An advertising slot during the Super Bowl is coveted by any company, but German automaker Audi is no stranger to promoting its wares during one of the world's biggest sporting events.
Following last year's "Prom" campaign with alternate endings, 2012's LED lighting-themed "Vampire Party" and 2011's "Release the Hounds", featuring the A8 luxury sedan, it's the A3 compact sedan stealing this year's slot.
The all-new 2015 Audi A3, already on sale in European markets, will make its U.S. debut in Spring 2014. Available initially as a sedan, the A3 features a base MSRP of $30,795, including destination charges. For that you get a 170-horsepower, 1.8-liter TFSI gasoline engine. A 2.0 TDI diesel and a 2.0 TFSI gasoline unit will also be available--the former arriving in Fall 2014--while a high-performance S3 sedan and ultra-efficient A3 Sportback e-tron plug-in hybrid join in due course.
Audi's A3 Super Bowl ad, the seventh consecutive for the brand, is set to air in the last slot of the first in-game break after the third-quarter kick-off. It's the work of San Francisco-based Venables Bell & Partners. Direction is by Noam Murro--the man behind the upcoming 300: Rise of an Empire movie--and the ad will run for 60 seconds. According to Loren Angelo, Director of Marketing for Audi of America, "the Super Bowl is the perfect venue to launch the all-new, technology-advanced Audi A3, set to be a game changing vehicle for Audi in the U.S."
Super Bowl XLVIII, the 48th edition of the Super Bowl, is scheduled for February 2, 2014, at the MetLife Stadium in New Jersey.