The move will make it less affordable to lease Ford vehicles, as will the reduction in available rate incentives and rebates. The goal is to shift buyer preference to buying rather than leasing, reports Automotive News.
A company memo disclosed the new policy, which applies to pickups and SUVs. The residual readjustment is necessary to combat the "extreme losses Ford Credit is taking on off-lease vehicles." The plummeting market value of fuel-thirsty pickups and SUVs is unsurprising, and explains the rush of the Big 3 to get out of the leasing business.