Super Bowl

Bill Murray is back as jaded weatherman Phil Connors who this time has a Jeep Gladiator to look forward to day after day.

Genesis is keen to distance itself from old-world luxury judging by the brand's first-ever Super Bowl spot.

Arya Stark helps Audi promote the E-Tron Sportback in a new Super Bowl spot.

Porsche's new 911 GT3 is just around the corner and we may have been given our first official look.

Sunday's Super Bowl LII saw the Philadelphia Eagles overthrow the New England Patriots in Minneapolis, Minnesota, 41 to 33. But it also saw a number of car ads, including a record five from Fiat Chrysler Automobiles. We'll remind you that the cost of a 30-second spot during the Big Game ranges into...

Last-person-standing contests are nothing new, but Mercedes-Benz is bringing the concept into the 21st century. During Sunday's Super Bowl 52, one lucky and very patient fan will win a Mercedes-AMG C43—and all they have to do is keep their finger on their smartphone. It sounds easy, but it...

Lexus will return to the Super Bowl on February 4 with a brand new advertisement featuring the 2018 LS 500 F Sport and plenty of help from the "Black Panther" cast. It's no coincidence T'Challa, better known as the Black Panther, will help highlight the new LS 500. The protagonist in the latest...

“The Fate of the Furious” wasn’t the only car-related movie teased during last weekend’s Super Bowl LI. The latest trailer for “Transformers: The Last Knight” also dropped during the game and revealed some tantalizing clues about the new movie, including the...

Most of the ads run during Super Bowl LI were forgettable, but among the mundane was the explosive trailer for “The Fate of the Furious,” movie number eight in the ever-popular Fast and the Furious franchise. The first trailer dropped in December and gave us a glimpse of a wide-body...

Millions tuned in yesterday to watch Super Bowl LI go down. Many, though, were probably not even football fans. Rather, they tune in simply to watch all the ads screening during the game. This is some of the priciest airtime on television we’re talking about, so companies—many of them...

By now you’re probably tired of all the politicized rantings across news outlets and social media. Audi doesn’t see it that way. The automaker is getting into the game by inserting its message in a 60-second spot for Super Bowl LI. It's called “Daughter,” and it features a...

The Atlanta Falcons may have new allies in helping stop the New England Patriot's edge-rushing talent for the Super Bowl this weekend. A new offensive line with a combined weight of 18,000 pounds could do it. This week, Kia's manufacturing plant in West Point, Georgia, announced it will build...

The Coen Brothers are rightfully viewed as directorial geniuses. With such masterpieces as "Fargo," "Oh, Brother, Where Art Thou," "Miller's Crossing," "and "The Big Lebowski" under their belts, their take on the world can range from understated to surreal to hyper real. It's not often you can get...

Lexus has a big year coming up with two line-topping luxury cars. To promote the forthcoming LC coupe and LS sedan, the Japanese luxury brand will be spending big during the Super Bowl telecast set for February 5. A 30-second spot called "Man & Machine" will run during the second quarter of the...

We hope you didn't click on this story to watch Hyundai's ad ahead of this year's Super Bowl; you won't find it here. That's because it hasn't even been filmed yet. The Korean automaker says that it will film a 90 second documentary during the game itself and that it will run in the "post gun"...

The Super Bowl is big business, particularly for automakers who each year line up to pay millions of advertising dollars for a bit of airtime. While in past years there were always the luxury brands trying to outdo each other, this year they’ve mostly taken a backseat and left the task up to...

With Hyundai the official sponsor of Super Bowl 50, it’s understandable that the automaker would have more than one costly spot running during the game. We’ve already seen Hyundai’s spot for the 2017 Elantra and now we have our first look at a spot for the 2016 Genesis...

Audi has had mixed results with its Super Bowl spots over the years—we’re still trying to forget last year’s Doberhuahua shocker—but this year the automaker looks like it has a hit with Commander. The 60-second ad, which will air during the first quarter of Super Bowl 50...

When it comes to Super Bowl spots, animals and celebrities tend to be the two most popular options. We’ll be seeing both during Super Bowl 50, where on February 7 the Carolina Panthers will take on the Denver Broncos at Levi's Stadium in Santa Clara, California. Yesterday, we saw...

Remember when you had to wait to watch the Super Bowl to see the ads? Those days, sadly, are now gone and there are little surprises left for the game itself. Still, that doesn't mean the spots themselves aren't entertaining. Honda has one all set for Super Bowl 50 on February 7, but it just...