comeback of...
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Buick Super Bowl ad stars Cascada, Cam Newton, and Miranda Kerr
Last year at this time Cam Newton was in the Super Bowl. This year, he'll be part of the festivities again, and he'll even be playing football but it will be with Pee Wees. That's because Newton, the incredibly talented but often brooding Carolina Panthers quarterback, is featured in Buick's Super...
Kirk Bell -
Audi gets political in Super Bowl LI spot
By now you’re probably tired of all the politicized rantings across news outlets and social media. Audi doesn’t see it that way. The automaker is getting into the game by inserting its message in a 60-second spot for Super Bowl LI. It's called “Daughter,” and it features a...
Viknesh Vijayenthiran -
Kia's Georgia plant is making a Super Bowl-sized run of Optimas
The Atlanta Falcons may have new allies in helping stop the New England Patriot's edge-rushing talent for the Super Bowl this weekend. A new offensive line with a combined weight of 18,000 pounds could do it. This week, Kia's manufacturing plant in West Point, Georgia, announced it will build...
Aaron Cole -
Mercedes 'Easy Driver' Super Bowl spot features Peter Fonda, AMG GT Roadster
The Coen Brothers are rightfully viewed as directorial geniuses. With such masterpieces as "Fargo," "Oh, Brother, Where Art Thou," "Miller's Crossing," "and "The Big Lebowski" under their belts, their take on the world can range from understated to surreal to hyper real. It's not often you can get...
Kirk Bell -
Lexus previews its Super Bowl commercial
Lexus has a big year coming up with two line-topping luxury cars. To promote the forthcoming LC coupe and LS sedan, the Japanese luxury brand will be spending big during the Super Bowl telecast set for February 5. A 30-second spot called "Man & Machine" will run during the second quarter of the...
Kirk Bell -
We hope you didn't click on this story to watch Hyundai's ad ahead of this year's Super Bowl; you won't find it here. That's because it hasn't even been filmed yet. The Korean automaker says that it will film a 90 second documentary during the game itself and that it will run in the "post gun" period between the end of play and the trophy ceremony. The documentary apparently won't talk much about Hyundai's cars and crossovers; instead, the automaker intends to share what it says will be some of the best moments on the sidelines of the game itself. To do so, Hyundai has tapped director Peter...
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2017 Honda CR-V to star in Super Bowl LI spot
We’re now just a month out from Super Bowl LI and one of the first automakers to announce a spot is Honda, which has a redesigned CR-V to promote. The ad will be a follow-up to the successful spot aired during last year’s game, which saw a farm dog tout the benefits of Honda’s...
Viknesh Vijayenthiran -
Watch The Car Ads That Debuted During Super Bowl 50: Video
The Super Bowl is big business, particularly for automakers who each year line up to pay millions of advertising dollars for a bit of airtime. While in past years there were always the luxury brands trying to outdo each other, this year they’ve mostly taken a backseat and left the task up to...
Viknesh Vijayenthiran -
2016 Hyundai Genesis, Kevin Hart star in Super Bowl 50 spot
With Hyundai the official sponsor of Super Bowl 50, it’s understandable that the automaker would have more than one costly spot running during the game. We’ve already seen Hyundai’s spot for the 2017 Elantra and now we have our first look at a spot for the 2016 Genesis...
Viknesh Vijayenthiran -
New R8 Stars In Audi's Super Bowl 50 Spot: Video
Audi has had mixed results with its Super Bowl spots over the years—we’re still trying to forget last year’s Doberhuahua shocker—but this year the automaker looks like it has a hit with Commander. The 60-second ad, which will air during the first quarter of Super Bowl 50...
Viknesh Vijayenthiran -
Hyundai & MINI Hire Some Big Names For Super Bowl 50: Video
When it comes to Super Bowl spots, animals and celebrities tend to be the two most popular options. We’ll be seeing both during Super Bowl 50, where on February 7 the Carolina Panthers will take on the Denver Broncos at Levi's Stadium in Santa Clara, California. Yesterday, we saw...
Viknesh Vijayenthiran