Super Bowl

  • Scene from Jeep's Super Bowl LIV spot

    Bill Murray is back as jaded weatherman Phil Connors who this time has a Jeep Gladiator to look forward to day after day.

  • Scene from Genesis' Super Bowl LIV spot
    Genesis enlists some celebrity help for its first Super Bowl spot

    Genesis is keen to distance itself from old-world luxury judging by the brand's first-ever Super Bowl spot.

  • Scene from Audi's Super Bowl LIV spot
    Maisie Williams, aka Arya Stark, stars in Audi's Super Bowl LIV spot

    Arya Stark helps Audi promote the E-Tron Sportback in a new Super Bowl spot.

  • 992-generation Porsche 911 GT3 potentially shown in Super Bowl LIV spot
    Did Porsche just show the new 911 GT3 in its Super Bowl LIV spot?

    Porsche's new 911 GT3 is just around the corner and we may have been given our first official look.

  • Scene from Jeep spot during Super Bowl LII
    Here are the top car ads from Super Bowl LII

    Sunday's Super Bowl LII saw the Philadelphia Eagles overthrow the New England Patriots in Minneapolis, Minnesota, 41 to 33. But it also saw a number of car ads, including a record five from Fiat Chrysler Automobiles. We'll remind you that the cost of a 30-second spot during the Big Game ranges into...

  • Steven Tyler in Kia Stinger Super Bowl 52 ad
    Steven Tyler turns the Kia Stinger into a time machine in Super Bowl 52 spot

    Kia wants Super Bowl 52 viewers to reconsider the concept of youth as simply a state of mind in its minute-long ad spot featuring Aerosmith's Steven Tyler. Starring alongside Tyler is the Kia Stinger, and the brand portrays the sport sedan as the vehicular tool to rediscover youth. In the ad, Tyler...

  • Mercedes-Benz Last Fan Standing competition for Super Bowl 52

    Last-person-standing contests are nothing new, but Mercedes-Benz is bringing the concept into the 21st century. During Sunday's Super Bowl 52, one lucky and very patient fan will win a Mercedes-AMG C43—and all they have to do is keep their finger on their smartphone. It sounds easy, but it will be a tedious task that will require plenty of managing. Like physical competitions where contenders keep a hand on the prize until they give up, those attempting to win the AMG C43 will have to keep their finger on and follow a digital version of the car displayed on their smartphone. If the user...

  • 2018 Lexus LS 500 F Sport In "Black Panther" Super Bowl ad
    Lexus Super Bowl 52 spot stars 2018 LS 500 and "Black Panther" cast

    Lexus will return to the Super Bowl on February 4 with a brand new advertisement featuring the 2018 LS 500 F Sport and plenty of help from the "Black Panther" cast. It's no coincidence T'Challa, better known as the Black Panther, will help highlight the new LS 500. The protagonist in the latest...

  • Scene from 'Transformers: The Last Knight'
    New Transformers 5 trailer possibly hints at planet eater Unicron

    “The Fate of the Furious” wasn’t the only car-related movie teased during last weekend’s Super Bowl LI. The latest trailer for “Transformers: The Last Knight” also dropped during the game and revealed some tantalizing clues about the new movie, including the...

  • Scene from ‘The The Fate of the Furious’ trailer
    Latest ‘Fate of the Furious’ trailer shows more wide-body muscle

    Most of the ads run during Super Bowl LI were forgettable, but among the mundane was the explosive trailer for “The Fate of the Furious,” movie number eight in the ever-popular Fast and the Furious franchise. The first trailer dropped in December and gave us a glimpse of a wide-body...

  • Scene from Alfa Romeo ad aired during Super Bowl LI
    Here are the car ads from Super Bowl LI

    Millions tuned in yesterday to watch Super Bowl LI go down. Many, though, were probably not even football fans. Rather, they tune in simply to watch all the ads screening during the game. This is some of the priciest airtime on television we’re talking about, so companies—many of them...

  • Buick Super Bowl ad
    Buick Super Bowl ad stars Cascada, Cam Newton, and Miranda Kerr

    Last year at this time Cam Newton was in the Super Bowl. This year, he'll be part of the festivities again, and he'll even be playing football but it will be with Pee Wees. That's because Newton, the incredibly talented but often brooding Carolina Panthers quarterback, is featured in Buick's Super...

  • Scene from Audi’s Super Bowl LI spot “Daughter”

    By now you’re probably tired of all the politicized rantings across news outlets and social media. Audi doesn’t see it that way. The automaker is getting into the game by inserting its message in a 60-second spot for Super Bowl LI. It's called “Daughter,” and it features a dad out with his little girl. She’s competing in a traditional Soap Box race against a bunch of boys, and her dad is narrating. In the closing scene, you notice the 2018 A5 Sportback. Audi is, after all, here to sell cars, too. The spot will no doubt prove controversial given the current...

  • 2017 Kia Optima
    Kia's Georgia plant is making a Super Bowl-sized run of Optimas

    The Atlanta Falcons may have new allies in helping stop the New England Patriot's edge-rushing talent for the Super Bowl this weekend. A new offensive line with a combined weight of 18,000 pounds could do it. This week, Kia's manufacturing plant in West Point, Georgia, announced it will build...

  • Mercedes-AMG GT Roadster in Super Bowl commercial
    Mercedes 'Easy Driver' Super Bowl spot features Peter Fonda, AMG GT Roadster

    The Coen Brothers are rightfully viewed as directorial geniuses. With such masterpieces as "Fargo," "Oh, Brother, Where Art Thou," "Miller's Crossing," "and "The Big Lebowski" under their belts, their take on the world can range from understated to surreal to hyper real. It's not often you can get...

  • Lexus "Man & Machine" commercial
    Lexus previews its Super Bowl commercial

    Lexus has a big year coming up with two line-topping luxury cars. To promote the forthcoming LC coupe and LS sedan, the Japanese luxury brand will be spending big during the Super Bowl telecast set for February 5. A 30-second spot called "Man & Machine" will run during the second quarter of the...

  • 2017 Hyundai Elantra Sport
    Hyundai to film its Super Bowl LI ad during the big game

    We hope you didn't click on this story to watch Hyundai's ad ahead of this year's Super Bowl; you won't find it here. That's because it hasn't even been filmed yet. The Korean automaker says that it will film a 90 second documentary during the game itself and that it will run in the "post gun"...

  • 2017 Honda CR-V Touring
    2017 Honda CR-V to star in Super Bowl LI spot

    We’re now just a month out from Super Bowl LI and one of the first automakers to announce a spot is Honda, which has a redesigned CR-V to promote. The ad will be a follow-up to the successful spot aired during last year’s game, which saw a farm dog tout the benefits of Honda’s...

  • Jeep Super Bowl 50 spot

    The Super Bowl is big business, particularly for automakers who each year line up to pay millions of advertising dollars for a bit of airtime. While in past years there were always the luxury brands trying to outdo each other, this year they’ve mostly taken a backseat and left the task up to more mainstream brands. Here are some of the ads that made their debut during yesterday’s Super Bowl 50. Ads from Fiat Chrysler Automobiles [NYSE:FCAU] have had a serious tone in recent years. This year, the highlight was the automaker’s Jeep brand, which is celebrating its 75th...

  • 2016 Hyundai Genesis
    2016 Hyundai Genesis, Kevin Hart star in Super Bowl 50 spot

    With Hyundai the official sponsor of Super Bowl 50, it’s understandable that the automaker would have more than one costly spot running during the game. We’ve already seen Hyundai’s spot for the 2017 Elantra and now we have our first look at a spot for the 2016 Genesis...

  • 2017 Audi R8 Super Bowl 50 spot
    New R8 Stars In Audi's Super Bowl 50 Spot: Video

    Audi has had mixed results with its Super Bowl spots over the years—we’re still trying to forget last year’s Doberhuahua shocker—but this year the automaker looks like it has a hit with Commander. The 60-second ad, which will air during the first quarter of Super Bowl 50...

  • Scene from MINI’s Super Bowl 50 spot
    Hyundai & MINI Hire Some Big Names For Super Bowl 50: Video

    When it comes to Super Bowl spots, animals and celebrities tend to be the two most popular options. We’ll be seeing both during Super Bowl 50, where on February 7 the Carolina Panthers will take on the Denver Broncos at Levi's Stadium in Santa Clara, California. Yesterday, we saw...

  • Honda Ridgeline Super Bowl Ad
    2017 Honda Ridgeline is new truck to love, per Super Bowl 50 spot

    Remember when you had to wait to watch the Super Bowl to see the ads? Those days, sadly, are now gone and there are little surprises left for the game itself. Still, that doesn't mean the spots themselves aren't entertaining. Honda has one all set for Super Bowl 50 on February 7, but it just...

  • Scene from ‘What He Said’ Super Bowl 50 spot starring the 2017 Acura NSX
    Here’s Acura’s Super Bowl 50 Spot Starring The NSX: Video

    If we said there was a connection between the Acura NSX and Van Halen, we bet you’d be hard pressed to guess it. Perhaps Sammy Hagar’s a fan? We’re not sure on that front, but what we do know is that the Van Halen classic Runnin' with the Devil features in an ad starring the...

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