Car Advertising

  • Volkswagen Jetta GLI manual transmission ad

    Driving a car equipped with a manual transmission these days is something of a rarity among the public, but this rarity has turned into something positve for owners of manual-equipped cars. It seems the decline of three pedals and a stick has produced numerous headlines declaring would-be thieves were thwarted for their lack of knowledge. Volkswagen tapped into those feelings for its latest advertisement. Showcasing the new Jetta GLI (a Golf GTI with a trunk), the ad places two men inside the car talking about their love-hate relationship with music. For some reason. After that weird...

  • Lexus says its hybrids are fast as h
    Fast as h: Lexus out to promote performance aspect of hybrids

    If we say "hybrid", your mind instantly moves to visions of slow wedge-bricks clogging up the fast lane on your local highway. Lexus is looking to change that. A new campaign called "Fast as h" aims to show the performance aspect aligned with its own hybrid offerings. Those aspects are easy to see...

  • Scene from Jeep spot during Super Bowl LII
    Here are the top car ads from Super Bowl LII

    Sunday's Super Bowl LII saw the Philadelphia Eagles overthrow the New England Patriots in Minneapolis, Minnesota, 41 to 33. But it also saw a number of car ads, including a record five from Fiat Chrysler Automobiles. We'll remind you that the cost of a 30-second spot during the Big Game ranges into...

  • 2018 Lexus LS 500 F Sport In "Black Panther" Super Bowl ad
    Lexus Super Bowl 52 spot stars 2018 LS 500 and "Black Panther" cast

    Lexus will return to the Super Bowl on February 4 with a brand new advertisement featuring the 2018 LS 500 F Sport and plenty of help from the "Black Panther" cast. It's no coincidence T'Challa, better known as the Black Panther, will help highlight the new LS 500. The protagonist in the latest...

  • Matthew McConaughey in 2018 Lincoln Navigator ad
    Matthew McConaughey returns for 2018 Lincoln Navigator spot

    Lincoln's brand ambassador has returned for another intriguing advertisement, this time for the new 2018 Navigator luxury SUV. The brand launched the spot on Thursday before it makes its television debut on January 1 during the College Football Playoff. The spot, titled "Perfect Rhythm," features a...

  • Infiniti ambassador Steph Curry
    Steph Curry sinks shot into Infiniti Q50's sunroof

    It's not exactly Michael Jordan versus Larry Bird for McDonald's circa 1993, but as we can see from this outtake in filming for his commercial for the Infiniti Q50, NBA star Steph Curry might as well say "nothing but interior." The Golden State Warriors shooting guard signed on with Infiniti as a...

  • Tom Brady with Aston Martin Vanquish

    Earlier this year, Aston Martin announced none other than all-pro New England Patriots quarterback Tom Brady had signed on for future promotional efforts. Now, we have a better idea what Brady will be doing with the British luxury brand. Aston Martin revealed Brady will star in a new content series titled "Category of One," likely a small nod to both Brady's American football talents and Aston Martin's exclusivity. The brand hasn't divulged many details but did reveal Brady will be an essential piece of Aston Martin's creative work. The five-time Super Bowl winner will help Aston Martin...

  • 2017 Honda Civic Type R ad
    First ad for the 2017 Honda Civic Type R drops

    Honda has long had a penchant for motorsports, and it has translated into an iconic nameplate for the brand's road cars: Type R. Except, the United States has mostly been left out of the Type R party. That changes this year and Honda is sounding the news off loud and clear in the 2017 Civic Type...

  • Scene from 2017 Karma Revero television spot
    Karma Revero spot airs ahead of start of deliveries in May

    Karma has aired the first television spot for its Revero extended-range electric sedan ahead of the start of deliveries in May. The spot made its debut on Sunday during the broadcast of the 2017 U.S. Open Polo Championship which Karma is a sponsor of. It shows the Revero being delivered to...

  • Scene from Dodge television spot highlighting role in ‘The Fate of the Furious’
    Dodge highlights role in 'The Fate of the Furious' with new ads

    The eighth installment of the Fast and the Furious franchise, “The Fate of the Furious,” arrives in theaters on April 14 and once again the Dodge brand, a favorite of lead character Dominic Toretto, played by Vin Diesel, will be heavily represented. According to Dodge, there will be...

  • Aston Martin teaming up with Tom Brady
    Tom Brady teaming up with Aston Martin

    Tom Brady, the greatest quarterback of all time, is joining forces with a new team. No, he's not leaving the NFL champion New England Patriots. Instead, he's adding a new partner to his portfolio of companies to which he lends his name and dashing likeness. That name will be joining one coined by...

  • Scene from Alfa Romeo ad aired during Super Bowl LI
    Here are the car ads from Super Bowl LI

    Millions tuned in yesterday to watch Super Bowl LI go down. Many, though, were probably not even football fans. Rather, they tune in simply to watch all the ads screening during the game. This is some of the priciest airtime on television we’re talking about, so companies—many of them...

  • Buick Super Bowl ad

    Last year at this time Cam Newton was in the Super Bowl. This year, he'll be part of the festivities again, and he'll even be playing football but it will be with Pee Wees. That's because Newton, the incredibly talented but often brooding Carolina Panthers quarterback, is featured in Buick's Super Bowl ad. CHECK OUT: Audi gets political in Super Bowl LI spot The ad, called "Not So Pee Wee Football," plays off Buick's "That's not a Buick" ad tagline." Characters in the commercials utter those words in disbelief, thinking that such a cool car couldn't possibly be a Buick. Quite honestly, it...

  • Scene from Audi’s Super Bowl LI spot “Daughter”
    Audi gets political in Super Bowl LI spot

    By now you’re probably tired of all the politicized rantings across news outlets and social media. Audi doesn’t see it that way. The automaker is getting into the game by inserting its message in a 60-second spot for Super Bowl LI. It's called “Daughter,” and it features a...

  • Mercedes-AMG GT Roadster in Super Bowl commercial
    Mercedes 'Easy Driver' Super Bowl spot features Peter Fonda, AMG GT Roadster

    The Coen Brothers are rightfully viewed as directorial geniuses. With such masterpieces as "Fargo," "Oh, Brother, Where Art Thou," "Miller's Crossing," "and "The Big Lebowski" under their belts, their take on the world can range from understated to surreal to hyper real. It's not often you can get...

  • Lexus "Man & Machine" commercial
    Lexus previews its Super Bowl commercial

    Lexus has a big year coming up with two line-topping luxury cars. To promote the forthcoming LC coupe and LS sedan, the Japanese luxury brand will be spending big during the Super Bowl telecast set for February 5. A 30-second spot called "Man & Machine" will run during the second quarter of the...

  • 2017 Hyundai Elantra Sport
    Hyundai to film its Super Bowl LI ad during the big game

    We hope you didn't click on this story to watch Hyundai's ad ahead of this year's Super Bowl; you won't find it here. That's because it hasn't even been filmed yet. The Korean automaker says that it will film a 90 second documentary during the game itself and that it will run in the "post gun"...

  • 2017 Honda CR-V Touring
    2017 Honda CR-V to star in Super Bowl LI spot

    We’re now just a month out from Super Bowl LI and one of the first automakers to announce a spot is Honda, which has a redesigned CR-V to promote. The ad will be a follow-up to the successful spot aired during last year’s game, which saw a farm dog tout the benefits of Honda’s...

  • Matthew McConaughey in ad for 2017 Lincoln Continental

    Lincoln has a new Continental on sale and to help promote it the automaker has once again called on actor Matthew McConaughey. He features in a new spot to be beamed out to televisions across the country on December 31. You don’t have to wait until then to watch it as an extended version is already up on YouTube. And like Lincoln’s previous ads featuring the “Interstellar” and “Dallas Buyers Club” star, there are plenty of musings and finger movements. The spot is the first in the new campaign titled “That’s Continental.” To film it...

  • Matthew McConaughey stars in the latest series of Lincoln ads.
    Lincoln returns to Matthew McConaughey for new MKZ ad campaign

    Lincoln Motor Company has once again turned to actor Matthew McConaughey for its ad campaign, with this latest series focused on the automaker's updated MKZ mid-size sedan. The MKZ was given more than a thorough nip and tuck for 2017, something Lincoln highlights in the new series of three...

  • Volkswagen TDI 'clean diesel' television ad screencap
    FTC sues VW over "Clean Diesel" advertising

    Volkswagen can add one more lawsuit to the growing list resulting from the ongoing diesel scandal. The U.S. Federal Trade Commission (FTC) is now suing the embattled German carmaker because of allegedly false claims in years of "Clean Diesel" advertising. VW used the Clean Diesel tagline for years...

  • Jaguar F-Pace Ad Starring Stephen Hawking
    Jaguar ad enlists Stephen Hawking as villainous mastermind

    In 2014, Jaguar presented a new advertising campaign that took the brand in a rather interesting direction. Typically, an automaker likes to be seen as heroic. Jaguar, however, sees things a bit differently and decided to fully embrace the British tradition of churning out villains. The wise...

  • Jeep Super Bowl 50 spot
    Watch The Car Ads That Debuted During Super Bowl 50: Video

    The Super Bowl is big business, particularly for automakers who each year line up to pay millions of advertising dollars for a bit of airtime. While in past years there were always the luxury brands trying to outdo each other, this year they’ve mostly taken a backseat and left the task up to...

  • 2016 Hyundai Genesis
    2016 Hyundai Genesis, Kevin Hart Star In Super Bowl 50 Spot: Video

    With Hyundai the official sponsor of Super Bowl 50, it’s understandable that the automaker would have more than one costly spot running during the game. We’ve already seen Hyundai’s spot for the 2017 Elantra and now we have our first look at a spot for the 2016 Genesis...

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