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From the original ‘The Ultimate Driving Machine’ and more recent ‘Sheer Driving Pleasure’ and ‘JOY’ advertising campaigns, the slogans and taglines BMW has come up with have been some of the most memorable in the industry. In order to keep its advertising fresh, however, BMW, like any other firm, needs to come up with new lines every now and then. Today, the automaker has announced it’s about to launch a new international advertising campaign that borrows from the past but also highlights a new focus on design. And the new slogan for the latest...
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Bentley Teases Its 2014 Continental Flying Spur Again: VideoA revised Continental Flying Spur has been captured in testing by our spy photographers on several occasions, as well as on video. Bentley has released a stylized sketch and the second teaser video of the car, which is expected to land in showrooms in time for the 2014 model year and no longer...
Viknesh Vijayenthiran -
Meteorites, One More Danger For Russian Drivers: VideoBy now, we thought we’d seen every possible type of Russian driving horror from the ever-present dashboard camera footage posted to YouTube. It turns out we were wrong, and there’s nothing in any driver’s education manual we’ve ever seen that prepares you for being hit by a...
Kurt Ernst -
Menacing Camaro Concept Built To Celebrate Upcoming 'Turbo' MovieOne of the star surprises at this week’s 2013 Chicago Auto Show was this menacing concept car based on the Chevrolet Camaro ZL1 muscle car. Though labeled the Turbo Camaro Coupe, the new concept doesn’t preview a new turbocharged Camaro from Chevrolet but instead celebrates the upcoming...
Viknesh Vijayenthiran -
Chrysler Scripts More Memorable Super Bowl Ads: VideoFor Super Bowl XLV, in 2011, Chrysler hired Eminem to deliver a loud and clear message: the American auto industry, most noticeably Chrysler and its affiliated companies, were back. Perhaps even more relevant was the theme that Detroit, America’s motor city, was also on an upswing. Last year...
Kurt Ernst -
Calling All Virtual Racers: Check Out Heat Online And RaceRoom Racing ExperienceWhile games like Gran Turismo, Forza Motorsport and Need For Speed are well-known, and well-loved, there’s a new breed of realistic racing simulators emerging, and they don’t even require you to leave your desk. That because these new racing simulators are offered for free and playable...
Viknesh Vijayenthiran -
When Lincoln revealed it would use comedian Jimmy Fallon to write the script for its upcoming Super Bowl ad, based on Twitter submissions about epic road trips from fans, we’ll admit that our first thought was “this isn’t going to end well.” Lincoln, after all, has been hyping style over substance lately, and it even got busted trying to pad performance numbers by mounting up a set of non-stock (i.e., very sticky) tires during a recent MKZ road test. Could Jimmy Fallon really “Steer The Script” in a way that would incite viewers to visit Lincoln showrooms?...
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Vote For How Audi's Super Bowl Ad Will End: VideoAudi has had a pretty good run of luck with its recent Super Bowl advertising. In 2011, they asked viewers to say goodnight to stuffy, pretentious luxury and embrace the modern take on it by buying an Audi instead of a Mercedes-Benz. Based on the increase in Audi’s U.S. sales, we’d say...
Kurt Ernst -
MINI Gets Weird With The Paceman: 'Street Attitude'MINI calls it "Not Normal." We've been known to call it "creepy." Wherever it lands on your personal spectrum, MINI's ad flavor is definitely unusual. The latest, for the new Paceman, is called "Street Attitude". Showing a guy that's in a hurry to grab some vinyl, pick up dinner, and flash his...
Nelson Ireson -
2014 Jeep Grand Cherokee SRT Live Photos And Video From DetroitAt the 2013 Detroit Auto Show this week, Jeep introduced the most significant update to its latest Grand Cherokee SUV since the model’s launch in 2009. The update included fresh new styling, a standard eight-speed automatic transmission and a new fuel-efficient ‘EcoDiesel’ model...
Viknesh Vijayenthiran -
BMW 4-Series Coupe Concept Official Details And Live PhotosThese are the first live images of the concept version of BMW’s replacement for the 3-Series Coupe, which once again confirm the new car will be called a 4-Series as well as reaffirming our belief that BMW can still design a stunning vehicle. Clearly the design of BMW’s new 4-Series...
Viknesh Vijayenthiran -
VCMC Turbo Scion FR-S Packs 350 Track-Tuned Horses: Drive VideoIf you're not familiar with the Scion FR-S--love it, hate it, or just don't care--you should turn in your enthusiast card right now. If you'd like to see what a track-tuned 350-horsepower turbo FR-S is like, you're in luck. The Tuned show on YouTube's Drive channel, hosted by Matt Farah, recently...
Nelson Ireson -
When it comes to year-end videos, they typically recap memorable news stories, celebrity deaths and other major events of the past 12 months. BMW thinks that the end of the year is a perfect time to show its 2012 highlight reel, thankfully without any overly maudlin tributes. Daryl Jackson, the never-before-seen voice of BMW, narrates a series of three videos that recap the Bavarian automaker’s year. The first covers new product launches, of which there were many. While a new 7 Series flagship is newsworthy, nothing is more significant than the launch of an all-new 3 Series, the...
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Mercedes Explains Its 2014 S Class’ Autonomous System: VideoThe 2014 Mercedes-Benz S Class due out next year will be the first car in history to offer customers a fully autonomous system, whereby the car will be able to drive itself--in certain situations--without any driver involvement. This is made possible due to an extensive array of sensors on the new...
Viknesh Vijayenthiran -
Porsche Explains The New 911 Carrera 4: VideoIf you live where snow is a regular fact of life for the winter months, chances are good the sports car gets parked in the garage around Thanksgiving, with only token appearances on dry and salt-free roads until spring rolls around. Porsche doesn’t think its sports cars should be limited to...
Kurt Ernst -
Inside And Outside The BMW M6 Gran Coupe: VideoWhen it comes down to it, there will likely be one primary reason to pick the BMW M6 Gran Coupe over its platform-sharing sibling, the BMW M5 sedan: style. Both will serve up a twin-turbo 4.4-liter V-8 engine good for 560 horsepower and 500 pound-feet of torque, and both will seat four adults...
Kurt Ernst -
Porsche Relives Le Mans Glory In Lead Up To 2014 Return: VideoIn 2014 Porsche will be reliving its Le Mans glory days with a brand new LMP1 race car and a determined team of drivers and engineers who are set to take part in not only the prestigious 24 Hours of Le Mans, but also the World Endurance Championship. The automaker recently confirmed its LMP1 entry...
Viknesh Vijayenthiran -
MINI Paceman John Cooper Works Images LeakedThere probably isn't a huge market for a somewhat off-road-capable, three-door, sporty, compact hatchback. So what is the market for a more hardcore, sporty, less off-road-capable version of that same hatchback? We're not sure, but that's exactly what the MINI Paceman John Cooper Works is. This is...
Nelson Ireson -
By almost all accounts, the inaugural United States Grand Prix at Austin, Texas’ Circuit of the Americas was a success. Those in attendance, from Formula One drivers through F1 fans, praised the track, the venue and the parties involved in making the race a success. Only Jackie Stewart seemed displeased with the access to the circuit, telling Autoweek that “It’s not finished, you see, so they haven’t got their access roads. In fact, I am going to write to them about that because I don’t want them running away thinking they got away with it. They...
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2014 BMW M6 Gran Coupe RevealedThe M-enhanced version of BMW’s svelte 6-Series Gran Coupe has been one of the worst kept secrets of the year, with barely disguised prototypes, teasers and official comments all making it obvious a new M car was in the works. Now, BMW has finally revealed its new 2014 M6 Gran Coupe, ahead of...
Viknesh Vijayenthiran -
2012 Nissan GT Academy North America Winner To Race Dubai 24 Hours In JanuaryThe winner of the 2012 Nissan GT Academy's North American competition was recently revealed through the competition's television series, and now, the formerly unemployed 29-year-old mechanic is looking forward to his first pro race at the Dubai 24 Hour race on January 10. This year's winner, Steve...
Nelson Ireson -
2013 Porsche 911 GT3 Cup Race Car RevealedPorsche has revealed the first of its new generation of 991-based 911 race cars, the new 2013 Porsche 911 GT3 Cup, which made its official debut this weekend at the automaker’s Night of Champions end of motorsport season celebratory event in Weissach, Germany. The Porsche 911 GT3 Cup is the...
Viknesh Vijayenthiran -
Drive The Nissan Juke Nismo Now--In Asphalt 7: HeatThe Nissan Juke Nismo isn't on sale until early next year, but you can drive it now--virtually, at first, and then in real life. Asphalt 7: Heat, the latest in the Asphalt series of mobile driving games, offers the Juke Nismo for your hoonish delight. And if you're the fastest driver in the Juke...
Nelson Ireson -
2014 Chevrolet SS Teased In New ImagesUPDATE: The 2014 Chevrolet SS has been revealed. Click here for all the details. Last Thursday Chevrolet revealed its new SS-based race car that will compete in the 2013 NASCAR Sprint Cup season. While the race car hints at the look of the new 2014 Chevrolet SS, the limitations of the stock car...
Viknesh Vijayenthiran