DS

The DS 3’s arrival in 2009 marked the launch of the new DS premium brand for French auto giant PSA Peugeot Citroën. DS started out life as a sub-brand of Citroën, taking its inspiration from the classic Citroën DS sedan, but since then we’ve seen DS become a standalone...

French auto giant PSA Peugeot Citroën is in the midst of forming a new premium brand called DS. At present the brand is focused on the Chinese market, where most of its models are sold, but slowly it will offer its growing lineup of cars in other markets, perhaps even in the United States at...

Both Peugeot and Citroën left the United States during the dawn of the Reagan administration. But even before their exits, vehicles from the French marques were generally seen as the domain of dedicated Francophiles or liberal arts college professors. Or both. That said, each...

Back in April, the CEO of French automaker PSA Peugeot Citroën, Carlos Tavares, revealed that the automaker may make a return to the U.S. market using its DS brand, a fledgling premium brand spun off from Citroën that at present only sells cars under its own brand in China. Now, a second...

French automaker Citroën is previewing the new look of its DS luxury brand with the Devine DS concept car, which is set to debut next month at the 2014 Paris Auto Show. The DS brand is mainly aimed at capturing a piece of China’s luxury market, and it's recently seen several new models...

French automaker PSA Peugeot Citroën is Europe’s second biggest after the Volkswagen Group, but it still doesn’t have a presence in many vital markets such as the U.S. With most of its cars sold in Europe, PSA has been hit particularly hard by the continent’s recent economic...

A few years ago French automaker Citroën revived its DS nameplate for a new sub-brand catering to premium customers. Cars sold under the DS brand featured unique styling and amenities, although they were still closely related to regular models from Citroën lineup. More recently, however...

Several years ago, Citroën revived its legendary DS nameplate for a handful of premium models to be sold alongside the French automaker’s regular lineup. More recently, however, Citroën has moved to establish the DS name as a standalone luxury brand exclusively targeting the Chinese...

Every time anyone draws up a list of the best cars ever made, there's usually a Porsche 911 or Citroën DS in there somewhere. So a combination of two of the most revered cars ever sounds like a great idea, right? Combine the Porsche's iconic front end with the Citroën's elegant posterior...

Facing dwindling sales in its home market, as well as in the rest of Europe, where the bulk of its models are sold, French automaker PSA Peugeot Citroën is well aware of the need to sell more of its models overseas. At the same time, the automaker has also realized it needs greater...

French automaker Citroen is looking to expand its lineup with a hotted-up version of its Volkswagen Golf-rivaling DS4 hatchback. A new hot hatch will be previewed in concept form next month at the 2012 Geneva Motor Show, initial images and details of which have been released today. The images...

Moving up in the automotive world is a difficult task, whether it's Acura trying to reach tier 1 luxury status or Hyundai-Kia seeking recognition as a globally competitive automaker. France's Citroen has faced its own difficulties in recent years, producing products that outstrip the brand's...

Moving up in the automotive world is a difficult task, whether it's Acura trying to reach tier 1 luxury status or Hyundai-Kia seeking recognition as a globally competitive carmaker. Citroën has faced its own difficulties in recent years, producing products that outstrip the brand's reputation...