Part of the problem is Honda’s limited hybrid range, which currently only includes a Civic Hybrid. To address this problem, officials will launch three new hybrid cars including a sports model as well as a budget family car. Rounding out the trio of new hybrids will be the next generation Civic Hybrid, Honda Chief Takeo Fukui told Automotive News.
Honda has a couple of things working in its favor. One is a movement towards greener vehicles, especially in Europe, where Honda will heavily promote its new sports model based on the CR-Z concept. The other factor is the effect rising fuel prices will have on demand for hybrid cars.
Toyota is still the hybrid leader, with no less than eight petrol-electric models in its current lineup and sales of hybrids topping 429,000 units last year.