HSV, official tuner to Holden in Australia, has released its first television advertisement for its new flagship, the 2013 GTS sedan.

The car sits atop the latest Gen-F range of high-powered sedans, utes and wagons and comes to the market with a supercharged LSA V-8 engine delivering 580 horsepower and 545 pound-feet of torque to the rear wheels via a six-speed manual or six-speed automatic transmission.

The ad, which was first picked up by the guys at Autoblog, plays the familiar theme of escaping the mundane and gets the message across rather bluntly.  

There’s nothing blunt about the product it’s promoting, however, as the 2013 GTS is one sophisticated performance sedan. In addition to its mighty powerplant, the GTS also benefits from an electric rear differential and a version of General Motors’  magnetic ride suspension.

There’s even a Driver Preference Dial that allows everything from the vehicle’s stability and traction control systems, launch control, bi-modal exhaust, differential, suspension and electronic power steering to be adjusted.

While the GTS’ less powerful Holden Commodore cousin is heading to the U.S. as the 2014 Chevrolet SS, it’s not year clear if the LSA motor will arrive with it. General Motors Company [NYSE:GM] is likely to install an LSA in its next Cadillac CTS-V and may not want competition from the Aussie muscle sedan.