Dwayne 'The Rock' Johnson, one of the stars of the Fast and the Furious franchise, leads a new series of commercials highlighting the Ford Motor Company's [NYSE:F] factory service professionals.
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The first of the new spots is out, and it sees the former World Wresting Federation champion lead a team of "Specialists" who can tackle any problem you might have with your Ford.
Given that Johnson's cinematic exploits basically resemble Hollywood studios playing Grand Theft Auto—with real cities and cars—for two-plus hours, the potential for entertainment in these new spots is high. Of course, the real question for the brains behind them is how to challenge a crack team of wrenches, without simultaneously implying the cars need all the help they can get to stay running.
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Let us know what you think of the new ad in the comments below.