What is "that," exactly? Why, speeding down a tube fashioned to look like a gun barrel, as the projectile, then executing the path of a bullet on a multi-stage trick shot, of course.
While it would be considerably harder to duplicate the shot with an actual gun, that doesn't lessen the impact of breaking a gigantic glass apple, popping apartment-sized water balloons, or smashing through a bullseye. BMW, if you're listening, next time you need a driver, you know where to find us.