In total, turnover for the brand rose from €467.1 million to €478.8 million, with a total profit of around €60 million. Commenting on the results, Lamborghini boss Stephan Winkelmann said: “With this new record in deliveries and profits we have marked the most successful fiscal year in the history of our company."
On the sales side, weaknesses in major traditional regions were offset by growth in other areas as well as in new and emerging markets. The U.S. saw a decrease of 20.3% with 741 units sold compared to 930 sold the year before, which means the U.S. share of world-wide sales decreased from 38.7% to 30.5%. Meanwhile, in Europe, sales remained stable, with traditional markets such as Germany and the UK showing relatively small single digit decreases.
Strong growth rates were achieved in the Middle East and Far East Asian core markets. The Middle Eastern region – particularly the United Arab Emirates – achieved a sales increase of 66% from 100 to 166 units sold. In the Far East, China more than doubled its sales from 28 to 72 units sold. The Middle East and Far East regions grew their contribution to Lamborghini’s total worldwide sales from 15% to 21.8%.
For this year, the company plans on sticking to its commitment of announcing at least one new product each year, an approach already seen in the new Lamborghini Gallardo LP 560-4 Spyder and the Murcielago LP 670-4 Superveloce.