It's a beast without much beauty
You won't see any traditional Mercedes-Benz design cues in the Project One, and that seems just fine with Woller. He reminded us over and over that what looks like a Le Mans Prototype car for the road basically is, even if its powertrain comes right from F1. Frankly, it's not an especially pretty or outlandish car—at least in the hypercar realm. If you want to be an Instagram superstar, buy an Aston Martin Valkyrie.
Instead, the Project One was shaped by the wind tunnel. Its carbon fiber-rimmed wheels serve to both enhance high-speed aerodynamics and to ventilate the wheelhouse area. Active spoilers are everywhere. They'll pop up to add downforce when called upon by the driver's right foot.
The Project One is also light, but we won't know just how lithe it is until the production car hits the road.
Mercedes-AMG Project One, 2017 Frankfurt auto showEnlarge Photo
It was designed for tomorrow's cities, sort of
Today's hypercars are eco-conscious—well, some are. The AMG Project One can motor for about 15 miles on purely electric power when its drive controller is slipped into EV mode. While some owners might not want to disturb their neighbors with a ferocious, race-bred exhaust snarl, it's more likely legislation that's forcing the idea of electrification into automakers' heads.
Cities like London are inching closer to kicking combustion engines out of their urban cores, so a gas-free mode makes it easy for well-heeled owners to slip around Chelsea in silence while still attracting lots of attention.
Mercedes-AMG Project One hypercarEnlarge Photo
You're not going to get one
Mercedes tells us it plans to build 275 examples of the Project One between 2019 and 2020. If you're thinking that now is the time to place your order, well, you're too late. More than four times that many AMG enthusiasts have already raised their hands to spend the roughly $2.72 million to buy one. Imagine those phone calls when AMG has to let three out of four interested parties know that they're not going to get a Project One.
So, maybe don't call your local Mercedes dealer and ask them how much, OK?