Car Advertising
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April Fools' Day jokes can run the gamut from sophomoric to sublime. But this year, a BMW dealership in New Zealand decided to reward one lucky 'fool' with a brand-new 1-Series Hatchback. MUST WATCH: Ferrari 599 GTO Crashed By Valet Is A Write-Off: Video News of the profoundly positive prank comes from The New Zealand Herald, which reported on Team McMillan BMW's April Fools Day special promotion. In a remarkable case of truth in advertising, a spot on the front page of the paper's April 1st edition stated that the first person who came to the dealership and asked for "Tom" could swap their...
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Lotus Wants You To Test Drive The Evora 400, But Only If You're As Agile As It Is
Lotus launches a new online game to promote the Evora 400.
Stephen Edelstein -
2016 Cadillac CT6 Appears In Ad Aired During Oscars: Video
After initially disappointing with a new television commercial showing no cars, Cadillac has now released a follow-up ad that gives us a brief glimpse at the brand’s upcoming CT6 full-size sedan. The new CT6 is scheduled for its world debut at the 2015 New York Auto Show in April but you can...
Viknesh Vijayenthiran -
Cadillac Debuts New Ad With No Cars: Video
Cadillac will launch a new ad campaign during the Oscars.
Stephen Edelstein -
2016 Nissan Maxima Shown In Super Bowl Spot--Updated With New Photos
The Nissan GT-R is, without question, an impressive and engaging performance machine. The same can't be said about the Maxima, despite the "four-door sports car" moniker. But the new Maxima, due out later this year as a 2016 model, may just change that thinking as it looks to be sharing some of its...
Viknesh Vijayenthiran -
Mercedes-AMG GT Overtakes Your Porsche Dream Car: Video
Shots fired! ALSO SEE: Ferrari 488 GTB Revealed, Packs 660-HP Twin-Turbo V-8: Video Mercedes-Benz has a new ad that attacks your idea of a dream car. Well, maybe an attack on the idea that children still dream of the Porsche 911 and not, you know, seeing the new Spongebob movie. Regardless, the 911...
Jeff Glucker -
It turns out the ad for the NX crossover we first saw last month wasn’t the only spot Lexus had booked for this year’s Super Bowl. The Japanese automaker also ran a more youth-oriented spot for the sporty RC 350 coupe, dubbed Let’s Play. DON'T MISS: Watch The New ‘Furious 7’ Super Bowl Spot: Video The 30-second spot starts off with a remote-controlled RC 350 scale model performing some impressive stunts before a real RC 350 shows up and does a stunt of its own. The two cars then drift off out view for the final scene. On top of this, Lexus had two extra ads but...
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FCA Celebrates Dodge, Fiat And Jeep At Super Bowl XLIX: Video
The marketing team of Fiat Chrysler Automobiles [NYSE:FCAU] loves the Super Bowl. Oh, it's not because their team is any good (we assume they're all Lions fans) but rather because they get a chance to go all Mad Men and flex their creativity. It all started with the famous spot from 2011 that...
Viknesh Vijayenthiran -
FCA Going Back To The Super Bowl
The marketing team of Fiat Chrysler Automobiles [NYSE:FCAU] loves the Super Bowl. Oh, it's not because their team is any good (we assume they're all Lions fans) but rather because they get a chance to go all Mad Men and flex their creativity. You'll no doubt remember the famous spot with Eminem...
Jeff Glucker -
Mercedes-Benz May Have The Best Ad Of Super Bowl XLIX: Video
The classic tale of the tortoise and the hare gets a fresh, modern spin in Mercedes-Benz’s ad for Super Bowl XLIX. The tortoise is still the winner, but this time he doesn’t rely on the hare falling asleep but rather the pace of the all-new 2016 Mercedes-AMG GT. MUST SEE: Valet Fired...
Viknesh Vijayenthiran -
Idris Elba To Drive New Jaguar XE From London To Berlin
Idris Elba may be the self-appointed King of Speed but it seems he's about to focus more on fuel economy. Jaguar just tapped the British actor and musician to handle driving duties behind the wheel of a diesel-powered Jaguar XE. The small sports sedan needs to get to Berlin for its German launch...
Jeff Glucker -
BMW Highlights i3’s Inventiveness In Super Bowl Ad--With Some Celebrity Help: Video
A BMW i3 ad will run during Super Bowl XLIX.
Stephen Edelstein -
The Lexus NX crossover will be the star of the brand's new Super Bowl ad.
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Honda Launches Awesome Interactive Ad For 2015 Civic Type R
Not only are Honda’s cars cooler overseas, its ads are too. Take for example the automaker’s new interactive ad for the 2015 Civic Type R, which won’t be offered in the U.S. The ad, which you can view here, is called Other Side and it's designed to bring to life Honda’s wild...
Viknesh Vijayenthiran -
Mercedes-Benz Ad Tells Us Where Baby Vans Come From: Video
Mercedes-Benz gets dirty in new van ad.
Stephen Edelstein -
Will.i.am’s Custom 2015 Lexus NX Is Surprisingly Tasteful
A week ago we told you that Lexus had teamed up with actor, musician and wannabe designer Will.i.am, real name Williams Adams, to develop an “extremely stylized” version of its 2015 NX. Well, the custom compact crossover was revealed overnight during Paris Fashion Week and we have to...
Viknesh Vijayenthiran -
Volvo Trucks Does It Again With Another Great Ad
Remember the Jean-Claude Van Damme video for Volvo Trucks? Of course, you do since it was basically the ad of the year in 2013. Well, Volvo is back at it with another rather amusing ad. This time there are no celebrities, just a nervous kid who is staring down his first day at a new job. DON'T...
Jeff Glucker -
Lincoln Starts New Ad Campaign Starring Matthew McConaughey: Video
Lincoln launches a new ad campaign with Matthew McConaughey.
Stephen Edelstein -
Infiniti looks to be further strengthening its presence in Formula One with the appointment of Tommaso Volpe as its new F1 global director. Effective September 1, Volpe will be responsible for Infiniti’s entire activities concerning the sport, namely, its title sponsorship of the Infiniti Red Bull Racing team. Volpe was previously with Lotus Cars and was influential in getting the Lotus name back in F1 as well as helping to establish the British automaker’s line of retail stores. He will be based at Infiniti’s headquarters in Hong Kong and report to the automaker's global...
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Land Rover Boosts Adventuring Spirit With Bear Grylls: Video
Survival expert, adventurer, bug-eater and urine connoisseur Bear Grylls has been announced as a long-term global ambassador for Land Rover. The British TV presenter and writer is a natural fit for the Land Rover brand, embodying the firm's 'Above and Beyond' spirit. Bear, whose real name is Edward...
Antony Ingram -
Mercedes S-Class Plug-In Hybrid Ad Highlights F1 Tech: Video
You might think there's not much similarity between a Grand Prix race car and a luxury Mercedes sedan. And... well, you'd be right. The F1 car is hugely faster, single-minded, needs hundreds of people to maintain it on a weekly basis and is utterly useless at picking up the groceries. The S-Class...
Antony Ingram -
#LOLVO Volvo V60 Sportback Ad May Be The Ultimate Car Commercial: Video
With features like floor bibs, a cavernous twerk, and an inside, it’s hard not to recognize the Volvo V60 wagon as most definitely a car, not a motorcycle or a plane. Those are among the lessons learned in this hilarious ad from YouTube user PonyHans, also known as Christoffer Castor...
Nelson Ireson -
Honda Hopes To Shed Dreary Image With New Civic Type R: Video
There are plenty of cars that we can enjoy here in the United States. Of course, there is a long list of vehicles that remain forbidden fruit for those who love automobiles. Be it insanely high-powered German wagons or low-volume, barely legal road-going race cars, there are vehicles that other...
Viknesh Vijayenthiran -
2015 Chrysler 200 Made By 'Born Makers' In New Ad: Video
Chrysler might be (whisper it) partnered with Italian firm Fiat, but the company is proud of its American heritage. Over the last few years it's pushed the 'Imported from Detroit' message at every opportunity, and while its latest ad for the 2015 Chrysler 200 isn't related to that campaign, it...
Antony Ingram