While Mercedes-Benz may have featured Sean P. Diddy Combs in its Super Bowl XLV ad, Chrysler has called on fellow hip hop idol Eminem to star in its own ad. The cameo is fitting given Eminem’s Detroit roots, a common background Chrysler is proud to express and one that ties with the automaker’s new tagline: “Imported from Detroit.”
As for the featured car, this time ‘round it was the new 2011 Chrysler 200 that made an appearance. The two-minute spot, a Super Bowl first, was filmed entirely in the city of Detroit using a local cast and crew members.
The Chrysler brand kicks off its new Imported from Detroit marketing and advertising campaign this month. The campaign highlights the rejuvenation of the entire product lineup, including the 200 Sedan and Convertible models, as well as the stylish 300 and latest Town & Country minivan.