Toyota may overtake Ford’s position as the number two carmaker in America as early as January. A report from the New York Times states that internal Ford projections show that Toyota’s rapidly increasing marketshare will be higher than Ford’s shrinking sales next year. Ford is still struggling in the car market, but has implemented a plan called “Way Forward” that will help reduce losses and increase sales by improving efficiencies and products. Ford's chief sales statistician, George Pipas, declined to comment on the projections, saying only "Unless you think Toyota is going to go backwards, it's a good possibility that they will gain market share."

Toyota is moving incredibly fast; the first month it beat Ford in US sales was July.