• Audi A1 quattro

    Even though there have been rumblings that a high-performance RS version of Audi’s entry-level A1 could be coming, the boss of the automaker’s quattro performance division has ruled out the possibility. Speaking with Top Gear, Audi quattro boss Stephan Reil said it’s hard to build a business case for such a car, explaining that the return on an RS 1 would be difficult to cover development costs based on the expected sales. "Never say never, but unfortunately it's not very realistic,” Reil said. “The smaller the car gets the harder the business case becomes." Reil...

  • Audi A1 quattro
    Audi RS 1 In The Works?

    Audi’s A1 hatchback sold overseas has just spawned a 231-horsepower S1, whose market launch later this year will coincide with the arrival of a facelifted A1 range. However, further down the track the A1 range may be expanded to include a proper RS 1 built by Audi’s quattro performance...

  • 2014 Audi A1 Sportback facelift spy shots
    2014 Audi A1 Spy Shots

    Audi’s smallest car, the A1 subcompact, has been on sale overseas since its launch back in 2010. It’s now about to receive a mid-cycle update, which will not only include some changes to the styling but also the launch of a sporty S1 variant. Audi has already shown the S1, which makes...

  • Audi A1 Sportback
    Audi A1 Spawns Five-Door Sportback: Forbidden Fruit

    Audi’s pint-sized A1 hatchback has proven to be a relative success for the automaker in the markets it’s sold in, thanks mostly to its promise of genuine luxury in the compact class. Now Audi is expanding the range with a new five-door variant. Called a “Sportback” in...

  • Audi A1 1.4 TFSI live photos
    Report: Audi Working On All-Wheel-Drive RS 1

    Yet another reason to be jealous of our European counterparts, lovers of all things fast and small may get a special treat from Audi come 2012: an RS-badged A1. All-wheel drive, a turbo 2.0-liter borrowed from the Golf GTI and some serious suspension and appearance tweaks could make for an awesome...

  • 2011 Audi A1 S-Line
    Audi A1 Won't Make It To U.S. Until Second Gen "At The Earliest"

    It's coming to the U.S. No wait, it isn't. Wait, maybe it is. Oh, sorry, no, it's not. So far, that's the story of the 2011 Audi A1, though by the time it reaches the U.S., if it ever does, it'll likely be 2015 or later. When it comes to European hatches, we Americans have to look for the silver...

  • 2011 Audi A1 S-Line

    Depending who you're talking to, Americans are either SUV-loving small-car haters or clamoring for more Euro-hatches to be brought to U.S. streets. Audi thinks most Americans fall into the former camp, claiming that the country's car-buying populace just isn't ready for the A1 premium subcompact, despite the popularity of cars like the MINI Cooper. The comparison is apt, as the MINI Cooper is arguably the only premium subcompact on the U.S. market at the moment, and Audi's new A1 is expected to target that size and market segment over the niche being eyed by Toyota's iQ or the Volkswagen Up...

  • 2011 Audi A1 S-Line
    Video: Justin Timberlake Stars In New 2011 Audi A1 Promo

    When he’s not touring the world or producing new albums, singer Justin Timberlake is out flogging Audis, so to speak. Timberlake is in fact the brand ambassador for Audi and his first major task under the new role is to help promote the A1 premium compact. The singer will play the leading role in...

  • 2012 Audi A1 Sportback rendering
    Rendered: 2012 Audi A1 Sportback

    The minicar segment is about to explode, with new models planned from most of the major automakers including, for the first time, premium labels such as Audi. While most are heading down the budget road Audi will be launching an upmarket model to tackle the likes of the MINI, Fiat 500...

  • 2011 Audi A1
    2010 Geneva Motor Show Preview: 2011 Audi A1

    The 2011 Audi A1 will debut at the 2010 Geneva Motor Show in March.

  • 2011 Audi A1 spy shots
    Spy Shots: 2011 Audi A1

    The 2011 Audi A1 premium compact is expected to go on sale in Europe in late 2010.

  • Audi brand ambassador Justin Timberlake
    Audi Picks Justin Timberlake As New Brand Ambassador

    The entertainer will play the leading role in a new Internet campaign for the A1 to be launched in the spring of 2010.

  • 2011 Audi A1 spy shots

    Audi'a A1 MINI-killer could arrive without the option of all-wheel drive to save costs while the S1 and RS1 heat things up.

  • 2008 audi a1 live paris 001
    Report: Audi A1 May Reach U.S.

    The Audi A1 would be positioned as rival to the top selling MINI range of premium compact cars.

  • 2011 Audi A1 Convertible preview
    Rendered: 2011 Audi A1 Convertible

    The new A1 range will compete with other premium compacts such as the Mini Cooper.

  • Audi A1 Sportback Concept
    Preview: Production Audi A1 headed to Frankfurt Motor Show

    Just a few weeks ago, we brought you news that Audi's all-new A1 and next-gen A8 would be skipping the upcoming Frankfurt Motor Show, but a new report today puts the A1, at least, back on for the Frankfurt show. But the Frankfurt appearance will be more than just a debut - it will be a launch...

  • 2011 Audi A8 preview
    Audi A1 and A8 will miss September’s Frankfurt Motor Show

    Audi is working on a handful of new models set for launch over the next 12 months but despite the prominence of the upcoming Frankfurt Motor Show two of the key models won’t be appearing. The cars are the all-new A1 minicar and next-generation A8 flagship. Both cars are expected to be...

  • 2009 Audi Q5 in China
    Audi posts record profit for 2008, pays each worker €5,300 bonus

    At a time when General Motors and Chrysler are facing the reality of bankruptcy, Toyota is forecasting a multi-billion dollar loss, and most other carmakers are either shutting down plants or laying off workers, Audi has managed to post a record profit and its best ever sales figures. Both the U.S...

  • 2009 Ford Ka

    With the global economic crisis forcing consumers to tighten their purse strings, small cars with low sticker prices and high fuel efficiency are becoming more and more popular. While European and Asian markets have been popular with small cars for some time now, it is only recently that selling the compact runabouts in North America has become attractive to manufacturers as the masses clamor for greater value. Some of the manufacturers considering entering the U.S. market see the current economic conditions as a convenient time to bring their small cars to one of the world's largest...

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