Lagonda

  • Lagonda All-Terrain Concept

    Aston Martin is in the midst of a revival of fellow historic British brand Lagonda. The plan is transform the brand into a tech-focused alternative to the likes of Bentley and Rolls-Royce, with electric powertrains, connectivity and self-driving capability to be the hallmarks of ultra-luxury instead of the somewhat staid concepts of wood, leather hides and burly engines. The first model out will be an SUV that Aston Martin will put into production at its new plant in St Athan, Wales, early next decade. But before then, Aston Martin is providing a more tangible taste with the Lagonda...

  • 2019 Aston Martin DBS Superleggera
    Aston Martin shares start trading at $24, value company at $5.6B

    Talk of Aston Martin going public by way of an initial public offering (IPO) dates back as far as the brand’s 2008 sale by Ford to a consortium led by Prodrive founder David Richards, but the company finally took the plunge on Wednesday with its shares listing on the London Stock Exchange at...

  • Tobias Sühlmann
    Bugatti designer Tobias Sühlmann to style future Aston Martins

    Aston Martin is strengthening its design team as it prepares to more than double its lineup in the coming years. The automaker confirmed Friday the appointment of Volkswagen Group veteran designer Tobias Sühlmann as its new head of exterior design. He replaces Miles Nurnberger who has been...

  • Teaser for Lagonda SUV debuting in 2021
    Lagonda previews ultra-luxury electric SUV coming in 2021

    The Bentley Bentayga and Rolls-Royce Cullinan better watch out as Aston Martin's revived ultra-luxury brand Lagonda is preparing an SUV for launch in 2021. A preview sketch released Wednesday gives us our first look at the Lagonda SUV and hints at similar radical design themes to those featured on...

  • Lagonda Vision concept
    Aston Martin to make Lagonda a premium EV brand

    Behold the Lagonda Vision concept by Aston Martin. Unveiled on Tuesday at the 2018 Geneva International Motor Show, the concept signals Aston Martin's intention to resurrect historic British marque Lagonda as a standalone brand for electric cars in the ultra-luxury segment. It also previews the...

  • Aston Martin plant in St Athan, Wales
    Aston Martin gives update on plant where DBX SUV, Lagonda sedans will be built

    Aston Martin's main plant is located in Gaydon, England, but in late 2016 the automaker started construction of a second plant in St Athan, Wales in anticipation of new, higher volume models. Located on the site of a former military air base, the plant is scheduled to start production of Aston...

  • Aston Martin Lagonda Taraf

    Aston Martin’s turnaround plan, known as the Second Century plan since it was announced just as the British automaker entered its second century of operation, calls for seven cars in seven years. The plan kicked off with the arrival of the DB11 in 2016 and will soon see a new Vantage introduced. Not long after will be a new Vanquish and then a mid-engine supercar. The last of the seven cars should arrive in 2023, at which point Aston Martin will start the whole cycle again. It won’t be all sports cars, however. Aston Martin understands that to be truly viable in the current...

  • Aston Martin Lagonda Taraf
    Report: Lagonda will be Aston Martin's standalone brand for ultra-lux cars

    Aston Martin looks set to revive Lagonda as a standalone brand for ultra-luxurious cars rivaling offerings from Bentley, Mercedes-Maybach and Rolls-Royce. The information was confirmed to Motoring by Aston Martin CEO Andy Palmer. It’s still early days but Palmer said Lagonda will initially...

  • 2015 Aston Martin Rapide S
    Aston Martin To Replace Rapide With New Lagonda Sedan, Launch DBX-Like Crossover

    Last summer, we heard Aston Martin was planning to phase out its Rapide sedan following the introduction of the automaker’s next-generation sports car platform, which makes its debut next year in the DB9 replacement. The good news is that Aston Martin won’t be exiting the sedan segment...

  • Aston Martin Lagonda Taraf
    Aston Martin Lagonda Taraf To Reach More Markets, But Not U.S.

    Aston Martin’s coachbuilt sedan, the Lagonda Taraf, which is based on Rapide running gear, was originally intended only for the Middle East market. Interest in the car from elsewhere got Aston Martin wondering if it should build a few more examples of the car for other markets, and now the...

  • 2015 Aston Martin Lagonda
    Aston Martin Lagonda sedan gets a name and could come Stateside

    Aston Martin's Lagonda nameplate is back thanks to an all-new 2015 sedan. It has simply been called the Lagonda sedan so far, but now we know it has an actual name. Say hello to Taraf. Well, that's the name the car will wear in its initial launch market of the Middle East. Initial reports stated...

  • 2015 Aston Martin Lagonda
    2015 Aston Martin Lagonda sedan revealed

    The first Lagonda since the William Towns-designed wedge of the 1970s and ‘80s is currently undergoing final testing in the extreme heat of Oman, ahead of a market launch next year. But Aston Martin isn’t launching a standalone Lagonda brand as it had hoped to only a few years ago;...

  • New limited-edition Aston Martin Lagonda sedan

    After ages of speculation and rumor, Aston Martin today confirmed the return of the historic Lagonda badge to its line, once again for a sedan. The new sedan wears sleek and sultry Aston looks every bit as well as the two-door models, and it will only be available to an exclusive section of Aston’s market. Built exclusively for the Middle East, the new Lagonda will see “strictly limited series production” begin in early 2015. MUST WATCH: 5,000-HP, 348-MPH Devel Sixteen Spotted In The Wild: Video Hand-built by the team of craft builders in Gaydon, the Lagonda will be...

  • Aston Martin Lagonda Concept
    Aston Martin Abandons SUV Plans, Focuses On Coachbuilt Cars For Expansion

    It looks increasingly likely that Aston Martin will sit out the race taking place between the high-end marques to launch luxurious SUVs, and instead focus on coachbuilt cars for its expansion. Aston Martin’s Lagonda concept from 2009 showed that the automaker was seriously looking at...

  • Aston Martin Lagonda
    Aston Martin Working On New Sedan, May Use Lagonda Name

    The Lagonda SUV concept unveiled at the 2009 Geneva Motor Show was an almost unmitigated failure. Odd proportions, widespread public rejection and a host of excuses marked its birth, and now it appears its death as well. Yes, instead of residing on an ungainly SUV, Aston Martin is now expected to...

  • 1939 Lagonda V12 Hooper two door sedan
    Unrestored, Pre-War Lagonda Up For Auction This April

    Lagonda used to be one of Britain's finest luxury car marques, but cars wearing the famous name have been few and far between over the last few decades. Interest in the brand has renewed in the last few years though, as owner Aston Martin readies the name for use on its upcoming SUV, just as it...

  • Aston Martin Lagonda Concept
    Aston Martin Deal With AMG Likely To Lead To Platform Sharing

    He’s already hinted that a future Aston Martin SUV may ride on a Mercedes-Benz platform, and now the historic British automaker’s CEO, Dr. Ulrich Bez, has revealed that the recent deal between Aston Martin and Mercedes performance arm AMG may lead to platform sharing. In July, Aston...

  • Aston Martin Lagonda Concept
    Aston Martin To Use Lagonda Name For Standalone Model: Report

    Yesterday we learned that Aston Martin remained committed to the comeback of its Lagonda brand, despite it being four years since the automaker first announced Lagonda’s comeback and little progress made in the area. But rather than launch Lagonda as a separate brand as originally envisaged...

  • Aston Martin Lagonda Concept

    When Aston Martin previewed the rebirth of the Lagonda brand with a polarizing SUV concept at the 2009 Geneva Motor Show, few were optimistic about its success. In the years since, there has been little progress in this area but it appears Aston Martin remains committed to Lagonda’s comeback, even in the face of its own financial troubles. While an SUV based on the 2009 concept isn’t necessarily in the works, Aston Martin CEO Dr. Ulrich Bez is confident a new Lagonda model will be launched. “I am confident in the future we will see a Lagonda on the road,” Bez revealed...

  • Aston Martin Heritage Showroom in Newport Pagnell, U.K.
    Aston Martin opens new heritage showroom for sale of classics

    After two years of development, Aston Martin’s new Heritage Showroom at the automaker’s historic Newport Pagnell site in the U.K. is now complete and open to the public. For the first time, Aston Martin’s classic cars will be sold directly from the Newport Pagnell site, allowing...

  • Lagonda SUV Concept by Aston Martin
    Aston Martin's Lagonda SUV Plans Still Alive And Kicking

    Aston Martin’s 2009 Lagonda SUV concept was hardly a critical success. In fact, at least one media outlet implored Aston Martin to abandon plans for the large and ungainly SUV. In the years since, word of an Aston Martin Lagonda SUV seems to crop up every six months or so, which means...

  • 2011 Maybach 57 and 62
    Aston Martin-Maybach Collaboration Talks Collapse: Report

    Plans for a successor to the slow-selling Maybach 57 and 62 sedans appear to have hit a snag, with reports coming out of Germany claiming collaborative talks between Daimler and Aston Martin have collapsed. Aston Martin, which is planning a flagship sedan for its own Lagonda brand, was looking to...

  • 2004 Maybach 62
    Could Maybach Be Spun-Off Into A Mercedes-Benz Sub-Brand?

    The future of the struggling Maybach brand is expected to be determined by as early as next month, with two major possibilities reportedly on the cards--either drop the brand altogether or tie-up with another automaker, most likely Aston Martin, and jointly develop a successor to the lackluster 57...

  • 2011 Maybach 57 and 62
    Decision On Maybach Coming July 1, Says Dieter Zetsche

    The fate of the struggling Maybach brand will be determined by as early as next month according to latest comments from Dieter Zetsche. Speaking at a recent press event, the Daimler boss revealed that the brand would either be dropped or launch a second generation of its uber-luxury sedan together...

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