Audi Seen As Most Valuable Luxury Brand In Strategic Vision Study

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2011 Audi A8 L W-12 quattro

2011 Audi A8 L W-12 quattro

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In the past, value for money hasn’t been seen as one of the major requirements for luxury car buyers but in today’s ever competitive world value--or perceived value--is becoming more important than ever.

Thankfully, there are resources on hand for consumers like Strategic Vision’s annual Total Value Index, which is now in its 14th year. While the index applies to virtually every new model and brand under the sun, when looking purely at the luxury autos one brand is a clear winner.  

That brand is Audi, which saw its A8 flagship sedan, TT, A5 and Q7 SUV all come out on top in their respective segments.

To determine a vehicle’s ‘Total Value’, Strategic Vision researchers use the responses of over one hundred thousand new car buyers annually to compile a very comprehensive collection of 442 different data points.

The calculation of Total Value begins with clear statements that owners make about value (e.g. expected reliability, expected fuel economy, price paid, expected resale value, innovation, etc.). The study then incorporates the importance of the variables that make up the ownership experience--essentially the worth of the attribute weighed against the costs.

On the next page is a list of number one ranked vehicles in Total Value in their segments, as rated by new vehicle buyers:

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