The decision to move to Japan is also a sign of Ferrari’s gratitude towards the country, which has for long been the number two market for the make after the U.S. "The Japanese market is still going for a long time to represent the largest market in Asia," Ferrari's Asian chief Marco Mattiacci told reporters from Thomson Financial. "This is a market that has almost 1.2 million high net worth individuals, one of the highest concentrations of wealth in the world, so there's plenty of opportunity. The key factor is to keep being exclusive," Mattiacci explained.
A lack of exclusivity is a worrying concern for Ferrari. Last year the carmaker sold a total of 6,465 vehicles and with the launching of the new subsidiary this year’s level is shaping up to be even higher.