Promoting movies is, mostly, the business of frippery. Here, it’s nothing but. But it’s badass frippery.
Yes, frippery can be badass, if it’s a Lotus F1 car decked out Mad Max: Fury Road style with bladed wheels, giant treaded tires, a dually rear axle, flame throwers, human skulls, and protruding spikes.
And that’s exactly what this is. Hence: frippery, meet badass.
Of course, this isn't the only Mad Max-Lotus tie-in: the real race cars are wearing Mad Max livery for their race at this weekend's Spanish Grand Prix.