Edmiston and Land Rover launch 'Superyacht Range Rover Design Competition'
The program will see several renowned yacht designers competing in the "Superyacht Range Rover Design Competition" to design the ultimate SUV for the mega-rich. Seven top yacht designers have already signed up, including the likes of Dickie Bannenberg, Tim Heywood, Andrew Winch, Terrence Disdale, Ken Freivokh, Redman Whitely Dixon and Martin Francis.
The designs include an elegant tailgating system, designed by Bannenberg, as well as an eye-catching convertible Range Rover developed by Terrence Disdale. The designs will be shown at the 2008 Monaco Yacht Show next month where a winner will be chosen on the 25th. Visitors to the show will be able to place an order for any of the designs, which range in price from €200,000 up to €800,000 ($300,000 to $1.2 million) and will take between three and six months to produce and deliver.
Edmiston and Land Rover have been linked in a strategic alliance for several years now, with the luxury SUVs being used as courtesy cars for the yacht company’s clients at events like the upcoming Monaco show. In April, the two decided to form the new design competition to offer their customers something unique.