French automaker Citroën is previewing the new look of its DS luxury brand with the Devine DS concept car, which is set to debut next month at the 2014 Paris Auto Show. The DS brand is mainly aimed at capturing a piece of China’s luxury market, and it's recently seen several new models launched such as the 5LS compact sedan and 6WR compact crossover.

DON'T MISS: Watch BMW's 600-Horsepower M5 '30 Jahre' Edition Burn Rubber: Video

The reveal of the Devine DS is aimed at further differentiating the DS brand from its more plebeian Citroën roots. Apart from it being completely devoid of Citroën’s chevron logo, the Devine DS is based on a standalone platform and features unique design elements such as the slit-like headlights, chrome grille surround, and diamond pattern grille insert.

The concept also features a delicious shooting brake body and fluid surfaces that lend it a very muscular look. Backing up that muscular look is the concept’s powertrain, in this case PSA Peugeot Citroën’s brilliant turbocharged 1.6-liter four-cylinder. In the Devine DS, the tiny engine delivers its current maximum rating of 270 horsepower, and drive is sent to the front wheels only.

CHECK OUT: 2016 Mazda MX-5 Miata Unveiled: Live Photos & Video

The interior is described as being fully customizable. For example, DS buyers would be able to choose from three basic “ambiences” for the cabin: Male, Parisienne Chic and Fatale Punk. These offer varying levels of customization and materials. The Male ambience, for example, uses carbon fiber and leather with natural textures. Fatale Punk, on the other hand, goes for padded leather, Swarovski crystals and decorative stitching.

On the technology front, the Devine DS is fitted with dynamic turn signals, laser lights and an advanced user interface with a holographic display.

Alas, there are no plans to build the Devine DS, as it was developed only as a means to preview the future of the DS brand. However, even it were to be built we wouldn’t see it in local showrooms anyhow.