Earlier this year, Ford offloaded Aston Martin from its Premier Auto Group, and, more recently, it confirmed the sale of the Jaguar and Land Rover labels. Now, attention turns to its remaining premium brand, Volvo. Previous reports suggested Volvo would be sold following the sale of Jaguar and Land Rover, and carmakers BMW, Fiat and Renault-Nissan were all rumored to be interested.

Ford’s Europe boss Lewis Booth has now come out saying that the continued investment by Ford in its premium brands is questionable, which means we may see several future Volvo developments slowed. Volvo is tipped to be developing several new models including hybrid cars, a new flagship wagon and a mid-sized crossover. However, all this could be put into jeopardy if Ford pulls its investment flows.

Booth also serves as the chairman of Volvo's board and has told the Wall Street Journal that the process of removing Volvo from the Ford Empire “is quite complicated” because of the high level of parts sharing. As for Jaguar and Land Rover, Booth said the sale is highly likely and that the final decision will not be based on price alone. A Jaguar spokesman recently went on record to say the new buyer would be announced before the end of the year.