DS

  • 2019 DS 3 Crossback

    DS wowed audiences on Tuesday at the 2018 Paris auto show with the introduction of its new DS 3 Crossback. DS is the luxury arm of PSA Group, the French auto giant on a mission to enter the United States. It started out life as a sub-brand of Citroën, taking its inspiration from the classic Citroën DS sedan, but was turned into a standalone brand for premium cars in 2014. It launched the first of a new generation of high-tech, high-style vehicles in 2017 in the form of the DS 7 Crossback small crossover SUV. Now it's added the DS 3 Crossback which sits in the subcompact crossover...

  • DS and Techeetah partner in Formula E Championship
    DS ditches Virgin for Techeetah in Formula E

    DS, the luxury brand of French auto giant PSA Group, announced Monday that it will partner with top Formula E team Techeetah for the 2018/2019 season of the electric car racing series. Techeetah was originally Team Aguri but had its name changed after the team was sold to Chinese investment firm...

  • 2019 DS 3 Crossback spy shots - Image via S. Baldauf/SB-Medien
    DS 3 Crossback to offer EV option, target Audi Q2

    PSA Group's luxury brand DS launched its first standalone model last year in the form of the DS 7 Crossback, a small SUV with the refinement and technology to match the German marques. Now DS is in the final stage of testing of its second model, a compact SUV to be called the DS 3 Crossback. The...

  • 2012 Citroën Numéro 9 plug-in hybrid concept
    DS 8 flagship in the works for 2020

    PSA Group has a luxury brand called DS—the name is borrowed from the iconic Citroën DS introduced in 1955—that the French auto giant is building up into a genuine alternative to Audi and Mercedes-Benz. And any genuine luxury brand needs a proper flagship, but right now the DS...

  • 2017 DS 7 Crossback
    DS electric car set for 2018 Paris auto show, full lineup to be electrified starting 2025

    DS is the latest automotive brand to announce plans for a fully electrified lineup. The luxury arm of French auto giant PSA Group announced Monday that every new model launched from 2025 will either feature a hybrid or pure electric powertrain. DS already sells a hybrid in the form of the DS 7...

  • DS X E-Tense concept
    DS X E-Tense is a futuristic supercar with Formula E engineering

    DS, PSA Group's luxury division, brought its vision of the future to the 2018 Beijing auto show in the DS X E-Tense concept, which follows the E-Tense concept from 2016. The brand previously teased the battery-electric GT concept in a brief teaser video, but now we have the details of the supercar...

  • Teaser for DS DSX E-Tense concept

    DS is preparing a successor to its E-Tense electric sports car concept unveiled at the 2016 Geneva auto show. The French premium brand is holding back details but has given a glimpse of the new concept, called the DSX E-Tense, in a shadowy teaser video that hints at a sporty grand tourer with a swept-back look. All DS will say is that the car envisions one of the brand's models for the year 2035, suggesting it may be the latest member of the Vision Gran Turismo challenge. There doesn't appear to be much in common design-wise with the previous E-Tense concept apart from both cars being coupes...

  • 2019 DS 3 Crossback spy shots - Image via S. Baldauf/SB-Medien
    2019 DS 3 Crossback spy shots

    The next vehicle to join the growing lineup of DS has been spotted testing for the first time. The vehicle is a subcompact crossover SUV related to the C3 Aircross from sister brand Citroen, and will likely be known as the DS 3 Crossback when it reaches showrooms sometime next year. DS is the...

  • PSA Peugeot Citroën logo
    Maker of Opel and Peugeot cars picks Atlanta for US headquarters

    France's PSA Group, the maker of Citroën, DS, Peugeot, and now also Opel cars, has a mission to sell cars in the United States, though the automaker, which is Europe's second biggest by volume, isn't rushing things. It has a decade-long plan split up into three phases, and right now we're only...

  • PSA Peugeot Citroën logo
    Maker of Peugeot and Citroën cars establishes North American ops

    French automaker PSA Group only last month agreed to purchase Opel from General Motors. The automaker has also got around to establishing PSA North America, with former TrueCar and Nissan executive Larry Dominique put in charge of the new operation. But PSA isn’t ready just yet to establish a...

  • DS E-Tense concept, 2016 Geneva Motor Show
    DS wants a hybrid sports car

    PSA Group’s new luxury brand DS has shown it’s capable of building an SUV capable of competing with Germany’s best, at least when it comes to appearance and technology. Now the automaker wants to take on its rivals in the electrified sports car arena. According to Evo, DS has...

  • 2017 Opel Insignia Grand Sport
    GM sells Opel to France’s PSA Group

    General Motors confirmed on Monday that it has reached an agreement to sell its struggling European division Opel to French auto giant PSA Group, the parent of French brands Citroën, DS and Peugeot. The deal, which is valued at 2.2 billion euros (approximately $2.33 billion), will see PSA...

  • 2017 DS 7 Crossback

    At next month’s 2017 Geneva auto show, French auto giant PSA Group will unveil a new model from its fledgling luxury brand DS. The new model is the DS 7 Crossback, a small SUV in the same vein as the Audi Q5 and Volvo XC60. DS started out life in 2009 as a sub-brand of Citroën but was later spun off into a standalone brand to help PSA secure a foothold in the luxury segment, particularly in China where sales of luxury cars has been booming in recent years. The name is a reference to the Citroën DS built between 1955 and '75. Under the skin, the DS 7 Crossback is a twin of the...

  • 2017 DS 7 spy shots - Image via S. Baldauf/SB-Medien
    2017 DS 7 spy shots

    The new luxury brand of French auto giant PSA Group, DS, is about to launch a small SUV to rival the likes of the Audi Q5 and Volvo XC60. It will be called a DS 7 and feature a design inspired by the Devine DS concept car unveiled at the 2014 Paris auto show. The DS7 will have its own unveiling at...

  • PSA Peugeot Citroën logo
    Maker of Peugeot and Citroën cars confirms LA car-sharing service

    PSA Group CEO Carlos Tavares on Monday confirmed the French auto giant will launch a car-sharing service in Los Angeles and possibly more cities in the United States. PSA, which represents brands Peugeot, DS and Citroën, will work with fellow French firm Bollore to launch the service. Bollore...

  • 2016 DS 4S
    PSA’s luxury brand DS debuts DS 4S at 2016 Beijing Auto Show

    DS, the new luxury brand of French auto giant PSA Group (formerly PSA Peugeot Citroën), used this week’s 2016 Beijing Auto Show to launch its latest model. The car is a compact hatch not much bigger than DS’s first model, the DS 3. It’s been developed exclusively for the...

  • PSA Peugeot Citroën logo
    PSA Peugeot Citroën outlines three-step plan for US return

    PSA Peugeot Citroën’s return to the United States has been making headlines ever since Peugeot pulled out of the market back in 1991. Now, though, we have our first official confirmation that the French automaker is gearing up for a return to the U.S. The confirmation was made by CEO...

  • DS E-Tense concept, 2016 Geneva Motor Show
    DS rolls out E-Tense electric sports car concept

    PSA Peugeot Citroën’s nascent luxury brand DS will mark its first auto show appearance as a standalone brand with the unveiling of an electric sports car concept. Set to debut at next week’s 2016 Geneva Motor Show is the DS E-Tense, which boasts a powerful electric motor and a...

  • 2016 DS 3

    The DS 3’s arrival in 2009 marked the launch of the new DS premium brand for French auto giant PSA Peugeot Citroën. DS started out life as a sub-brand of Citroën, taking its inspiration from the classic Citroën DS sedan, but since then we’ve seen DS become a standalone brand with a handful of near-premium vehicles targeted at the Chinese market. We’re still a couple of years away from the arrival of an all-new DS 3 so in the meantime DS will offer an updated version of the current model. The biggest change is the new front which features a hexagonal-shaped...

  • DS logo
    PSA Peugeot Citroën’s Fledgling DS Brand Gets DS Performance Motorsport Division

    French auto giant PSA Peugeot Citroën is in the midst of forming a new premium brand called DS. At present the brand is focused on the Chinese market, where most of its models are sold, but slowly it will offer its growing lineup of cars in other markets, perhaps even in the United States at...

  • Bill Wyman's Citroën Maserati SM
    PSA Peugeot Citroën to expand brand heritage efforts

    Both Peugeot and Citroën left the United States during the dawn of the Reagan administration. But even before their exits, vehicles from the French marques were generally seen as the domain of dedicated Francophiles or liberal arts college professors. Or both. That said, each...

  • Devine DS concept, 2014 Paris Auto Show
    Peugeot Plots U.S. Return With Upmarket DS Brand

    Back in April, the CEO of French automaker PSA Peugeot Citroën, Carlos Tavares, revealed that the automaker may make a return to the U.S. market using its DS brand, a fledgling premium brand spun off from Citroën that at present only sells cars under its own brand in China. Now, a second...

  • Citroën Devine DS concept, 2014 Paris Auto Show
    Citroën reveals Devine DS concept ahead of Paris auto show

    French automaker Citroën is previewing the new look of its DS luxury brand with the Devine DS concept car, which is set to debut next month at the 2014 Paris Auto Show. The DS brand is mainly aimed at capturing a piece of China’s luxury market, and it's recently seen several new models...

  • 2014 DS 3
    Citroën’s Upmarket DS Brand Gets Updated DS 3: Video

    As it aims to further diversify its model lineup, French automaker PSA Peugeot Citroën recently established its DS line as a standalone brand offering an alternative to Germany’s usual suspects in the luxury arena. The first model to be launched under the DS brand was the DS 3 subcompact...

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