What’s in a name? In the case of the name “Deimos,” fear and dread, at least according to the ancient Greeks. Deimos, the son of Aphrodite and Ares, represents the terror brought by war, although he never actually appears in human form in Greek mythology.

Car and Driver tells us that Lamborghini has trademarked the name Deimos, likely for an upcoming model or concept. Since Lamborghinis are typically named for famous fighting bulls, the name may represent a departure for the Italian automaker, since there are no famous bulls of that name.

It may be appropriate, then, that Lamborghini uses the name for a product that’s not typically associated with the automaker. At this month’s Beijing Auto Show, Lamborghini is expected to reveal an SUV concept, and the name seems to fit better with a take-no-prisoners SUV than with a sports car.

The SUV wouldn’t be the first from Lamborghini, since the automaker did build the LM002 from 1986 to 1993. Originally designed for military use, the LM002 was never adopted for that purpose; instead, it became the luxury-appointed SUV of choice for Arab sheiks and dictators.

On the other hand, Lamborghini also needs a name for its Gallardo replacement, and a trademarked name doesn’t always wind up on a concept or future product. What’s your take: does the Lamborghini Deimos sound more like an SUV or sports car?