Fiat 500 designer to handle all Fiat design
The 500 has been an unexpected sales success for Fiat, with orders far outweighing supply and causing Fiat to ramp up production 25% to 150,000 cars a year.
In other Fiat design news, Christopher Reitz, who previously held the title Roberto Giolito will be taking, is now looking after advanced design for the Fiat, Alfa Romeo, Lancia, Maserati, Abarth and Fiat Professional brands. Fiat Group subsidiary Maserati will also get a head designer in the form of Lorenzo Ramaciotti, taking over from the fantastic design work done by Italdesign-Giugiaro and Pininfarina.
Fiat’s product and design-led turnaround has surprised almost everyone and taken the company from years of massive losses to large profits now and for the forseeable future. If the 500 is any indication of what’s in store for the company, we think they will continue to prosper.