The marketing team of Fiat Chrysler Automobiles [NYSE:FCAU] loves the Super Bowl. Oh, it's not because their team is any good (we assume they're all Lions fans) but rather because they get a chance to go all Mad Men and flex their creativity. You'll no doubt remember the famous spot with Eminem that aired back in 2011. The automaker has since worked with John Varvatos, Dr. Dre, Ndamukong Suh, and Bob Dylan.
Once again, FCA has purchased time for the upcoming Super Bowl, but there's no word yet on what's in store for that expensive ad slot. Currently, Chrysler is saying that it's in the preliminary stages of possible ad development for the Super Bowl. There's pretty much no way that's true considering how long it takes to put stuff like this together. We can speculate as to what would be in the ad but there are plenty of products that could make a great impact in a smart ad.
Our hope? It's just two straight minutes of Challenger and Charger Hellcats with My Country Tis Of Thee playing in the background. Fireworks, apple pie, and classic rock are also welcome. If you're listening FCA, we're available for consulting work on this.