Study
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Japanese automaker Toyota rose to the top in the latest brandZ study to become the most valuable car brand for 2018. The latest study contrasts a Brand Finance study earlier this year, which named Mercedes-Benz as its most valuable car brand. According to the brandZ study, the Toyota brand is worth just shy of $30 billion. Mercedes-Benz is ranked second with a value of $25.7 billion. Looking back at last year's data, Toyota grew its value from $28.6 billion, while Mercedes-Benz grew from $23.5 billion. In 2017, BMW ranked second, rather than Mercedes. In fact, Toyota has remained number one...
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Lexus Tops Dependability Study In 2016, Ford Flops
Lexus has been voted the most dependable brand for the fifth year in a row in J.D. Power’s Vehicle Dependability Study, which for 2016 saw the average number of problems for the industry rise yet again. Once again it was problems with in-car tech that led to the rise. In fact, in-car tech was...
Viknesh Vijayenthiran -
Porsche Ranks Highest In J.D. Power APEAL Study For 11th Year In A Row
J.D. Power isn't the end-all, be-all of automotive evaluation, but the influential research firm and its various studies are a solid and fairly comprehensive resource to consult when looking for a new car. One of the most popular with automakers and customers alike is the Automotive Performance...
Viknesh Vijayenthiran -
Lexus Tops Dependability Study In 2015, GM Brands Perform Well
Lexus has been voted the most dependable brand for the fourth year in a row in J.D. Power’s Vehicle Dependability Study, which for 2015 saw the average number of problems per brand rise significantly. It should be noted, however, that criteria for the study was enhanced this year, particular...
Viknesh Vijayenthiran -
Lexus Tops Dependability Study In Year Where Average Problems Rose
Lexus has been rated the most dependable brand for the third year in a row in J.D. Power’s annual Dependability study, a feat the Japanese luxury brand has achieved more than any other in the 25 years that the study has been run. Furthermore, Lexus led all other brands by a significant margin...
Viknesh Vijayenthiran -
Study Shows That Ferrari Drivers Don’t Generally Enjoy Driving
Owning a Ferrari is the dream of many car enthusiasts the world over, since the iconic Italian brand is forever linked with performance and handling. According to a new United Kingdom study conducted by insurer AXA Group, you’d probably be happier behind the wheel of a BMW or an Aston Martin...
Kurt Ernst -
According to the results of a latest study, Ferrari is the world’s most powerful brand, outperforming much larger automakers such as BMW, Lexus, Mercedes-Benz and Volkswagen. The Prancing Horse also managed to outpace giants such as Apple and Coca Cola when it came to brand power, although it fell short when it came to overall brand value. Topping the list was Apple, with a brand value of 87.3 billion, followed by Samsung with a value of $58.8 billion and Google with a value of $52.1 billion for their respective brands. By comparison, Ferrari’s brand value was only $3.6 billion...
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White Remains Most Popular Color For New Cars
For the second year in a row white remained the most popular color for new cars, though other favorites such as silver and black weren’t far behind in the rankings. The claim is the result of a study conducted by one of the world’s leading manufacturers of transportation coatings, PPG...
Viknesh Vijayenthiran -
Don't Fine Drivers For Speeding - Pay Them To Obey Limits
Behavioral psychology tells us that there are two ways to modify human or animal behavior. Negative reinforcement, as the name implies, generally involves something unpleasant in reaction to an undesired behavior. Positive reinforcement involves some sort of reward for acting as desired. Generally...
Kurt Ernst -
Porsche 911 Found To Have Fewest Defects Among Older Cars
In Germany, keeping your car on the road means it has to pass an exhaustive roadworthiness test conducted by the Technischer Überwachungsverein, or TÜV for short. The test is designed to spot defects or reliability issues in older cars, and is mandated on any vehicle three years or older...
Viknesh Vijayenthiran -
Consumer Reports: Sports Cars Are The Most Satisfying Segment
The latest Consumer Reports satisfaction survey shows that buyers of sporty cars are happiest overall with their purchase decisions.
Kurt Ernst -
Lincoln Voted Top Luxury Brand In 2011 Vehicle Satisfaction Awards
Let us be the first to say that the results of the latest 2011 Vehicle Satisfaction Awards, conducted by influential auto industry resource AutoPacific, came as a bit of a surprise. Lincoln, arguably the most overlooked of luxury brands, was voted the ‘Top Premium Brand’ in the awards...
Viknesh Vijayenthiran -
A few years ago we reported on the trend that many new cars aren’t designed to accommodate America’s seemingly ever-expanding waistline, with even popular models like the Chevrolet Corvette ill-prepared to carry two occupants each with a weight of over 200 pounds. Alarmingly, it's not just sporty coupes and roadsters that can't handle the increased girth of their grocery-getting governors either. Minivans, SUVs/crossovers, and sedans are all skimping on approved passenger weights. Examples include the previous generation Acura TSX, which seats five people, as long as their average...
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Audi's Facebook Fans 'More Engaged' Than Justin Bieber's
You might think that of all groups most likely to barrage a Facebook post with "Likes" in the shortest possible time, pop star Justin Bieber's army of wildly fanatical teen fans would top the list. Not so: A new study by Visibli has shown that German automaker Audi has the most engaged fans on...
Antony Ingram -
Audi Seen As Most Valuable Luxury Brand In Strategic Vision Study
In the past, value for money hasn’t been seen as one of the major requirements for luxury car buyers but in today’s ever competitive world value--or perceived value--is becoming more important than ever. Thankfully, there are resources on hand for consumers like Strategic Vision’s...
Viknesh Vijayenthiran -
Laboratory Wars: Do Video Games Make Drivers Safer Or More Dangerous?
Racing video games: we all play them, many of us love them. They give us an outlet for the days when we can't get to an actual track, and, for the better simulations, can even help us hone our edge in the off-season. But do they really make us better drivers, or do they make us more dangerous on...
Nelson Ireson -
Study: Mercedes SL-Class Drivers Four Times More Likely To Get A Ticket
If you drive a Mercedes-Benz SL-Class convertible, you've probably gotten a speeding ticket, according to a new study from Verisk Analytics. If you drive a Buick Rainier, you probably don't know what a ticket looks like. The study found the SL-Class to be the most-ticketed car, at a rate four times...
Nelson Ireson -
What Your Car Says About You
A new study run by San Diego-based market research firm Strategic Vision has found some very interesting results.
Viknesh Vijayenthiran -
The study was run by MH Group Communications and Forum Strategies & Communications, based out of New York.
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Study Finds Convertibles May Be Harmful To Your Hearing
Convertible owners shouldn’t worry too much as winding up the windows reduces noise to safe levels.
Viknesh Vijayenthiran