Super Bowl

  • Scene from Jeep spot during Super Bowl LII

    Sunday's Super Bowl LII saw the Philadelphia Eagles overthrow the New England Patriots in Minneapolis, Minnesota, 41 to 33. But it also saw a number of car ads, including a record five from Fiat Chrysler Automobiles. We'll remind you that the cost of a 30-second spot during the Big Game ranges into the millions. Here you'll find some of the more memorable ads that played on the day. We'll start this roundup with one of the most popular ads this year: “Jeep Jurassic.” It stars Jeff Goldblum who revives his role as Dr. Ian Malcom from the original “Jurassic Park” movie...

  • Steven Tyler in Kia Stinger Super Bowl 52 ad
    Steven Tyler turns the Kia Stinger into a time machine in Super Bowl 52 spot

    Kia wants Super Bowl 52 viewers to reconsider the concept of youth as simply a state of mind in its minute-long ad spot featuring Aerosmith's Steven Tyler. Starring alongside Tyler is the Kia Stinger, and the brand portrays the sport sedan as the vehicular tool to rediscover youth. In the ad, Tyler...

  • Mercedes-Benz Last Fan Standing competition for Super Bowl 52
    Patient fan will take home a Mercedes-AMG C43 during Super Bowl 52

    Last-person-standing contests are nothing new, but Mercedes-Benz is bringing the concept into the 21st century. During Sunday's Super Bowl 52, one lucky and very patient fan will win a Mercedes-AMG C43—and all they have to do is keep their finger on their smartphone. It sounds easy, but it...

  • 2018 Lexus LS 500 F Sport In "Black Panther" Super Bowl ad
    Lexus Super Bowl 52 spot stars 2018 LS 500 and "Black Panther" cast

    Lexus will return to the Super Bowl on February 4 with a brand new advertisement featuring the 2018 LS 500 F Sport and plenty of help from the "Black Panther" cast. It's no coincidence T'Challa, better known as the Black Panther, will help highlight the new LS 500. The protagonist in the latest...

  • Scene from 'Transformers: The Last Knight'
    New Transformers 5 trailer possibly hints at planet eater Unicron

    “The Fate of the Furious” wasn’t the only car-related movie teased during last weekend’s Super Bowl LI. The latest trailer for “Transformers: The Last Knight” also dropped during the game and revealed some tantalizing clues about the new movie, including the...

  • Scene from ‘The The Fate of the Furious’ trailer
    Latest ‘Fate of the Furious’ trailer shows more wide-body muscle

    Most of the ads run during Super Bowl LI were forgettable, but among the mundane was the explosive trailer for “The Fate of the Furious,” movie number eight in the ever-popular Fast and the Furious franchise. The first trailer dropped in December and gave us a glimpse of a wide-body...

  • Scene from Alfa Romeo ad aired during Super Bowl LI

    Millions tuned in yesterday to watch Super Bowl LI go down. Many, though, were probably not even football fans. Rather, they tune in simply to watch all the ads screening during the game. This is some of the priciest airtime on television we’re talking about, so companies—many of them automakers—typically go all out to ensure their ads are entertaining. Here’s a rundown of some of the top automotive ads that we watched yesterday. Alfa Romeo: Fiat Chrysler Automobiles normally has some of the most memorable ads of Super Bowl. This time the focus was on the comeback of...

  • Buick Super Bowl ad
    Buick Super Bowl ad stars Cascada, Cam Newton, and Miranda Kerr

    Last year at this time Cam Newton was in the Super Bowl. This year, he'll be part of the festivities again, and he'll even be playing football but it will be with Pee Wees. That's because Newton, the incredibly talented but often brooding Carolina Panthers quarterback, is featured in Buick's Super...

  • Scene from Audi’s Super Bowl LI spot “Daughter”
    Audi gets political in Super Bowl LI spot

    By now you’re probably tired of all the politicized rantings across news outlets and social media. Audi doesn’t see it that way. The automaker is getting into the game by inserting its message in a 60-second spot for Super Bowl LI. It's called “Daughter,” and it features a...

  • 2017 Kia Optima
    Kia's Georgia plant is making a Super Bowl-sized run of Optimas

    The Atlanta Falcons may have new allies in helping stop the New England Patriot's edge-rushing talent for the Super Bowl this weekend. A new offensive line with a combined weight of 18,000 pounds could do it. This week, Kia's manufacturing plant in West Point, Georgia, announced it will build...

  • Mercedes-AMG GT Roadster in Super Bowl commercial
    Mercedes 'Easy Driver' Super Bowl spot features Peter Fonda, AMG GT Roadster

    The Coen Brothers are rightfully viewed as directorial geniuses. With such masterpieces as "Fargo," "Oh, Brother, Where Art Thou," "Miller's Crossing," "and "The Big Lebowski" under their belts, their take on the world can range from understated to surreal to hyper real. It's not often you can get...

  • Lexus "Man & Machine" commercial
    Lexus previews its Super Bowl commercial

    Lexus has a big year coming up with two line-topping luxury cars. To promote the forthcoming LC coupe and LS sedan, the Japanese luxury brand will be spending big during the Super Bowl telecast set for February 5. A 30-second spot called "Man & Machine" will run during the second quarter of the...

  • 2017 Hyundai Elantra Sport

    We hope you didn't click on this story to watch Hyundai's ad ahead of this year's Super Bowl; you won't find it here. That's because it hasn't even been filmed yet. The Korean automaker says that it will film a 90 second documentary during the game itself and that it will run in the "post gun" period between the end of play and the trophy ceremony. The documentary apparently won't talk much about Hyundai's cars and crossovers; instead, the automaker intends to share what it says will be some of the best moments on the sidelines of the game itself. To do so, Hyundai has tapped director Peter...

  • 2017 Honda CR-V Touring
    2017 Honda CR-V to star in Super Bowl LI spot

    We’re now just a month out from Super Bowl LI and one of the first automakers to announce a spot is Honda, which has a redesigned CR-V to promote. The ad will be a follow-up to the successful spot aired during last year’s game, which saw a farm dog tout the benefits of Honda’s...

  • Jeep Super Bowl 50 spot
    Watch The Car Ads That Debuted During Super Bowl 50: Video

    The Super Bowl is big business, particularly for automakers who each year line up to pay millions of advertising dollars for a bit of airtime. While in past years there were always the luxury brands trying to outdo each other, this year they’ve mostly taken a backseat and left the task up to...

  • 2016 Hyundai Genesis
    2016 Hyundai Genesis, Kevin Hart Star In Super Bowl 50 Spot: Video

    With Hyundai the official sponsor of Super Bowl 50, it’s understandable that the automaker would have more than one costly spot running during the game. We’ve already seen Hyundai’s spot for the 2017 Elantra and now we have our first look at a spot for the 2016 Genesis...

  • 2017 Audi R8 Super Bowl 50 spot
    New R8 Stars In Audi's Super Bowl 50 Spot: Video

    Audi has had mixed results with its Super Bowl spots over the years—we’re still trying to forget last year’s Doberhuahua shocker—but this year the automaker looks like it has a hit with Commander. The 60-second ad, which will air during the first quarter of Super Bowl 50...

  • Scene from MINI’s Super Bowl 50 spot
    Hyundai & MINI Hire Some Big Names For Super Bowl 50: Video

    When it comes to Super Bowl spots, animals and celebrities tend to be the two most popular options. We’ll be seeing both during Super Bowl 50, where on February 7 the Carolina Panthers will take on the Denver Broncos at Levi's Stadium in Santa Clara, California. Yesterday, we saw...

  • Honda Ridgeline Super Bowl Ad

    Remember when you had to wait to watch the Super Bowl to see the ads? Those days, sadly, are now gone and there are little surprises left for the game itself. Still, that doesn't mean the spots themselves aren't entertaining. Honda has one all set for Super Bowl 50 on February 7, but it just couldn't help sharing it a bit earlier than that. It's called A New Truck to Love, and it's all about the all-new 2017 Honda Ridgeline. The premise of the spot is that a flock of sheep are partial to one particular optional extra on the truck. The Ridgeline is available with an in-bed audio system, which...

  • Scene from ‘What He Said’ Super Bowl 50 spot starring the 2017 Acura NSX
    Here’s Acura’s Super Bowl 50 Spot Starring The NSX: Video

    If we said there was a connection between the Acura NSX and Van Halen, we bet you’d be hard pressed to guess it. Perhaps Sammy Hagar’s a fan? We’re not sure on that front, but what we do know is that the Van Halen classic Runnin' with the Devil features in an ad starring the...

  • Emily Ratajkowski and Odell Beckham Jr. in a scene from Buick's Super Bowl 50 spot
    Buick Set For Super Bowl 50 With Its First-Ever Big Game Ad

    Buick is stepping up to the advertising plate. The automaker will unveil its first-ever Super Bowl spot during this year's game, scheduled for February 7 at Levi's Stadium in Santa Clara, California. The plan is to bring Buick's "Experience the new Buick" tagline to the masses, and the Super Bowl...

  • 2016 MINI Clubman
    MINI Confirms Super Bowl 50 Spot

    MINI is set to return to the Super Bowl after a five-year hiatus. The automaker has teamed up with advertising agency Butler, Shine, Stern & Partners to craft a 30-second spot that will feature in the third-quarter of the game. The information was confirmed by a MINI spokesperson to Advertising...

  • Teaser for 2017 Honda Ridgeline debuting at 2016 Detroit Auto Show
    2017 Honda Ridgeline To Debut In Detroit, Star In Super Bowl 50 Spot

    Honda is set to return to the mid-size pickup segment with a new generation of its Ridgeline going on sale next year, as a 2017 model. We’ve already spotted near-complete prototypes and Honda has even previewed the vehicle with a custom racing version. Now the Japanese automaker has confirmed...

  • 2017 Acura NSX
    Acura Confirms Super Bowl 50 Spot

    Acura will have a spot during the first quarter of Super Bowl 50 that will highlight the automaker’s North American presence. No other details on the spot were revealed but it’s likely the new NSX supercar will feature prominently in it. ALSO SEE: Watch All Five Of FCA’s Star...

Follow Us on Instagram @motorauthority

News First Drives Auto Shows Photos Videos Spy Shots