The results of the BrandJunkie survey were a little skewed as the age of respondents had a major effect on the answers provide. Younger generations answered that they hadn’t experienced any memorable brand deaths yet or chose tech-related brands such as Netscape and Cingular as these were the old brands familiar to them. At the other end of the scale, older respondents voted for brands that had they heyday generations ago. Surprisingly, most people don’t want any brands resurrected.
The brands that topped the list are as follows:
2. Pan Am
(Picture courtesy GM/Wikipedia)