Toyota’s design chief Wahei Hirai acknowledged that there were such complaints during a recent interview with Ward’s, but said in defense that the goal with the IS-F was to create a feel for all F performance models rather than focus on the single IS-F.
One way Hirai hopes to differentiate F cars from its German rivals is by creating cars with more aggressive styling. “They appreciate consistency, or continuity, very much. We like to make (our vehicles) a different way,” Hirai explained. “We have to establish our own identity as a Lexus premium brand.”