Super Bowl

The 48th Super Bowl is less than a week away now, and aside from game day preparations like getting the beers in and perfecting your chili recipe, we're also being inundated by the automakers' game day adverts. Jaguar is going down the British villains route, Volkswagen has played with perfect...

Audi's 2014 Super Bowl ad "Dog Show" features the 2015 A3 sedan.

This year’s Super Bowl is nearly upon us, and the closer we get the more and more details about what the major automakers are planning during the ad breaks start to emerge. The latest is a video teaser of the new Super Bowl ad from Audi, which will center on its 2015 A3. It features Canadian...

Whatever you think of the cars, Volkswagen and its advertising agencies have always produced some pretty slick adverts. Whether it's a self-deprecating print ad for the Volkswagen Beetle back in the '60s or 2011's The Force, VW knows how to make a good advert. This year, as it's done for several...

Jaguar's cars have long been synonymous with movie bad guys, its vintage MkII sedan models frequently featuring as the getaway transport for villains of the 1960s. The British marque is clearly reveling in its bad boy image and has announced the first three "British Villains" actors to star in its...

Volkswagen is making a habit of grabbing advertising space at Super Bowl games, and 2014 will be no exception with its fifth consecutive Super Bowl advert. Though the company hasn't yet released any details of its latest ad, it's sure to follow in the popular footsteps of some of its previous ones...

An advertising slot during the Super Bowl is coveted by any company, but German automaker Audi is no stranger to promoting its wares during one of the world's biggest sporting events. Following last year's "Prom" campaign with alternate endings, 2012's LED lighting-themed "Vampire Party" and 2011's...

Brits always make the best bad guys in movies, and Jaguar will play heavily on that fact with a new F-Type Coupe advert at next year's Super Bowl. As part of an advertising campaign called "British Villains", Jaguar says it has drafted in a host of renowned British actors to show off the new F-Type...

Ads from General Motors were noticeably absent from the Super Bowl this year, although the American auto giant was not completely invisible, as its 2014 Chevrolet Corvette Stingray was awarded to the game’s MVP, quarterback Joe Flacco, who was decisive in the Ravens win over the 49ers...

For Super Bowl XLV, in 2011, Chrysler hired Eminem to deliver a loud and clear message: the American auto industry, most noticeably Chrysler and its affiliated companies, were back. Perhaps even more relevant was the theme that Detroit, America’s motor city, was also on an upswing. Last year...

This summer, get ready to watch the newest installment of the popular Fast and the Furious series, Fast And Furious 6, the first official trailer for which aired during Super Bowl XLVII yesterday. The first clip sees all the big stars feature, as well as plenty of the cars, some of which are likely...

When Lincoln revealed it would use comedian Jimmy Fallon to write the script for its upcoming Super Bowl ad, based on Twitter submissions about epic road trips from fans, we’ll admit that our first thought was “this isn’t going to end well.” Lincoln, after all, has been...

Super Bowl ads aren’t just pitching beer, chips and cars this year. Movie studios have figured out that the best way to get fans’ eyes on trailers for upcoming movies is to show trailers during the Super Bowl. One movie preview that will air during the big game is the spot for the...

We tip our hats to Mercedes-Benz, who admittedly had us beyond puzzled with the build up to its Super Bowl XLVII ad. While we certainly don’t mind reviewing footage of Kate Upton, we couldn’t see where she fit into the grand scheme of things - until now. While we can’t say...

Volkswagen’s upcoming ad for Super Bowl XLVII doesn’t feature scantily clad bikini models, singing dogs or an adorable pint-sized version of a famous movie villain. There are no pyrotechnics, driving stunts or rock bands, either. Instead, it centers on the quest of a lowly office drone...

With Super Bowl XLVII now less than two weeks away, automakers are frantically teasing their ad spots for the big game. We know that Mercedes Benz will have model Kate Upton hosting a tutorial on car washing, while VW takes a simpler approach to tell consumers “why VW.” Luxury brand...

We're not immune to the err…charms…of Kate Upton, but at the same time, we can't really figure out how she became famous. Regardless, here she is tricking some guys in football jerseys into washing a new Mercedes-Benz CLA Class. Presumably it's hers. The video is a new Super Bowl ad...

In 2011, Volkswagen’s unforgettable Super Bowl XLV ad (featuring a young Darth Vader, amazed at the sudden emergence of his mystical powers) earned the brand the Number One Ad of 2011 award from Adweek. Last year, it’s follow-up, called “The Dog Strikes Back,” earned it...

Lincoln is dead; long live the Lincoln Motor Company. As part of an initiative to rebrand itself, Lincoln has adopted a more evocative name, teed up a series of commercials rich with visual imagery (including that of Abraham Lincoln) and has announced its first ever Super Bowl ad campaign. Before...

If you don’t know who Kate Upton is, chances are good you’re not in the demographic that Mercedes-Benz is trying to attract with its upcoming upcoming CLA Class four-door coupe. In case the Sports Illustrated cover model isn’t enough of a draw, the automaker will reportedly use...