This method allows the auto manufacturers to influence the buying habits of the next generation of the car buying public and to build loyalty with the brand. GM is not alone in its quest to gain more fans. BMW already has a bike that it aims at children under the age of 10 and Dodge has a PC that’s shaped like a Charger sedan, Viper roadster or Magnum sport wagon.
GM tops all the other manufacturers in its sales of licensed products. Of these sales GM receives anywhere from between 3 and 15% in royalty fees, but this is still a market that’s too hard to ignore. Strangely the Japanese brands have been slow to act.