Lagonda

Aston Martin is in the midst of a revival of fellow historic British brand Lagonda. The plan is transform the brand into a tech-focused alternative to the likes of Bentley and Rolls-Royce, with electric powertrains, connectivity and self-driving capability to be the hallmarks of ultra-luxury...

Talk of Aston Martin going public by way of an initial public offering (IPO) dates back as far as the brand’s 2008 sale by Ford to a consortium led by Prodrive founder David Richards, but the company finally took the plunge on Wednesday with its shares listing on the London Stock Exchange at...

Aston Martin is strengthening its design team as it prepares to more than double its lineup in the coming years. The automaker confirmed Friday the appointment of Volkswagen Group veteran designer Tobias Sühlmann as its new head of exterior design. He replaces Miles Nurnberger who has been...

The Bentley Bentayga and Rolls-Royce Cullinan better watch out as Aston Martin's revived ultra-luxury brand Lagonda is preparing an SUV for launch in 2021. A preview sketch released Wednesday gives us our first look at the Lagonda SUV and hints at similar radical design themes to those featured on...

Behold the Lagonda Vision concept by Aston Martin. Unveiled on Tuesday at the 2018 Geneva International Motor Show, the concept signals Aston Martin's intention to resurrect historic British marque Lagonda as a standalone brand for electric cars in the ultra-luxury segment. It also previews the...

Aston Martin’s turnaround plan, known as the Second Century plan since it was announced just as the British automaker entered its second century of operation, calls for seven cars in seven years. The plan kicked off with the arrival of the DB11 in 2016 and will soon see a new Vantage...

Aston Martin looks set to revive Lagonda as a standalone brand for ultra-luxurious cars rivaling offerings from Bentley, Mercedes-Maybach and Rolls-Royce. The information was confirmed to Motoring by Aston Martin CEO Andy Palmer. It’s still early days but Palmer said Lagonda will initially...

Last summer, we heard Aston Martin was planning to phase out its Rapide sedan following the introduction of the automaker’s next-generation sports car platform, which makes its debut next year in the DB9 replacement. The good news is that Aston Martin won’t be exiting the sedan segment...

Aston Martin’s coachbuilt sedan, the Lagonda Taraf, which is based on Rapide running gear, was originally intended only for the Middle East market. Interest in the car from elsewhere got Aston Martin wondering if it should build a few more examples of the car for other markets, and now the...

Aston Martin's Lagonda nameplate is back thanks to an all-new 2015 sedan. It has simply been called the Lagonda sedan so far, but now we know it has an actual name. Say hello to Taraf. Well, that's the name the car will wear in its initial launch market of the Middle East. Initial reports stated...

After ages of speculation and rumor, Aston Martin today confirmed the return of the historic Lagonda badge to its line, once again for a sedan. The new sedan wears sleek and sultry Aston looks every bit as well as the two-door models, and it will only be available to an exclusive section of...

It looks increasingly likely that Aston Martin will sit out the race taking place between the high-end marques to launch luxurious SUVs, and instead focus on coachbuilt cars for its expansion. Aston Martin’s Lagonda concept from 2009 showed that the automaker was seriously looking at...

The Lagonda SUV concept unveiled at the 2009 Geneva Motor Show was an almost unmitigated failure. Odd proportions, widespread public rejection and a host of excuses marked its birth, and now it appears its death as well. Yes, instead of residing on an ungainly SUV, Aston Martin is now expected to...

Lagonda used to be one of Britain's finest luxury car marques, but cars wearing the famous name have been few and far between over the last few decades. Interest in the brand has renewed in the last few years though, as owner Aston Martin readies the name for use on its upcoming SUV, just as it...

He’s already hinted that a future Aston Martin SUV may ride on a Mercedes-Benz platform, and now the historic British automaker’s CEO, Dr. Ulrich Bez, has revealed that the recent deal between Aston Martin and Mercedes performance arm AMG may lead to platform sharing. In July, Aston...

When Aston Martin previewed the rebirth of the Lagonda brand with a polarizing SUV concept at the 2009 Geneva Motor Show, few were optimistic about its success. In the years since, there has been little progress in this area but it appears Aston Martin remains committed to Lagonda’s comeback...

After two years of development, Aston Martin’s new Heritage Showroom at the automaker’s historic Newport Pagnell site in the U.K. is now complete and open to the public. For the first time, Aston Martin’s classic cars will be sold directly from the Newport Pagnell site, allowing...

Aston Martin’s 2009 Lagonda SUV concept was hardly a critical success. In fact, at least one media outlet implored Aston Martin to abandon plans for the large and ungainly SUV. In the years since, word of an Aston Martin Lagonda SUV seems to crop up every six months or so, which means...

Plans for a successor to the slow-selling Maybach 57 and 62 sedans appear to have hit a snag, with reports coming out of Germany claiming collaborative talks between Daimler and Aston Martin have collapsed. Aston Martin, which is planning a flagship sedan for its own Lagonda brand, was looking to...

The future of the struggling Maybach brand is expected to be determined by as early as next month, with two major possibilities reportedly on the cards--either drop the brand altogether or tie-up with another automaker, most likely Aston Martin, and jointly develop a successor to the lackluster 57...