Borgward

 
2016 Borgward BX7

Borgward's Chinese backer seeks new investors to support brand's expansion

Chinese automaker Foton announced a week ago that it will sell a 67-percent stake in Borgward to attract new investors and help the revived German automaker expand sales into new markets. Foton acquired the rights to the Borgward brand in 2014 and helped fund its revival. Under the sale plan, Foton... read more

October 16, 2018 by
 
2019 Borgward BXi7

Borgward confirms electric SUV, German plant

Revived German car brand Borgward, backed by state-owned Chinese automaker BAIC, unveiled its first model in almost 50 years during the 2015 Frankfurt auto show. The model... read more April 24, 2017 by


 
Borgward BX5 and Projekt BX6 TS

Mini design boss Anders Warming moves to Borgward

Danish designer Anders Warming has left the BMW Group where he worked for the past 16 years to join fellow German automaker Borgward. Borgward went out of business more than... read more August 2, 2016 by


 
Borgward BX5 and Projekt BX6 TS

Borgward brings BX5 and BX6 TS plug-in hybrid SUVs to Geneva

Revived German carmaker Borgward unveiled two new models at this week's 2016 Geneva Motor Show. Like the BX7 unveiled last fall at the 2015 Frankfurt Auto Show, they're both... read more March 4, 2016 by


 
Teaser for new Borgward debuting at 2016 Geneva Motor Show

Borgward Bringing Something New To 2016 Geneva Motor Show

Revived German automaker Borgward made headlines last year when it rolled out the BX7 SUV at the Frankfurt Auto Show. The mid-size SUV was the first new Borgward in half a... read more January 27, 2016 by


 
2016 Borgward BX7

2016 Borgward BX7 first look

After remaining dormant for almost half a century, Germany’s Borgward is finally back with a new model. The company unveiled the BX7 at the 2015 Frankfurt auto show... read more September 11, 2015 by


 
Teaser for new Borgward SUV debuting at 2015 Frankfurt Auto Show

Borgward Teases Its First New Car In More Than 50 Years

Many readers won’t be familiar with historic German brand Borgward, since the company originally went bankrupt back in 1961. That’s set to change, however, as a... read more September 8, 2015 by


 
Borgward logo

Borgward Enlists Ex-Daimler China Chief, Plans SUV For Frankfurt

The last Borgward rolled off the assembly nearly half a century ago. But that isn't stopping the grandson of the founder together with Chinese truck company Foton from trying... read more May 20, 2015 by


 
1957 Borgward Isabella Coupe

Borgward Displays Past, Announces Plans For Future In Geneva

When we learned China's Foton was going to officially relaunch—after half a century of dormancy—Germany's Borgward marque at the 2015 Geneva Motor Show, we... read more March 7, 2015 by


 
Borgward Geneva Motor Show Teaser

China's Foton Set To Launch Revival Of Borgward At The Geneva Motor Show

Even among auto enthusiasts, the Borgward name isn't particularly well known. During its heyday, the brand was distinguished by its use of advanced technology, but the last... read more February 28, 2015 by


 
Borgward starts testing new prototype

Borgward Starts Testing New Prototype

German car manufacturer Borgward, which went bankrupt back in 1961, is set to make a revival according to latest reports from Dutch media. Leading the company’s return... read more January 18, 2008 by


 
Borgward set to return after 45 year hiatus

Borgward Set To Return After 45-Year Hiatus

German car manufacturer Borgward, which went bankrupt back in 1961, is set to make a revival according to reports from German media. Leading the company’s return is... read more October 4, 2006 by


 
 

 
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